At a Glance
- Tasks: Drive lead generation and brand awareness through innovative marketing campaigns.
- Company: Join Craster, a design-led company transforming hospitality experiences.
- Benefits: Enjoy hybrid working, bonuses, and professional development opportunities.
- Other info: Collaborative environment with genuine ownership and career growth potential.
- Why this job: Make a real impact in a growing team with global hospitality brands.
- Qualifications: 5+ years in B2B marketing, strong HubSpot skills, and event management experience.
The predicted salary is between 40000 - 50000 £ per year.
Location: London | Full Time | Hybrid (3 days in the office, 2 days from home)
About Craster
At Craster, we enable premium hospitality brands to deliver exceptional guest experiences through intelligent, design led products. We create front of house systems that improve operational efficiency, elevate presentation, and enhance the guest experience for some of the world's leading hotels, resorts, and hospitality brands.
The Role
This is a high ownership marketing role within a small, ambitious team. You'll work closely with the Marketing Director to deliver lead generation campaigns, manage marketing automation through HubSpot, support major industry events, and create compelling content that strengthens Craster's premium brand positioning. This role is ideal for someone who enjoys balancing strategic thinking with hands on execution and wants to see a direct connection between their work and commercial results.
Key Responsibilities
- Lead Generation & Campaign Delivery
- Plan and execute multi channel marketing campaigns across email, paid media, social media, and content channels
- Manage HubSpot workflows, segmentation, lead nurturing programmes, and campaign reporting
- Develop lead generation assets including whitepapers, lookbooks, landing pages, and other gated content
- Drive database growth and support inbound lead generation activity
- Monitor campaign performance, analyse results, and identify opportunities for optimisation
- Report against lead generation KPIs and marketing performance metrics
- Events & Commercial Support
- Plan and deliver trade shows, hospitality events, and distributor activations from concept through to execution
- Support commercial teams with presentations, space planning requests, and marketing materials
- Help identify target accounts and support outreach activity that generates qualified opportunities
- Track event performance and contribute to post event pipeline reporting
- Brand, Content & Social
- Create and coordinate high quality content across digital and print channels
- Support social media planning, publishing, scheduling, and community engagement
- Contribute to product launches and wider brand campaigns
- Ensure all marketing assets reflect Craster's premium market positioning and brand standards
- Cross Functional Collaboration
- Work closely with Sales to ensure marketing activity supports pipeline and revenue growth
- Collaborate with Product, Creative, and Operations teams to deliver effective campaigns
- Contribute ideas, insights, and best practice within the marketing team
- Support the Marketing Director in delivering strategic marketing objectives
What We're Looking For
- 5+ years' marketing experience within a B2B, premium, or design led environment
- Proven track record in lead generation and campaign delivery from concept through to measurement
- Hands on experience with HubSpot CRM including workflow automation, list management, and campaign reporting
- Events management experience including trade shows, hospitality events, or distributor activations
- Strong written communication skills with the ability to produce confident, premium quality copy across multiple formats
- Commercial mindset with an understanding of how marketing contributes to pipeline and revenue
- Strong project management and organisational skills
- Comfortable managing multiple priorities and deadlines
- Experience using analytics and marketing data to improve performance
- Confidence using AI tools to improve efficiency and marketing output
- Proactive, self directed, and comfortable working within a fast paced SME environment
Desirable
- Experience within hospitality, interiors, luxury, or design led sectors
- Experience working within a growing SME or challenger brand
- Familiarity with Canva, Figma, Adobe Creative Suite, or similar design tools
- Experience creating or adapting marketing assets independently
- Passion for design, hospitality, and premium brands
What Success Looks Like
- Consistent delivery of qualified marketing leads
- Strong campaign performance across email, content, social, and events
- Growth in database engagement and lead generation activity
- Successful delivery of trade shows and events that generate commercial opportunities
- High quality marketing content delivered on time and to brand standards
- Strong HubSpot data quality and marketing automation performance
- Clear contribution to pipeline growth and commercial objectives
Our Values
- We care
- We are curious
- We do the right thing
- We deliver excellence
- We are open to challenge
Why Join Craster
You'll join a growing design led business where marketing plays a key role in commercial success. This role offers genuine ownership, exposure to senior stakeholders, and the opportunity to influence how marketing supports growth across global hospitality markets. In return, you'll benefit from:
- Hybrid working arrangement (3 days in the office, 2 days from home)
- Company bonus scheme
- Pension scheme
- Learning and development opportunities
- The chance to work with globally recognised hospitality brands
- A collaborative, ambitious, and supportive team environment
Senior Marketing Executive in London employer: Craster
At Craster, we pride ourselves on being a dynamic and innovative employer that values creativity and collaboration. As a Senior Marketing Executive, you'll enjoy a hybrid working model that promotes work-life balance, alongside opportunities for professional growth within a supportive team dedicated to delivering excellence in the hospitality sector. Join us to make a tangible impact on our brand's success while working with some of the world's leading hospitality brands in a vibrant London setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the hospitality and marketing sectors. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best marketing campaigns, content, and any HubSpot projects you've managed. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Craster, and express your interest in working with them. A well-crafted email can go a long way!
✨Tip Number 4
Utilise social media! Follow companies and industry leaders on platforms like LinkedIn and Twitter. Engage with their content and share your insights. This not only builds your online presence but also keeps you in the loop about potential job opportunities.
We think you need these skills to ace Senior Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience in lead generation and campaign delivery, especially if you've worked with HubSpot or in a design-led environment. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to Craster's mission. Be sure to mention specific campaigns or projects that demonstrate your hands-on experience and strategic thinking.
Showcase Your Writing Skills:Since strong written communication is key for this role, include examples of your best copywriting. Whether it's blog posts, marketing materials, or social media content, we want to see your ability to produce premium quality copy that resonates with audiences.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Craster
✨Know Your Stuff
Before the interview, dive deep into Craster's products and their impact on the hospitality industry. Familiarise yourself with their recent campaigns and how they align with the company's values. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Campaign Success
Prepare specific examples of successful lead generation campaigns you've executed in the past. Be ready to discuss the strategies you used, the tools like HubSpot that you leveraged, and the measurable outcomes. This will demonstrate your hands-on experience and strategic thinking.
✨Be Ready for Creative Challenges
Expect questions that assess your creativity and problem-solving skills. Think of scenarios where you had to create compelling content or manage events under tight deadlines. Sharing these experiences will highlight your ability to thrive in a fast-paced environment.
✨Engage with Questions
Prepare thoughtful questions about Craster's marketing strategies and future goals. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career aspirations. Plus, it opens up a dialogue that can make you more memorable.
