Overview
You will lead strategic retail accounts for Cranswick Continental Foods, driving profitable sales growth and shaping how the portfolio performs in UK supermarkets. You will partner with NPD, Marketing and Operations to bring new products to market and turn insights into winning commercial plans. The role combines relationship management with data-driven decision making to improve service, margins and long-term partnerships. You’ll operate in a fast-paced, collaborative environment that values innovation and customer focus. You’ll be a visible driver of growth and a trusted voice for customers and internal teams.
Responsibilities
- Lead the day-to-day commercial agenda for key accounts and ensure projects and actions are delivered and communicated company-wide
- Build and sustain strong relationships with major retail and foodservice customers
- Identify trends in the wider market and opportunities for mutual growth
- Translate customer insights into winning commercial strategies
- Act as primary contact for accounts, resolving challenges and strengthening relationships
- Drive projects from concept to launch with cross-functional teams
- Own account profitability via costing, margin analysis and market insight
- Develop understanding of manufacturing operations to support commercial decisions
- Champion product portfolio and production capabilities in customer interactions
- Lead and influence NPD/EPD activities to introduce new products and opportunities
- Improve service and customer satisfaction while unlocking new revenue
- Understand supplier capabilities and supply chain dynamics for delivery
- Monitor KPIs and ensure high levels of service
- Manage product launches, promotions and range reviews on time and to standard
- Resolve issues through negotiation and influence
- Support and develop Account Executives and foster a collaborative, high-performance culture
- Deliver compelling customer presentations and maintain professional representation of the business
- Provide coverage and continuity during periods of absence
Key requirements
- Proven experience managing major retail or foodservice accounts in FMCG or food manufacturing
- Strong commercial acumen with pricing, margin management, forecasting and account planning
- Excellent relationship-building, negotiation and influencing skills
- Strategic, hands-on approach to delivering results
- Understanding of sales, marketing, category and NPD processes
- Outstanding organisational and project management capabilities
- Excellent presentation and communication skills
- Proactive, resilient and customer-focused mindset
- Strong IT skills, including Microsoft Office and commercial reporting tools
- relationship-building
- negotiation
- influencing
- pricing and margin management
- forecasting
- account planning
National Account Manager in Bury employer: Cranswick Country Foods
Cranswick is an exceptional employer that prioritises the growth and development of its team members, offering tailored learning opportunities to help you thrive in your career. With a strong commitment to ethical practices and sustainability, you'll be part of a progressive culture that values craftsmanship and quality, all while working in a supportive environment that encourages collaboration and innovation. Join us in our state-of-the-art facilities where your contributions directly impact the success of one of Britain's leading food producers.
