At a Glance
- Tasks: Join our team to boost digital presence through SEO, Google Ads, and engaging content creation.
- Company: Crane Garden Buildings, an award-winning British manufacturer with a collaborative culture.
- Benefits: Competitive salary, hybrid working, 28 days' leave, and health benefits.
- Other info: Friendly environment where your ideas matter and career growth is encouraged.
- Why this job: Make a real impact on our digital marketing strategy and grow with an established brand.
- Qualifications: Creative and analytical mindset with a passion for digital marketing.
The predicted salary is between 33750 - 41250 £ per year.
We are looking for an ambitious, creative and data-driven
Digital Marketing Executive to join our marketing team at Crane Garden Buildings.
This is an exciting opportunity to play a key role in growing the digital presence of an established, award-winning British manufacturer of premium garden buildings.
You will be responsible for helping to increase our visibility across Google and social media, driving relevant traffic to our website and, most importantly, generating high-quality enquiries for our sales team.
The role combines
SEO, Google Ads, content creation, social media and digital performance analysis , making it ideal for someone who enjoys both the creative and analytical sides of digital marketing.
You will have the opportunity to influence our digital marketing strategy, develop engaging content showcasing our products and customer projects, and make a measurable contribution to the growth of the business.
Key Responsibilities
- SEO & Website Performance
- Develop and implement effective SEO strategies to improve organic search rankings, traffic and lead generation.
- Conduct keyword research to identify opportunities for commercially relevant content.
- Create and optimise website content, including landing pages, blogs, buying guides and customer case studies.
- Monitor keyword rankings, website traffic, user behaviour and conversion performance.
- Identify and implement technical and on-page SEO improvements.
- Develop engaging content around garden building design, planning permission, customer projects and industry trends.
- Support backlink acquisition, digital PR and other activities to strengthen our website's authority.
- Improve local search visibility and optimise Google Business Profiles across our showroom locations.
- Google Ads & Paid Digital Marketing
- Assist with the management and optimisation of Google Ads campaigns, including Search and Performance Max.
- Analyse campaign performance, search terms, keywords, audiences and conversion data to identify opportunities for improvement.
- Support the development of new campaigns, advertising copy and landing pages.
- Monitor advertising spend, cost per enquiry and return on investment.
- Work to improve both the volume and quality of enquiries generated through paid advertising.
- Social Media & Content Creation
- Help plan, create and deliver engaging content across our social media channels, including Instagram, Facebook and other relevant platforms.
- Create compelling short-form video content, including Instagram and Facebook Reels, showcasing our buildings, customer installations, craftsmanship and behind-the-scenes activities.
- Work with colleagues to capture photography and video content at our factory, show centres and customer locations.
- Increased organic visibility and improved rankings for commercially important search terms.
- Growth in high-quality website enquiries through organic and paid channels.
- Improved Google Ads efficiency, conversion rates and cost per qualified lead.
- A growing library of engaging, search-optimised website content and customer case studies.
- A consistent flow of creative social media content and Reels that strengthen brand awareness and engagement.
- Improved local search visibility across our showroom locations.
- Clearer marketing performance reporting, with actionable insights that support business decisions.
What We Offer
- Competitive salary relevantto experience.
- Hybrid working: three days in the office and two days working from home.
- 28 days' annual leave, increasing with length of service.
- Health Shield healthcare cash plan.
- Death in service insurance.
- Excellent staff facilities, including a fully equipped kitchen.
- Opportunity to use the company holiday home.
- A friendly, collaborative working environment where your ideas and contributions are valued.
- The opportunity to take ownership of projects and make a genuine impact on the growth of an established British business.
Please note that any offer of employment will be conditional upon the successful applicant undergoing and receiving satisfactory clearance from a Disclosure and Barring Service (DBS) check, at the level appropriate for the role, together with the satisfactory completion of any other required pre-employment screening.
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Digital Marketing Specialist employer: Crane Garden Buildings
Crane Garden Buildings is an exceptional employer, offering a supportive work culture that values employee development and growth. Located in the picturesque Sevenoaks, employees benefit from a collaborative environment where consultative selling skills are honed, alongside opportunities for personal and professional advancement. With a focus on bespoke customer experiences, this role not only allows you to engage with clients directly but also fosters a sense of accomplishment through meaningful contributions to their outdoor spaces.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Crane Garden Buildings and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Crane Garden Buildings are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Crane Garden Buildings on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Crane Garden Buildings. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Crane Garden Buildings. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Crane Garden Buildings:Show us that you’ve done your homework! In your application, briefly mention what you admire about Crane Garden Buildings’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Crane Garden Buildings
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Crane Garden Buildings will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Crane Garden Buildings, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
