National Account Manager – B2B / Ingredients

As our Food Service & Ingredients division continues to grow, we are strengthening our commercial capability with the addition of a National Account Manager. Reporting to the Commercial Controller / Head of Sales, this role plays a key part in driving sustainable growth across our B2B ingredients portfolio. Working closely with cross-functional teams including operations, finance and NPD, you will lead strategic customer partnerships, ensuring profitable account management and the delivery of long-term business plans. Acting as a central commercial contact, you will identify new opportunities, strengthen customer relationships and support the continued expansion of our Foodservice & Ingredients offering.

Who Are Cranswick? Cranswick is a leading UK food producer, employing thousands of people across a broad network of sites and supplying many of the country’s best known retail, food service and B2B ingredient customers. Our Food Service & Ingredients division plays a key role in delivering high-quality, innovative products to chefs, manufacturers and operators across out-of-home and industrial channels. Operating at scale within a highly regulated, customer-focused environment, the business has grown significantly through continued investment and expansion. This growth creates exciting opportunities to strengthen our Food Service & Ingredients offering, enhance collaboration across divisions and deliver customer-led, innovative food solutions to a diverse and evolving market.

What You’ll Be Doing:

• Take ownership of key B2B manufacturing accounts, driving profitable sales growth and effective portfolio management across multiple categories.
• Build and maintain strong, long-term relationships with strategic customers, acting as the primary commercial contact.
• Develop and deliver account plans aligned to both customer objectives and Cranswick’s wider business strategy.
• Monitor, review and update costings to identify opportunities for improved profitability and margin enhancement.
• Track performance against budgets and forecasts, ensuring delivery of sustainable growth targets.
• Lead and implement strategic initiatives that support customer performance and business objectives.
• Act as the commercial link between customers and internal teams, collaborating with site operations, finance and development functions.
• Identify and unlock new business opportunities within the Foodservice & Ingredients channel.
• Ensure clear communication and coordination across multiple sites and stakeholders.

This role will involve regular travel across Group sites and customer locations.

What We’re Looking For:

• Proven experience in account management within a chilled food, B2B or food manufacturing environment.
• Strong commercial acumen, with the ability to manage complex accounts and drive growth across multiple categories or sites.
• Good understanding of sales, marketing and NPD processes within a food business.
• Highly analytical, with the ability to interpret performance data and translate insights into action.
• Excellent communication, negotiation and stakeholder management skills.
• Detail-oriented, with strong organisational and planning capabilities.
• A proactive, results-focused approach with the ability to work at pace.
• Full UK driving licence and willingness to travel regularly.

Why Join Us?

• Competitive Salary discussed at application stage.
• Car Allowance.
• Share Save Scheme – Access to purchase shares at a discounted rate.
• Pension Scheme with enhanced contribution options.
• Holiday Entitlement – Generous allowance with the option to purchase additional days.
• Employee Discounts at major high street stores and supermarkets through our company portal.