Commercial Analyst

Location: London, Remote

Employment Type: Full time

Location Type: Remote

Department: Sales

About Griffin: We’re Griffin! We’re the bank for companies who want to build and launch financial products.

Our context: We’re rapidly heading towards a future where most of us access financial services through technology companies rather than high street banks. All sorts of companies are now embedding financial products into their apps and user journeys so that their customers can seamlessly make payments, manage expenses, take out loans, save, invest, and do more.

The problem is that companies are still dependent on legacy banking infrastructure if they want to offer regulated financial products. They need to either partner directly with an incumbent bank and/or stitch together middleware from various Banking as a Service (BaaS) providers. This process is slow, expensive, and complex and makes it very hard for companies to get new financial products off the ground. At Griffin, we want to change this.

Our purpose: We want to make it easy for companies to bring finance to their customers at the point of greatest relevance. So, we built a bank. But not just any bank! Griffin is a technology platform and a bank: fully regulated, API-first, developer-centric, and purpose-built to serve innovative fintechs and brands who want to build and embed financial products.

Our culture: Our culture is our most important asset, and one of the ways we safeguard it is by being extremely intentional about hiring the right people. We won’t hire people who don’t seem like a strong fit for our core values, even if they’re otherwise extremely qualified. We also believe that smart, motivated, conscientious people thrive in high-trust, high-autonomy environments. That’s why we’re transparent by default, and we encourage open discussion and challenge across all levels of the organisation. We’re also remote-first, asynchronous, and fully flexible - because you’re the expert on how and when you do your best work.

The commercial team: The commercial team is focused on bringing best-in-class technology, user experience, and banking infrastructure to the embedded finance space, with the ambition of becoming the bank that fintechs and corporates choose to build on. The business is growing rapidly, having achieved 6x revenue growth, and works with some of the most exciting fintechs in the world, including Uber, Yonder, Sidekick, The Access Group, Aspora, and Marqeta.

Who you are:

• Essential: 1–3 years of experience in a commercial, analytical, or business development role, with strong financial literacy and an understanding of common financial terminology, products, and concepts across banking, payments, lending, and wealth management.
• Strong analytical skills, with the ability to work with data and build financial models, combined with proficiency in CRM systems (Salesforce preferred) and advanced Excel and Google Sheets skills.
• Excellent written and verbal communication skills for both internal collaboration and external outreach.
• Natural curiosity about financial services, technology, and how businesses operate.
• Comfortable with ambiguity and able to work independently in a fast-paced environment.

• Desirable: Experience with API-first or technical products.
• Knowledge of regulatory frameworks (FCA regulations, CASS, Consumer Duty).
• Previous experience in a high-growth startup or scale-up environment.
• Familiarity with SQL or data analysis tools.

What will you be doing here? We’re looking for a Commercial Analyst to join our growing team and play a crucial role in driving Griffin's commercial success. This position offers a unique opportunity to work at the intersection of sales, business development, and strategic analysis in the fast-evolving embedded finance space.

As a Commercial Analyst, you’ll support our revenue growth by combining proactive outbound activities with analytical insights that shape our go-to-market strategy. You’ll work closely with our Sales and Business Development teams while developing deep expertise in embedded banking and our diverse client sectors.

Key Responsibilities:

• Outbound & Lead Generation (40%): Conduct targeted outreach campaigns across our key verticals (including payment service providers, wealth platforms, and PropTech), identifying and qualifying new opportunities through research, LinkedIn outreach, and market analysis. Build and manage strong prospect relationships by developing your professional network and maintaining accurate, up-to-date CRM records, including prospect data and engagement history.
• Sales & BD Support (35%): Partner with sales and business development to support the end-to-end sales process, from initial qualification through proposal development, commercial modelling, and contract negotiation. Coordinate internal stakeholders across compliance, product, and engineering, and assist with client onboarding documentation and regulatory requirements for complex deals.
• Commercial Analysis (25%): Analyse revenue drivers across client segments to inform pricing and packaging strategies, and build business cases for new market segments or product offerings. Conduct market research on embedded finance trends, the competitive landscape, and emerging opportunities to support commercial decision-making. Track, analyse, and report on sales performance, including pipeline metrics, conversion rates, revenue forecasts, and commission planning.

What can we offer you? We are an early stage startup and we’re working hard to expand our benefits package. We’re planning to add to this list in the future.

• Salary: £40,000 (DOE) + commission structure.
• 25 days off a year + winter break (we close in between Christmas and New Year) + bank holidays.
• Share options - so you own a piece of what we’re building.
• Remote-first flexibility - work from anywhere in the UK.
• WFA - Everyone gets up to 20 ‘work from abroad’ days a year.
• Support with home office setup.
• 1:1 coaching and therapy through Oliva.
• Auto-enrolment into company pension scheme with Penfold.
• Enhanced parental leave with up to 6 months at full pay.
• Private medical insurance and life insurance (provided by Vitality and AIG respectively).

As a bank, we’re committed to maintaining the highest standards of security. This means that the successful candidate will need to complete background screening, and our offer will be conditional upon satisfactory review of these checks. This would include verification of right to work, criminal record, credit history, social media and professional reference checks.

How do I apply? Are we your next move? Apply via the link below, if there’s a match our Talent team will reach out to schedule an initial conversation and talk you through what happens next.

We’re remote-first. We have a small London office in Moorgate, but we are comfortable hiring people to work from anywhere in the UK. About a third of the company is based within occasional commuting distance of London, the rest are full-time remote.

Under representation: Our goal is for Griffin to proportionally represent the diversity of the working population in society. We’re working to ensure that Griffin is a supportive, empowering and inclusive environment for every member of our team — whatever your combination of race, ethnicity, gender, age, sexual orientation, physical ability, nationality, neurodiversity, and religious beliefs. If you’re part of a group that is under-represented in fintech, we’d love to hear from you.