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For Companies At a Glance
- Tasks: Create and execute global marketing plans while ensuring brand consistency across regions.
- Company: Join a diverse and inclusive company committed to innovation and collaboration.
- Benefits: Competitive salary, travel opportunities, and a supportive work environment.
- Why this job: Make an impact by leading exciting product launches and engaging campaigns.
- Qualifications: Degree in Marketing or related field with 3 years of B2B marketing experience.
- Other info: Dynamic role with opportunities for personal growth and professional development.
The predicted salary is between 28800 - 48000 £ per year.
Key Responsibilities
- Develop and execute global marketing plans aligned with strategic product roadmaps, ensuring brand consistency across all regions by tailoring messaging to local market needs while maintaining global standards.
- Collaborate with Global Business Line Managers to define positioning, value propositions, and competitive differentiation.
- Lead marketing efforts for new product introductions—including launch planning, promotional content, and sales enablement tools.
- Coordinate multi-channel campaigns across regions to drive awareness and adoption.
- Partner with product teams to translate technical features into compelling customer benefits.
- Plan and execute global trade show participation—including booth design, logistics, lead capture, and post-event analysis.
- Organize customer-facing events, training sessions, and internal sales meetings across key markets.
- Identify relevant exhibitions while contributing to the annual marketing budget and calendar.
- Create and maintain sales collateral, presentations, and multimedia content to support sales efforts.
- Manage website content updates and optimisation for visibility of ChemPharma products.
- Coordinate email campaigns, social media posts, and digital advertising initiatives across regions.
- Monitor campaign performance to provide insights that improve ROI and engagement.
- Maintain marketing literature inventory, sample kits, and promotional giveaways globally.
- Manage supplier relationships for marketing materials and event logistics.
- Track and report on marketing KPIs, lead generation, and campaign effectiveness.
Required Qualifications & Experience
- Degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in B2B marketing, preferably with industrial products.
- Proven track record running technical conferences, trade shows, or customer workshops.
- Hands-on experience with email automation, paid media, SEO, and analytics.
- Excellent written and verbal communication abilities.
- Proficiency in Microsoft Office Suite; familiarity with CRM and CMS platforms.
- Willingness to travel regionally for events and customer meetings.
Personal Traits
- Strategic and analytical thinker.
- Strong communicator and collaborator.
- Adaptable and open to change.
- Proactive and results-oriented.
- High integrity and professionalism.
- Able to work independently and as part of a team.
Diversity & Inclusion
Crane is committed to creating a diverse and inclusive workplace. We value the unique backgrounds, perspectives, and experiences that each individual brings, and we strive to foster an environment where everyone feels respected, supported, and empowered to succeed.
Marketing Specialist in Cwmbran employer: Crane Company
Contact Detail:
Crane Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist in Cwmbran
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, attend industry events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, product launches, and any digital content you've managed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When reaching out to companies, make sure to customise your message to highlight how your experience aligns with their specific needs. Mentioning their recent campaigns or products can really make you stand out.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented marketing specialists like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Marketing Specialist in Cwmbran
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience in B2B marketing and any relevant projects that showcase your skills in developing global marketing plans and executing campaigns.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the Marketing Specialist role. Mention specific experiences that align with our needs, like your hands-on experience with trade shows or digital marketing.
Showcase Your Communication Skills: Since excellent written communication is key for this role, make sure your application is clear, concise, and free of errors. Use professional language but let your personality shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Crane Company
✨Know Your Marketing Stuff
Make sure you brush up on the latest trends in B2B marketing, especially in industrial products. Be ready to discuss your experience with product launches and how you've tailored messaging for different markets.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've led. Highlight how you measured their effectiveness and what insights you gained from them. This will show your analytical skills and results-oriented mindset.
✨Be Ready to Collaborate
Since collaboration is key in this role, think of times when you've worked with cross-functional teams. Be prepared to discuss how you’ve partnered with others to achieve common goals, especially in event management or sales enablement.
✨Demonstrate Your Adaptability
The marketing landscape is always changing, so be ready to talk about how you've adapted to new challenges. Share examples of how you've embraced change and used it to your advantage in previous roles.
