At a Glance
- Tasks: Sell premium motorsport simulators to private and corporate clients, managing the entire customer journey.
- Company: Join AXSIM, a dynamic team creating luxury motorsport experiences.
- Benefits: Enjoy autonomy, competitive pay, and opportunities for personal growth.
- Other info: Flexible working arrangements and opportunities to represent AXSIM at exciting events.
- Why this job: Make an impact in a fast-paced environment while sharing your passion for motorsport.
- Qualifications: Sales experience with a flair for engaging customers and building relationships.
The predicted salary is between 35000 - 45000 £ per year.
At AXSIM, we’re building and selling premium motorsport simulators that deliver a true ‘wow’ factor and we’re looking for a Sales Executive to help us grow. In this role, you’ll sell to both private customers (B2C) and organisations (B2B), including corporate clients, venues and partners, and you’ll own the customer journey from first conversation through to specification, close and handover. We’re a small team, so you’ll have plenty of autonomy and real influence—combining high-end customer service with disciplined pipeline management to hit our targets.
Key responsibilities
- Sell premium motorsport simulators across both B2C (private buyers) and B2B (corporate clients, venues, hospitality and partners), tailoring the approach to each audience.
- Handle inbound enquiries quickly and professionally, and generate outbound opportunities through targeted prospecting, referrals, events and partner channels.
- Deliver standout demonstrations (in-person and remote) that bring the product to life—combining storytelling with credible technical detail.
- Own the end-to-end sales cycle: qualification, proposal, negotiation, close, deposit/payment milestones and documented next steps.
- Create clear, accurate quotes and proposals covering hardware, software, options, installation requirements, lead times, warranties and aftercare/service plans.
- Meet and exceed company sales targets and KPIs.
- Build and manage a healthy CRM pipeline, maintain data quality, and forecast reliably (weekly/monthly).
- Develop and manage B2B relationships and partnerships (e.g., motorsport venues, luxury/automotive brands, events partners) to create repeatable lead sources.
- Work closely with operations/engineering to confirm feasibility, installation logistics and timelines, ensuring a smooth handover from sale to delivery.
- Represent AXSIM at events, track days, and shows as required.
- Operate with the mindset of a small team: take ownership, spot problems early, and continuously improve how we sell and deliver.
Required skills and experience
- Proven sales experience with a track record of meeting or exceeding targets (ideally in premium/luxury, motorsport, or consultative environments).
- Ability to sell confidently to both B2C customers and B2B stakeholders (value, ROI, and multi-stakeholder buying groups).
- Strong communication, presentation, and negotiation skills; able to build trust quickly with stakeholders at all levels and discerning private customers.
- Comfortable running product demonstrations and explaining technical concepts in a clear, engaging way.
- Commercially astute, understanding margin and how to structure deals appropriately.
- Highly organised and consistent with follow-up; able to manage longer sales cycles without losing momentum.
- Able to manage sales proposals and paperwork.
- This is a target based role; you’ll need to be motivated to meet and exceed company sales targets.
- Confident using CRM systems and Microsoft Office; able to produce well-written quotes, proposals and updates.
- Motivated, resilient, and proactive—comfortable in a small company where priorities can shift and everyone contributes beyond their job title.
- Genuine interest in motorsport and/or sim racing and pride in delivering an exceptional customer experience.
What you’ll love about the role
- Building something special: you’ll have real influence on how we sell, how we present the product, and how we take the brand to market.
- Variety and pace: a mix of showroom/on-site demos, calls, proposals, partner development, and events.
- Autonomy and ownership: we’re a small team—if you spot a better way to do something, you’ll be encouraged to run with it.
- Learning curve: develop consultative selling skills in a high-ticket environment with exposure to engineering/operations and customer experience.
Challenges/Circumstances
- Additional hours as/when business needs require.
- Some weekend and out of business hours working will be required to represent AXSIM at events (lieu days provided for weekend work).
