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For Companies At a Glance
- Tasks: Develop and execute global marketing strategies while leading product launches and campaigns.
- Company: Join a diverse and inclusive team at a leading industrial marketing firm.
- Benefits: Enjoy competitive salary, professional growth opportunities, and a dynamic work environment.
- Why this job: Make an impact by driving brand awareness and engaging with innovative products.
- Qualifications: Degree in Marketing or related field with 3 years of B2B marketing experience.
- Other info: Opportunity to travel for events and collaborate with a passionate team.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Key Responsibilities:
- Global Marketing Strategy & Brand Stewardship: Develop and execute global marketing plans aligned with strategic product roadmaps, ensuring brand consistency across all regions by tailoring messaging to local market needs while maintaining global standards, and collaborating with Global Business Line Managers to define positioning, value propositions, and competitive differentiation.
- Product Launches & Campaign Execution: Lead marketing efforts for new product introductions—including launch planning, promotional content, and sales enablement tools—coordinate multi-channel campaigns across regions to drive awareness and adoption, and partner with product teams to translate technical features into compelling customer benefits.
- Event Management & Trade Shows: Plan and execute global trade show participation—including booth design, logistics, lead capture, and post-event analysis—organize customer-facing events, training sessions, and internal sales meetings across key markets, and identify relevant exhibitions while contributing to the annual marketing budget and calendar.
- Sales Enablement: Create and maintain sales collateral, presentations, and multimedia content to support sales efforts, ensuring consistent product messaging and knowledge across all touchpoints.
- Digital Marketing & Content Management: Manage website content updates and optimization for visibility of ChemPharma products, coordinate email campaigns, social media posts, and digital advertising initiatives across regions, and monitor campaign performance to provide insights that improve ROI and engagement.
- Operational & Administrative Support: Maintain marketing literature inventory, sample kits, and promotional giveaways globally; manage supplier relationships for marketing materials and event logistics; and track and report on marketing KPIs, lead generation, and campaign effectiveness.
Required Qualifications & Experience:
- Degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in B2B marketing, preferably with industrial products.
- Proven track record running technical conferences, trade shows, or customer workshops.
- Hands-on experience with email automation, paid media, SEO, and analytics.
- Excellent written and verbal communication abilities.
- Proficiency in Microsoft Office Suite; familiarity with CRM and CMS platforms.
- Willingness to travel regionally for events and customer meetings.
Personal Traits:
- Strategic and analytical thinker
- Strong communicator and collaborator
- Adaptable and open to change
- Proactive and results-oriented
- High integrity and professionalism
- Able to work independently and as part of a team
Diversity & Inclusion:
Crane is committed to creating a diverse and inclusive workplace. We value the unique backgrounds, perspectives, and experiences that each individual brings, and we strive to foster an environment where everyone feels respected, supported, and empowered to succeed.
Marketing Specialist in Cwmbran employer: Crane Co.
Contact Detail:
Crane Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist in Cwmbran
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how your skills can contribute to their goals. This will help you stand out as a candidate who’s genuinely interested.
✨Tip Number 3
Showcase your work! Create a portfolio that highlights your past marketing campaigns, product launches, and any successful projects. This visual evidence of your skills can make a huge difference in convincing employers you're the right fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at StudySmarter.
We think you need these skills to ace Marketing Specialist in Cwmbran
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Specialist role. Highlight your experience in B2B marketing and any relevant projects that showcase your skills in global marketing strategy and campaign execution.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your background aligns with our needs. Don’t forget to mention specific achievements that demonstrate your expertise in digital marketing and event management.
Showcase Your Communication Skills: Since excellent written communication is key for this role, ensure your application is clear, concise, and free of errors. Use professional language but let your personality shine through – we want to see the real you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Crane Co.
✨Know Your Marketing Strategies
Make sure you brush up on global marketing strategies and brand stewardship. Be ready to discuss how you would tailor messaging for different markets while keeping the brand consistent. This shows you understand the role's key responsibilities.
✨Showcase Your Campaign Experience
Prepare examples of past product launches and multi-channel campaigns you've led. Highlight your ability to translate technical features into customer benefits, as this is crucial for the position. Use specific metrics to demonstrate your success.
✨Event Management Know-How
Since event management is a big part of the role, think of successful trade shows or customer events you've organised. Be ready to discuss logistics, lead capture strategies, and how you analysed post-event performance to improve future events.
✨Digital Marketing Savvy
Familiarise yourself with digital marketing tools and techniques, especially email automation, SEO, and analytics. Be prepared to talk about how you've used these in previous roles to drive engagement and ROI, as this will show you're up to date with current trends.
