At a Glance
- Tasks: Drive lead generation and brand awareness through innovative marketing campaigns.
- Company: Join Craster, a design-led company transforming hospitality experiences.
- Benefits: Enjoy hybrid working, bonuses, and professional development opportunities.
- Other info: Collaborative environment with opportunities for career growth.
- Why this job: Make a real impact in a growing team with global hospitality brands.
- Qualifications: 5+ years in B2B marketing with a focus on lead generation.
The predicted salary is between 45000 - 55000 £ per year.
Location: London | Full Time | Hybrid (3 days in the office, 2 days from home)
About Craster
At Craster, we enable premium hospitality brands to deliver exceptional guest experiences through intelligent, design led products. We create front of house systems that improve operational efficiency, elevate presentation, and enhance the guest experience for some of the world's leading hotels, resorts, and hospitality brands. As we continue to grow, we’re looking for a Senior Marketing Executive to play a key role in driving lead generation, brand awareness, and commercial growth across our global markets.
The Role
This is a high ownership marketing role within a small, ambitious team. You’ll work closely with the Marketing Director to deliver lead generation campaigns, manage marketing automation through HubSpot, support major industry events, and create compelling content that strengthens Craster’s premium brand positioning. This role is ideal for someone who enjoys balancing strategic thinking with hands on execution and wants to see a direct connection between their work and commercial results.
Key Responsibilities
- Lead Generation & Campaign Delivery
- Plan and execute multi channel marketing campaigns across email, paid media, social media, and content channels
- Manage HubSpot workflows, segmentation, lead nurturing programmes, and campaign reporting
- Develop lead generation assets including whitepapers, lookbooks, landing pages, and other gated content
- Drive database growth and support inbound lead generation activity
- Monitor campaign performance, analyse results, and identify opportunities for optimisation
- Report against lead generation KPIs and marketing performance metrics
- Events & Commercial Support
- Plan and deliver trade shows, hospitality events, and distributor activations from concept through to execution
- Support commercial teams with presentations, space planning requests, and marketing materials
- Help identify target accounts and support outreach activity that generates qualified opportunities
- Track event performance and contribute to post event pipeline reporting
- Brand, Content & Social
- Create and coordinate high quality content across digital and print channels
- Support social media planning, publishing, scheduling, and community engagement
- Contribute to product launches and wider brand campaigns
- Ensure all marketing assets reflect Craster's premium market positioning and brand standards
- Cross Functional Collaboration
- Work closely with Sales to ensure marketing activity supports pipeline and revenue growth
- Collaborate with Product, Creative, and Operations teams to deliver effective campaigns
- Contribute ideas, insights, and best practice within the marketing team
- Support the Marketing Director in delivering strategic marketing objectives
What We're Looking For
- 5+ years marketing experience within a B2B, premium, or design led environment
- Proven track record in lead generation and campaign delivery from concept through to measurement
- Desirable
- Experience within hospitality, interiors, luxury, or design led sectors
- Experience working within a growing SME or challenger brand
- Familiarity with Canva, Figma, Adobe Creative Suite, or similar design tools
- Experience creating or adapting marketing assets independently
- Passion for design, hospitality, and premium brands
What Success Looks Like
- Consistent delivery of qualified marketing leads
- Strong campaign performance across email, content, social, and events
- Growth in database engagement and lead generation activity
- Successful delivery of trade shows and events that generate commercial opportunities
- High quality marketing content delivered on time and to brand standards
- Strong HubSpot data quality and marketing automation performance
- Clear contribution to pipeline growth and commercial objectives
Our Values
- We care
- We are curious
- We do the right thing
- We deliver excellence
- We are open to challenge
Why Join Craster
You’ll join a growing design led business where marketing plays a key role in commercial success. This role offers genuine ownership, exposure to senior stakeholders, and the opportunity to influence how marketing supports growth across global hospitality markets. In return, you’ll benefit from:
- Hybrid working arrangement
- Company bonus scheme
- Pension scheme
- Learning and development opportunities
- The chance to work with globally recognised hospitality brands
- A collaborative, ambitious, and supportive team environment
Senior Marketing Executive employer: CRASTER
CRASTER is an exceptional employer located in Greater London, offering a vibrant work culture that fosters creativity and collaboration. Employees benefit from comprehensive growth opportunities, including training in advanced business systems like Acumatica and Power BI, ensuring they are well-equipped for their roles. With a focus on design-led innovation, Craster provides a meaningful and rewarding environment for those looking to make an impact in the merchandising field.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CRASTER and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CRASTER are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CRASTER on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CRASTER. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CRASTER. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CRASTER:Show us that you’ve done your homework! In your application, briefly mention what you admire about CRASTER’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CRASTER
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CRASTER will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CRASTER, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
