At a Glance
- Tasks: Drive growth in chilled food categories through innovative marketing plans and insights.
- Company: Join Cranswick, a leading innovator in the food industry with a focus on sustainability.
- Benefits: Attractive salary, share options, pension scheme, great holiday entitlement, and discounts.
- Other info: Exciting career opportunities in a supportive and inclusive work environment.
- Why this job: Be part of a dynamic team that values creativity and collaboration while making an impact.
- Qualifications: 1+ year in Category Management, strong analytical skills, and effective communication.
The predicted salary is between 30000 - 40000 £ per year.
The Category Marketing Executive plays a key role in driving growth across chilled food categories by supporting the development and execution of category-led marketing plans. This role partners closely with commercial, brand, NPD, and retailer teams to translate category insights into compelling customer propositions and category growth strategies. You will help ensure we remain the partner of choice for retailers by championing category thinking, supporting evidence-based recommendations, and helping deliver initiatives that drive penetration, frequency, and value.
About Cranswick: We are a leading innovator in the food industry, renowned for our high-quality products and commitment to sustainability. At Cranswick, we pride ourselves on our dynamic and inclusive work environment, where creativity and collaboration drive our success. With a rich heritage and a forward-thinking approach, we offer exciting career opportunities and the chance to be part of a company that values growth, excellence, and the well-being of our employees.
What You'll Do:
- Support category plans and identify growth opportunities
- Contribute to customer reviews and plans
- Support NPD and create sell-in materials
- Use tools like Kantar and Assosia to track performance
- Work cross-functionally and build retailer relationships
What we’re looking for:
- Experience: Ideally 1+ year of experience in a Category Management role within an FMCG business.
- Analytical Skills: Strong ability to analyse data from multiple sources, identify trends, and convert them into actionable insights with a clear, logical flow.
- Technical Proficiency: Competent in spreadsheet analysis, especially when working with large numeric data sets.
- Communication: Strong presentation skills with the ability to communicate category opportunities and insights in an engaging and impactful manner.
- Market Data Expertise: Experience using market data tools (e.g., IRI, Nielsen, Kantar, Dunnhumby, Aimia) and capable of extracting relevant data and insights.
- Relationship Management: Effective at communicating and building relationships both internally and externally.
- Attitude: Enthusiastic, passionate, and always ready to take on challenges with a positive, can-do approach.
What we offer:
- Attractive starting salary (discussed at application stage)
- Access to opt into our company Share Save scheme, with the ability to purchase shares at a discounted rate
- Enrolment into our company pension scheme with enhanced contribution options
- Great holiday entitlement with the option of buying up to 5 additional days
- Discount at major high streets to supermarkets via our company discount portal
Please submit your covering letter and CV to Group.Recruitment@cranswick.co.uk. Closing date: 30th June 2026. Please note that if a suitable candidate is found, this closing date may be brought forward.
Category Marketing Executive employer: Cranswick Plc
Cranswick is an exceptional employer, offering a dynamic and inclusive work environment that fosters creativity and collaboration. With a strong commitment to employee well-being and professional growth, we provide exciting career opportunities in the food industry, alongside attractive benefits such as a competitive salary, share save scheme, enhanced pension contributions, and generous holiday entitlement. Join us in Hull or Barnsley and be part of a forward-thinking company that values innovation and sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Category Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cranswick Plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cranswick Plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cranswick Plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cranswick Plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cranswick Plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cranswick Plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cranswick Plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cranswick Plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cranswick Plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cranswick Plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
