Product Manager- GB

As a partner to businesses and governments, Crane Authentication offers expertise and cutting-edge innovations that protect and enhance products, secure identities, safeguard revenues and enforce compliance. Customers from different business sectors and levels of government trust our team of 1,250 people for their expertise in R&D, security design, engineering and data-driven insights. We are an integral part of Crane NXT, a $2 billion dollar business with over 5,000 associates.

Position Summary & Objective

The Product Manager drives revenue growth through assessing current and future market requirements, building strategic product and service roadmaps, and driving go-to-market strategies. This role prioritizes customer segments, designs appropriate pricing and service models, and conducts ongoing product lifecycle management.

Essential Functions Performed by the Position

• Assesses current and future market requirements through ongoing interaction with customers and key internal stakeholders.
• Supports revenue growth by identifying market opportunities, shaping commercially aligned product capabilities, and enabling effective go-to-market execution.
• Utilizes financial and other metrics to gauge the health of the product line and respond accordingly.
• Performs market discovery and validation activities and distils findings to inform product strategy.
• Provides region-specific product feedback, assesses impacts to service delivery, and ensures regional requirements are reflected in product roadmap planning.
• Defines and prioritizes product requirements and collaborates with engineering teams within an Agile framework.
• Directs the successful launch of new products and features, including internal and external deployment planning and launch implementation, managing against KPIs.
• Partners on UX/design, drives implementation of MVP and beta program development, reviews and validates product delivery prior to launch.
• In partnership with Product Marketing, supports the identification of go-to-market strategy through understanding and prioritizing customer buyer & user persona segments.
• Assesses competitive environment and supports messaging to assist Sales in competitive positioning.
• Supports the definition and execution of product strategy in alignment with Product leadership, ensuring consistency with global priorities and regional market needs.
• Builds and strengthens internal and external partnerships that support business growth, advances product strategy, and enables product expansion.
• Contributes to pricing and service model design, ensuring alignment with customer segmentation, market dynamics, and revenue objectives.
• Supports new business growth and customer retention through product and commercial strategy alignment.
• Champions the product vision, roadmap, and operational best practices, serving as a product evangelist within the organization.
• In partnership with Services, performs win/loss analysis to better understand customer assessment processes, customer perceptions of competitors and Crane, and other critical customer insight.
• Runs internal stakeholder feedback sessions and drives cross-functional strategy planning groups.
• Assesses current and future customer challenges and opportunities to get ahead of technical design cycles for new products, features, or solutions.

Position Qualifications

Education: Bachelor’s degree or equivalent professional experience.

Experience: 2-4 years of product management experience or relevant experience within digital risk protection, online brand protection, phishing protection, or related SAAS environments preferred. Experience conducting customer discovery, requirements gathering, and feedback analysis. Previous experience interacting with software development teams in an Agile environment. Experience working with the Pragmatic Institute / Pragmatic Marketing framework is preferred, but not required.

Knowledge, Skills, and Abilities

• Highly self-motivated, customer-centric, and ability to influence with limited authority.
• Ability to rapidly grasp technology and trends and make recommendations on future roadmap integration.
• Directly customer-facing, with the ability to distil customer market problems into actionable product strategy.
• Strong collaborator, able to achieve product objectives through working with wide-reaching internal stakeholders, from technology teams to marketing.
• Able to demonstrate an innovative approach to product road-mapping, including early-stage (pre-product) market testing.
• Adept at navigating technology-first conversations to identify and assess commercial and customer-driven implications and opportunities.
• Analytical thinker, able to recognize market needs, distil strategy into executable initiatives, and crisply communicate plans across the organization.
• Ability to work across geographically distributed cross-functional teams.
• Excellent written and verbal communication skills; ability to present complex business and technical concepts to a wide range of audiences.
• With an international remit in a global business, some flexibility may be required to ensure global customers are represented in market assessment activities, and meetings can be held remotely with global teams.

Crane Authentication is part of Crane NXT. We value diversity at our company. Everyone who applies with the qualifications will receive consideration for employment without regard to: age, colour, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law. We receive a high number of applications, so apologies if we are unable to provide specific feedback. If we feel you are a fit for the role, we’ll be in contact.