National Account Manager – B2B / Ingredients

National Account Manager – B2B / Ingredients

Full-Time 40000 - 50000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Drive growth in B2B accounts and build strong customer relationships.
  • Company: Join Cranswick, a leading UK food producer with a collaborative culture.
  • Benefits: Competitive salary, car allowance, pension scheme, and generous holiday entitlement.
  • Other info: Exciting opportunities for growth and travel across various sites.
  • Why this job: Make an impact in the food industry while developing your career.
  • Qualifications: Experience in account management and strong commercial acumen required.

The predicted salary is between 40000 - 50000 £ per year.

As our Food Service & Ingredients division continues to grow, we are strengthening our commercial capability with the addition of a National Account Manager. Reporting to the Commercial Controller / Head of Sales, this role plays a key part in driving sustainable growth across our B2B ingredients portfolio. Working closely with cross-functional teams including operations, finance and NPD, you will lead strategic customer partnerships, ensuring profitable account management and the delivery of long-term business plans. Acting as a central commercial contact, you will identify new opportunities, strengthen customer relationships and support the continued expansion of our Foodservice & Ingredients offering.

Who Are Cranswick? Cranswick is a leading UK food producer, employing thousands of people across a broad network of sites and supplying many of the country’s best known retail, food service and B2B ingredient customers. Our Food Service & Ingredients division plays a key role in delivering high-quality, innovative products to chefs, manufacturers and operators across out-of-home and industrial channels. Operating at scale within a highly regulated, customer-focused environment, the business has grown significantly through continued investment and expansion. This growth creates exciting opportunities to strengthen our Food Service & Ingredients offering, enhance collaboration across divisions and deliver customer-led, innovative food solutions to a diverse and evolving market.

What You’ll Be Doing:

  • Take ownership of key B2B manufacturing accounts, driving profitable sales growth and effective portfolio management across multiple categories.
  • Build and maintain strong, long-term relationships with strategic customers, acting as the primary commercial contact.
  • Develop and deliver account plans aligned to both customer objectives and Cranswick’s wider business strategy.
  • Monitor, review and update costings to identify opportunities for improved profitability and margin enhancement.
  • Track performance against budgets and forecasts, ensuring delivery of sustainable growth targets.
  • Lead and implement strategic initiatives that support customer performance and business objectives.
  • Act as the commercial link between customers and internal teams, collaborating with site operations, finance and development functions.
  • Identify and unlock new business opportunities within the Foodservice & Ingredients channel.
  • Ensure clear communication and coordination across multiple sites and stakeholders.

This role will involve regular travel across Group sites and customer locations.

What We’re Looking For:

  • Proven experience in account management within a chilled food, B2B or food manufacturing environment.
  • Strong commercial acumen, with the ability to manage complex accounts and drive growth across multiple categories or sites.
  • Good understanding of sales, marketing and NPD processes within a food business.
  • Highly analytical, with the ability to interpret performance data and translate insights into action.
  • Excellent communication, negotiation and stakeholder management skills.
  • Detail-oriented, with strong organisational and planning capabilities.
  • A proactive, results-focused approach with the ability to work at pace.
  • Full UK driving licence and willingness to travel regularly.

Why Join Us?

  • Competitive Salary discussed at application stage.
  • Car Allowance.
  • Share Save Scheme – Access to purchase shares at a discounted rate.
  • Pension Scheme with enhanced contribution options.
  • Holiday Entitlement – Generous allowance with the option to purchase additional days.
  • Employee Discounts at major high street stores and supermarkets through our company portal.

National Account Manager – B2B / Ingredients employer: Cranswick plc

Cranswick plc is an excellent employer, offering a dynamic work environment in Hull where you can lead a dedicated team in maintaining the highest hygiene standards in the FMCG sector. With a strong focus on employee development and a culture that values teamwork and safety, we provide opportunities for growth and advancement while ensuring our staff feel valued and supported in their roles.

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Contact Details:

Cranswick plc Recruitment Team

We think you need these skills to ace National Account Manager – B2B / Ingredients

Account Management
Commercial Acumen
Sales Strategy
Marketing Knowledge
NPD Processes
Analytical Skills
Data Interpretation