At a Glance
- Tasks: Support growth in chilled food categories and analyse market trends.
- Company: Join Cranswick, a leading innovator in the food industry.
- Benefits: Enjoy great holiday entitlement, discounts, and a company pension scheme.
- Other info: Dynamic, inclusive environment with excellent career growth opportunities.
- Why this job: Kickstart your FMCG marketing career with real impact on shopper behaviour.
- Qualifications: Degree in Marketing, Business, or related field; strong analytical skills required.
The predicted salary is between 25000 - 32000 £ per year.
The Graduate Category Marketing Executive plays a key role in supporting the growth of Cranswick's chilled food categories within Sainsbury's. This is a fantastic opportunity for a recent graduate looking to start a career in FMCG marketing, insights, and commercial strategy. Category Marketing focuses on understanding shopper behaviour, market trends, and category performance to help retailers grow sales and improve the shopping experience.
Working closely with commercial, brand, NPD and retailer teams, you'll use data and insights to support category growth plans, identify opportunities, and help deliver recommendations that drive sales and value.
About Cranswick: We are a leading innovator in the food industry, renowned for our high-quality products and commitment to sustainability. At Cranswick, we pride ourselves on our dynamic and inclusive work environment, where creativity and collaboration drive our success. With a rich heritage and a forward-thinking approach, we offer exciting career opportunities and the chance to be part of a company that values growth, excellence, and the well-being of our employees.
What You'll Do: As the Graduate Category Marketing Executive, you will support our Category team in driving growth within Sainsbury's. You will do this through:
- Supporting category plans and identifying growth opportunities
- Analysing shopper, market and sales data to uncover insights
- Assisting with customer reviews and category presentations
- Supporting new product launches and creating sell-in materials
- Using tools such as Kantar and Assosia to track category performance
- Monitoring market trends, competitors and shopper behaviour
- Working cross-functionally with Commercial, Marketing and NPD teams
- Building strong relationships with internal stakeholders and retail customers
What We're Looking For:
- Education: Degree educated, ideally in Marketing, Business, Economics, Analytics or a related subject
- Analytical Skills: Comfortable interpreting data, identifying trends and translating findings into clear recommendations
- Technical Proficiency: Good Excel and spreadsheet skills with the ability to work with numerical data
- Communication: Strong written and verbal communication skills with confidence presenting information
- Commercial Interest: Curious about consumer behaviour, retail trends and what drives purchasing decisions
- Relationship Management: Able to build effective relationships with both internal and external stakeholders
- Attitude: Enthusiastic, proactive and eager to learn, with a positive, can-do approach
What We Offer: Access to opt into our company Share Save scheme, with the ability to purchase shares at a discounted rate. Enrolment into our company pension scheme with enhanced contribution options. Great holiday entitlement with the option of buying up to 5 additional days. Discount at major high streets and supermarkets via our company discount portal.
Graduate Category Marketing Executive in Hutton employer: Cranswick Plc
Cranswick plc is an excellent employer, offering a dynamic work environment in Hull where you can lead a dedicated team in maintaining the highest hygiene standards in the FMCG sector. With a strong focus on employee development and a culture that values teamwork and safety, we provide opportunities for growth and advancement while ensuring our staff feel valued and supported in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Graduate Category Marketing Executive in Hutton
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like Cranswick Plc who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace Graduate Category Marketing Executive in Hutton
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Cranswick Plc.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Cranswick Plc and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Cranswick Plc
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Cranswick Plc.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
