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- Tasks: Lead acquisition strategies and optimise digital performance for a growing DTC FMCG brand.
- Company: Dynamic DTC FMCG brand focused on digital transformation and growth.
- Benefits: Competitive salary, hybrid working, travel expenses covered, and opportunities for professional development.
- Other info: Collaborate with senior leadership and drive impactful growth initiatives.
- Why this job: Join a fast-paced environment and shape the future of a modern DTC strategy.
- Qualifications: Experience in acquisition or performance marketing, ideally within a DTC or FMCG context.
The predicted salary is between 50000 - 60000 £ per year.
I’m working on an Acquisition & Performance Marketing Manager role for a DTC FMCG business going through a major growth and transformation phase. This is a really exciting opportunity to join a brand that’s investing heavily into its DTC function, with clear growth targets, new leadership, and significant focus on scaling digital performance.
The business already has an established customer base and strong brand heritage, but they’re now evolving the way they approach ecommerce, acquisition and customer growth — creating a much broader and more modern DTC proposition.
Why this role- Business is investing heavily into DTC growth and digital transformation
- Opportunity to help shape acquisition strategy during a major scale-up phase
- Broad exposure across paid social, search, partnerships and emerging channels
- Fast-moving environment with strong commercial focus
- Chance to work closely with senior leadership and influence growth strategy
- Mix of challenger-brand mentality with the backing of a larger established business
- Culture focused on testing, learning and moving quickly
- Managing acquisition activity across paid social, search and digital performance channels
- Working closely with external agencies to improve campaign performance and efficiency
- Monitoring and optimising key metrics including ROAS, CAC and conversion
- Identifying opportunities to unlock incremental growth across new and existing channels
- Supporting campaign planning, messaging and creative direction
- Working cross-functionally with CRM, ecommerce and product teams
- Using performance and customer data to identify trends and opportunities
- Supporting landing page and customer journey optimisation
- Helping drive a more joined-up acquisition strategy across the wider DTC function
- Testing new channels, ideas and growth opportunities
- Strong experience across acquisition, performance or growth marketing
- Challenger brand or scale-up background with a DTC focus (ideally FMCG or comparable)
- Good understanding of paid social and digital acquisition channels
- Experience managing agencies and driving performance outcomes
- Commercially minded and highly data-driven
- Comfortable working in a fast-paced, evolving environment
- Proactive mindset with strong problem-solving skills
- Someone who enjoys testing, learning and improving performance
- Subscription or recurring revenue experience
- Experience across partnerships, influencers or affiliate channels
- Hybrid working, 2 days per week onsite
- Travel between office locations will be required
- Travel expenses covered for the secondary office location
Acquisition & Performance Marketing Manager | DTC FMCG in Slough employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition & Performance Marketing Manager | DTC FMCG in Slough
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help land that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your achievements and how they relate to the role. We want to see how your experience in acquisition and performance marketing can directly impact their growth strategy!
✨Be Ready to Adapt
The DTC FMCG landscape is always changing, so be prepared to discuss how you can pivot strategies based on data and trends. We love candidates who can think on their feet and bring fresh ideas to the table!
✨Apply Through Our Website
Don’t forget to apply through our website for the best chance at landing the role! We’re all about making the application process smooth and straightforward, so let’s get your journey started right.
We think you need these skills to ace Acquisition & Performance Marketing Manager | DTC FMCG in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Acquisition & Performance Marketing Manager. Highlight your experience in DTC FMCG and any relevant achievements that showcase your skills in acquisition and performance marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about this role and how your background aligns with the company's goals. Don’t forget to mention your proactive mindset and data-driven approach!
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics like ROAS, CAC, and conversion rates to demonstrate your impact in previous roles. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into the mix for this exciting opportunity!
How to prepare for a job interview at Cranberry Panda
✨Know Your Numbers
Make sure you’re familiar with key metrics like ROAS, CAC, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive performance and growth. This shows you’re not just a creative thinker but also data-driven, which is crucial for this position.
✨Showcase Your Challenger Mindset
Prepare examples that highlight your experience in a fast-paced, scale-up environment. Talk about how you’ve approached challenges creatively and what strategies you implemented to achieve growth. This will resonate well with the company’s focus on evolving their DTC proposition.
✨Familiarise Yourself with Their Brand
Do your homework on the brand’s heritage and current market position. Understand their customer base and be ready to discuss how you can contribute to their digital transformation and acquisition strategy. This demonstrates genuine interest and alignment with their goals.
✨Be Ready to Discuss Collaboration
Since the role involves working cross-functionally, think of examples where you successfully collaborated with other teams, like CRM or product. Highlight how you’ve driven results through teamwork and communication, as this will be key in shaping their acquisition strategy.