At a Glance
- Tasks: Lead and execute innovative marketing strategies for government revenue products.
- Company: Join a global leader in security and technology solutions.
- Benefits: Competitive salary, private health insurance, and modern office facilities.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic environment with a focus on innovation.
- Qualifications: 10 years in product marketing and experience in regulated industries required.
The predicted salary is between 60000 - 80000 £ per year.
About the Company
As a partner to businesses and governments, Crane Authentication offers expertise and cutting-edge innovations that protect and enhance products, secure identities, safeguard revenues and enforce compliance. Our global team combines expertise in security, technology, and data-driven insights to support leading brands worldwide. We are part of Crane NXT, a c$2 billion business with over 5,000 associates globally.
About the Role
As part of our continued growth, we are looking for a Senior Product Marketing Manager to lead, execute and track the marketing strategy for our Government Revenue products and services (GRS & ID). This role positions the business unit as the partner of choice for offering services and solutions that protect and enhance the online revenue of our corporate customers. This role leads communication and nurtures relationships of trust with employees, customers, suppliers and other stakeholders.
Location: Can be UK or UAE based - no relocation offered candidates must already be in location.
Responsibilities
- Provides strategic advice related to branding, marketing and communications; build and implement an effective marketing strategy.
- Executes product marketing initiatives in alignment with corporate strategy and objectives across all GRS & ID products, services and platforms.
- Develops the product messaging platform, ensuring clear and consistent messaging across key stakeholder groups during the customer journey (from acquisition to advocacy) and incorporating target customer needs.
- Builds compelling value propositions and tailored storylines for our customers’ jobs to be done, buyer personas and/or strategic industry verticals.
- Provides matrixed engagement and project leadership with cross functional partners.
- Understands the buyer's journey from awareness to decision-making, and further through customer engagement to ensure high customer satisfaction.
- Monitors, analyzes, and reports emerging trends across the industry and customers’ markets.
- Creates and manages product-specific Sales Enablement tools and collateral that clearly and effectively illustrate the value proposition behind the products & features, emphasizing the benefits and value.
- Develops materials for product presentations and develop an effective product training & ongoing support program for Sales, Services, and Ops.
- Drives initiatives that support sales in identifying, recruiting, and onboarding new channel partners, while enabling joint go-to-market opportunities.
Qualifications & Experience:
- 10 years’ experience in product marketing and/or product management.
- Government / regulated industry experience.
- Bachelor’s degree in marketing, communications, business administration or related work experience.
Required Skills
- Strategic mindset, analytical thinking, and business acumen to align marketing priorities to business objectives.
- Excellent organizational and written/verbal communication skills.
- International experience and cultural sensitivity are needed to build and nurture effective working relationships inside and outside a global company.
- Proven ability to deliver measurable marketing results with business impact.
Compensation & Benefits package
- Competitive Salary and annual salary review.
- Work for a global market leading company.
- Modern offices with great facilities.
- Private Health Insurance.
- Long Service Awards.
- Bonus scheme.
- & more...
Equal Opportunity Statement
Crane Authentication is part of Crane NXT. Crane NXT is a premier industrial technology company providing trusted solutions to secure, detect, and authenticate what matters most. With approximately 5,000 employees worldwide, Crane NXT operates across the United States, United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden and Malta. We value diversity at our company. Everyone who applies with the qualifications will receive consideration for employment without regard to: age, colour, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law.
We receive a high number of applications, so apologies if we are unable to provide specific feedback. If we feel you are a fit for the role, we’ll be in contact.
Senior Product Marketing Manager in England employer: Crane Authentication (NXT)
Crane Authentication is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide competitive salaries, comprehensive health benefits, and opportunities for long-term career development within a global market leader. Our modern offices in the UK and UAE are designed to support a diverse workforce, ensuring that every team member feels valued and empowered to make a meaningful impact.
Contact Details:
Crane Authentication (NXT) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your expertise! Create content related to product marketing on social media or blogs. This not only showcases your knowledge but also gets you noticed by potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially in government and regulated industries.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Product Marketing Manager in England
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in product marketing and any relevant government or regulated industry work. We want to see how your skills align with our needs!
Showcase Your Strategic Mindset:In your application, emphasise your strategic thinking and analytical skills. Share examples of how you've successfully aligned marketing strategies with business objectives in the past. This is key for us at Crane Authentication!
Communicate Clearly:Your written communication skills are crucial for this role. Ensure your application is clear, concise, and free of jargon. We appreciate straightforward communication that gets to the point, so let your personality shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Crane Authentication (NXT)
✨Know Your Product Inside Out
As a Senior Product Marketing Manager, you need to be well-versed in the products and services you'll be marketing. Research Crane Authentication's Government Revenue products thoroughly. Understand their features, benefits, and how they stand out in the market. This knowledge will help you answer questions confidently and demonstrate your strategic mindset.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would develop and implement effective marketing strategies. Think about past experiences where you've successfully aligned marketing priorities with business objectives. Be ready to share specific examples that highlight your analytical thinking and business acumen, as these are crucial for this role.
✨Understand the Buyer’s Journey
Familiarise yourself with the buyer's journey from awareness to decision-making. Be prepared to discuss how you would create compelling value propositions and tailored messaging for different buyer personas. This will show that you understand customer needs and can effectively communicate throughout their journey.
✨Prepare for Cross-Functional Collaboration
This role requires matrixed engagement with various teams. Think of examples where you've successfully collaborated with cross-functional partners in the past. Highlight your communication skills and how you’ve nurtured relationships to achieve common goals. This will demonstrate your ability to lead projects effectively within a global company.
