At a Glance
- Tasks: Analyse customer behaviour and optimise marketing strategies using data-driven insights.
- Company: Pioneering tech eCommerce company revolutionising home services since 2017.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on collaboration and innovation.
- Why this job: Join a fast-growing company and make a real impact on customer experiences.
- Qualifications: 5+ years in analytics, expertise in attribution models, and eCommerce experience.
The predicted salary is between 60000 - 70000 £ per year.
A pioneering technology eCommerce company is seeking a Senior Digital Analyst to lead its efforts in understanding and optimising customer behaviours and marketing effectiveness. The company, known for revolutionising home services, offers a diverse range of products from heating systems to smart home technologies. Since its launch in 2017, it has grown rapidly, partnering with major household brands and earning thousands of positive customer reviews. With ambitious plans for further expansion, the company is focused on enhancing its marketing strategies and customer experiences through data-driven insights.
Key Responsibilities
- Customer Behaviour Analysis: Deeply analyse customer behaviour data to uncover trends, preferences, and opportunities that enhance customer experience and drive engagement. Segment customer data to inform targeted marketing strategies and improve customer retention and lifetime value. Provide actionable recommendations to optimise customer journeys across various touchpoints.
- Marketing Analytics and Attribution: Develop and refine advanced attribution models to measure the effectiveness of marketing campaigns, both online and offline, and prove return on investment (ROI). Monitor and analyse marketing performance metrics to inform spend optimisation and campaign adjustments. Work closely with the marketing team to set up robust reporting frameworks that track key performance indicators (KPIs) and drive strategic decision-making.
- Stakeholder Collaboration: Collaborate with marketing, product, and customer service teams to align data insights with business goals and customer needs. Support external partners by providing data insights that help them achieve their objectives. Educate and champion the use of data-driven decision-making across the organisation, ensuring that all teams are leveraging customer and marketing insights effectively.
- Tool and System Management: Maintain and enhance data analytics tools such as Adobe Analytics, Looker, and Datorama to ensure they effectively support customer and marketing analytics. Assist in the development and implementation of a Customer Data Platform (CDP) that consolidates customer interactions across all channels for comprehensive analysis. Work with product and engineering teams to incorporate customer insights into the development of new products and services.
Ideal Candidate Profile
- Experience: 5+ years of experience in web-based analytics, customer and marketing analytics, with a strong focus on deriving insights that drive customer engagement and optimise product and marketing strategies. Expertise in building and implementing advanced attribution models to measure marketing effectiveness. Experience working in an e-Commerce business.
- Skills: Proficient in using analytics tools like Adobe Analytics, Looker, and Datorama to extract and analyse customer and marketing data. Ability to communicate complex data insights clearly and effectively to stakeholders at all levels. Familiarity with SQL and experience with data visualisation tools like Tableau or similar platforms. Strong analytical thinking and problem-solving skills, with the ability to work in a fast-paced, dynamic environment.
- Preferred Qualifications: Experience with BigQuery, Segment, and other advanced data tools. A background in marketing data analysis, particularly within a high-growth tech company or agency.
If this role interests you, please apply. Our consultant will be in touch if there is a fit.
Senior Digital Analyst employer: Cranberry Panda
Join a pioneering technology eCommerce company in Central London, where innovation meets opportunity. As a Senior Digital Analyst, you'll thrive in a dynamic work culture that values data-driven insights and collaboration, with access to cutting-edge tools and a commitment to employee growth. Enjoy a competitive salary, hybrid working arrangements, and the chance to contribute to exciting projects that shape the future of home services.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their customer base and think about how your skills as a Senior Digital Analyst can help them optimise their marketing strategies.
✨Tip Number 3
Showcase your analytical skills during interviews. Bring examples of how you've used data to drive decisions in previous roles. This will demonstrate your ability to provide actionable insights that align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Digital Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Digital Analyst role. Highlight your experience with web-based analytics and customer behaviour analysis, as these are key for us. Use specific examples that showcase your skills in driving customer engagement and optimising marketing strategies.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about data-driven decision-making and how your background aligns with our mission. Don’t forget to mention your experience with tools like Adobe Analytics and Looker, as they’re super relevant to the role.
Showcase Your Analytical Skills:In your application, be sure to highlight your analytical thinking and problem-solving skills. We want to see how you've used data insights to inform marketing strategies or improve customer experiences in your previous roles. Concrete examples will make your application stand out!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of applications and ensure you’re considered for the Senior Digital Analyst position. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at Cranberry Panda
✨Know Your Data Tools
Make sure you’re well-versed in the analytics tools mentioned in the job description, like Adobe Analytics and Looker. Brush up on how to extract insights from these platforms, as you might be asked to demonstrate your proficiency during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive customer engagement or optimise marketing strategies. Think about metrics you've improved or insights that led to significant changes in previous roles—this will show your potential employer that you can deliver results.
✨Understand Customer Behaviour
Familiarise yourself with common customer behaviour trends in eCommerce. Be ready to talk about how you would analyse customer data to enhance experiences and retention. This shows that you not only understand the numbers but also their impact on real-world scenarios.
✨Collaborate and Communicate
Since stakeholder collaboration is key for this role, prepare to discuss how you've worked with different teams in the past. Highlight your ability to communicate complex data insights clearly, as this will be crucial in aligning data with business goals.
