At a Glance
- Tasks: Lead and execute marketing strategies for innovative Government products and services.
- Company: Join a forward-thinking company that values collaboration and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on customer satisfaction and continuous improvement.
- Why this job: Make a real impact by enhancing online revenue for corporate customers.
- Qualifications: Experience in product marketing and strong communication skills required.
The predicted salary is between 60000 - 75000 £ per year.
Position Summary & Objective
The Senior Product Marketing Manager (GRS & ID) leads, executes and tracks the marketing strategy for Government (GRS & ID) products and services.
This role positions the business unit as the partner of choice for offering services and solutions that protect and enhance the online revenue of our corporate customers.
This role leads communication and nurtures relationships of trust with employees, customers, suppliers and other stakeholders.
Essential Functions Performed by the Position
- Provides strategic advice related to branding, marketing and communications; build and implement an effective marketing strategy.
- Executes product marketing initiatives in alignment with corporate strategy and objectives across all GRS & ID products, services and platforms.
- Develops the product messaging platform, ensuring clear and consistent messaging across key stakeholder groups during the customer journey (from acquisition to advocacy) and incorporating target customer needs.
- Builds compelling value propositions and tailored storylines for our customers’ jobs to be done, buyer personas and/or strategic industry verticals.
- Provides matrixed engagement and project leadership with partners in Marketing, Sales, Product Management, Commercial, External Affairs, Executive Leadership, etc, as required, and across other Crane NXT business units.
- Understands the buyer's journey from awareness to decision-making, and further through customer engagement to ensure high customer satisfaction.
- Monitors, analyzes, and reports emerging trends across the industry and customers’ markets.
- Creates and manages product-specific Sales Enablement tools and collateral that clearly and effectively illustrate the value proposition behind the products & features, emphasizing the benefits and value.
- Develops materials for product presentations and develop an effective product training & ongoing support program for Sales, Services, and Ops.
- Drives initiatives that support sales in identifying, recruiting, and onboarding new channel partners, while enabling joint go-to-market opportunities.
- Nurtures a culture of customer focus, continuous improvement, and operational excellence.
- Promotes the Crane NXT values and the Crane Authentication brand in our industry outreach.
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Senior Product Marketing Manager - GB in London employer: Crane Authentication
As a Senior Product Marketing Manager at Crane NXT, you will thrive in a dynamic and collaborative work environment that prioritises innovation and customer satisfaction. Our commitment to employee growth is evident through tailored training programs and opportunities for cross-departmental collaboration, ensuring you can develop your skills while making a meaningful impact on our corporate customers' online revenue. Located in a vibrant area, we offer a culture that values trust, creativity, and continuous improvement, making us an exceptional employer for those seeking a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager - GB in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Crane Authentication and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Crane Authentication are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Crane Authentication on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Crane Authentication. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager - GB in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Crane Authentication. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Crane Authentication:Show us that you’ve done your homework! In your application, briefly mention what you admire about Crane Authentication’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Crane Authentication
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Crane Authentication will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Crane Authentication, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