Desirable
- Experience selling premium products in automotive, motorsport, luxury retail, or technology.
- Experience supporting events, exhibitions, track days, or corporate hospitality.
- Full UK driving licence (travel to customers/events as required).
Working arrangements
- Location: Bedford, UK (primarily on-site; demonstrations in our space and at customer sites). Flexible working arrangements are available.
- Travel: Regular travel to customers meetings/events.
- Reporting to: Head of Business Development.
Sales Executive - Luxury Motorsport Simulators in Bedford employer: Cranfield Aerospace Solutions
At AXSIM, we pride ourselves on being an exceptional employer, offering a dynamic work environment where your contributions truly matter. As a Sales Executive in Bedford, you'll enjoy the autonomy to shape your sales approach while working closely with a passionate team dedicated to delivering premium motorsport simulators. With opportunities for personal growth, flexible working arrangements, and a culture that encourages innovation and collaboration, AXSIM is the perfect place for those looking to make a meaningful impact in a thriving industry.
Contact Details:
Cranfield Aerospace Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive - Luxury Motorsport Simulators in Bedford
✨Tip Number 1
Get to know the product inside out! When you're selling premium motorsport simulators, you need to be able to talk about them with passion and confidence. Dive into the technical details and understand what makes them special—this will help you connect with both B2C and B2B customers.
✨Tip Number 2
Networking is key! Attend motorsport events, exhibitions, and track days to meet potential clients and partners. Don’t just show up; engage with people, share your enthusiasm for the product, and build those relationships. Remember, it’s all about creating repeatable lead sources!
✨Tip Number 3
Master the art of storytelling during your demos. When you’re showcasing the simulators, weave in stories that resonate with your audience. Whether it’s a private buyer or a corporate client, make them feel the excitement and potential of owning one of these premium products.
✨Tip Number 4
Stay organised and keep your CRM updated! Managing your pipeline effectively is crucial in hitting those sales targets. Set reminders for follow-ups and ensure all your proposals are clear and accurate. This will not only help you stay on top of your game but also impress your clients with your professionalism.
We think you need these skills to ace Sales Executive - Luxury Motorsport Simulators in Bedford
Some tips for your application 🫡
Show Your Passion for Motorsport:When writing your application, let your love for motorsport shine through! We want to see that you’re genuinely excited about the products we sell and how they can enhance the racing experience for our customers.
Tailor Your Approach:Just like in sales, your application should be tailored to us. Highlight your relevant experience in both B2C and B2B environments, and don’t forget to mention any specific achievements that demonstrate your ability to meet targets.
Be Clear and Concise:We appreciate a well-structured application. Make sure your CV and cover letter are easy to read, with clear headings and bullet points where necessary. This shows us you can communicate effectively—an essential skill for a Sales Executive!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about AXSIM and what we do!
How to prepare for a job interview at Cranfield Aerospace Solutions
✨Know Your Product Inside Out
Before the interview, make sure you understand the premium motorsport simulators AXSIM offers. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you confidently discuss the product during your interview and demonstrate your genuine interest in motorsport.
✨Tailor Your Approach
Since you'll be selling to both B2C and B2B clients, think about how you can adapt your sales pitch for different audiences. Prepare examples of how you've successfully tailored your approach in past roles, whether it was for private customers or corporate clients. This shows that you can handle diverse customer needs effectively.
✨Showcase Your Sales Success
Be ready to share specific examples of how you've met or exceeded sales targets in previous positions. Use metrics and figures to back up your claims, as this will highlight your proven track record and commercial acumen. Remember, numbers speak volumes in sales!
✨Demonstrate Your Communication Skills
Strong communication is key in this role, so practice articulating your thoughts clearly and engagingly. You might even want to prepare a mini demonstration of how you would present the simulators to potential clients. This will not only showcase your presentation skills but also your ability to explain technical concepts in an accessible way.
