At a Glance
- Tasks: Support growth in chilled food categories through data analysis and collaboration.
- Company: Join Cranswick, a leading innovator in the food industry with a focus on sustainability.
- Benefits: Enjoy competitive salary, share save scheme, pension options, and great holiday entitlement.
- Other info: Dynamic, inclusive environment with excellent career growth opportunities.
- Why this job: Kickstart your FMCG marketing career and make a real impact on shopper experiences.
- Qualifications: Degree in Marketing, Business, or related field; strong analytical and communication skills.
The predicted salary is between 25000 - 32000 £ per year.
The Graduate Category Marketing Executive plays a key role in supporting the growth of Cranswick's chilled food categories within Sainsbury's. This is a fantastic opportunity for a recent graduate looking to start a career in FMCG marketing, insights, and commercial strategy. Category Marketing focuses on understanding shopper behaviour, market trends, and category performance to help retailers grow sales and improve the shopping experience.
Working closely with commercial, brand, NPD and retailer teams, you'll use data and insights to support category growth plans, identify opportunities, and help deliver recommendations that drive sales and value.
About Cranswick
We are a leading innovator in the food industry, renowned for our high-quality products and commitment to sustainability. At Cranswick, we pride ourselves on our dynamic and inclusive work environment, where creativity and collaboration drive our success. With a rich heritage and a forward-thinking approach, we offer exciting career opportunities and the chance to be part of a company that values growth, excellence, and the well-being of our employees.
What You'll Do
- Support category plans and identifying growth opportunities
- Analyse shopper, market and sales data to uncover insights
- Assist with customer reviews and category presentations
- Support new product launches and creating sell-in materials
- Use tools such as Kantar and Assosia to track category performance
- Monitor market trends, competitors and shopper behaviour
- Work cross-functionally with Commercial, Marketing and NPD teams
- Build strong relationships with internal stakeholders and retail customers
What We're Looking For
- Education – Degree educated, ideally in Marketing, Business, Economics, Analytics or a related subject
- Analytical Skills – Comfortable interpreting data, identifying trends and translating findings into clear recommendations
- Technical Proficiency – Good Excel and spreadsheet skills with the ability to work with numerical data
- Communication – Strong written and verbal communication skills with confidence presenting information
- Commercial Interest – Curious about consumer behaviour, retail trends and what drives purchasing decisions
- Relationship Management – Able to build effective relationships with both internal and external stakeholders
- Attitude – Enthusiastic, proactive and eager to learn, with a positive, can-do approach
What We Offer
- Access to opt into our company Share Save scheme, with the ability to purchase shares at a discounted rate
- Enrolment into our company pension scheme with enhanced contribution options
- Great holiday entitlement with the option of buying up to 5 additional days
- Discount at major high streets and supermarkets via our company discount portal
Closing date: 30th July 2026. Please note that if a suitable candidate is found, this closing date may be brought forward.
Graduate Category Marketing Executive employer: Cranswick Plc
Cranswick plc is an excellent employer, offering a dynamic work environment in Hull where you can lead a dedicated team in maintaining the highest hygiene standards in the FMCG sector. With a strong focus on employee development and a culture that values teamwork and safety, we provide opportunities for growth and advancement while ensuring our staff feel valued and supported in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Graduate Category Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cranswick Plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cranswick Plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cranswick Plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cranswick Plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Graduate Category Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cranswick Plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cranswick Plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cranswick Plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cranswick Plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cranswick Plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cranswick Plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
