At a Glance
- Tasks: Own Google Ads and optimise paid acquisition channels for growth.
- Company: Fast-growing consumer business generating over £100m annually.
- Benefits: Autonomy, collaborative culture, and the chance to test new ideas.
- Other info: Join a team that values curiosity and experimentation.
- Why this job: Make a real impact on performance marketing in a dynamic environment.
- Qualifications: Hands-on Google Ads experience and strong analytical skills required.
The predicted salary is between 36000 - 44000 £ per year.
A fast-growing consumer business generating over £100m in annual revenue is looking for a Performance Marketing Manager to take ownership of paid acquisition and help drive its next stage of growth. This is a hands-on performance role, with Google Search at its core.
You'll manage and optimise significant paid search activity alongside Meta and other acquisition channels, with the freedom to test new ideas and identify where the next opportunities for growth could come from. The business is already operating at significant scale but continues to grow quickly, giving you the opportunity to manage meaningful budgets while still having the autonomy and pace you'd expect from a scale-up environment.
What you'll be doing:
- Taking hands-on ownership of Google Ads, with a major focus on Search
- Managing and developing Meta and other paid acquisition channels
- Managing significant budgets against commercial performance and growth targets
- Analysing performance, attribution and conversion data to identify opportunities
- Testing new campaigns, audiences, creative and emerging acquisition channels
- Working closely with creative, SEO, UX, product and data teams
- Helping improve tracking, first-party data and measurement
- Identifying CRO opportunities across the customer journey
- Managing performance across multiple products and customer audiences
What we’re looking for:
- Strong, recent hands-on Google Ads experience, particularly Search
- Experience managing and optimising meaningful performance marketing budgets
- Good working knowledge of Meta Ads Manager
- Strong analytical skills and confidence working with attribution, tracking and performance data
- A commercial mindset and confidence making decisions based on ROI and growth
- Curious and proactive, with a genuine interest in testing new channels and ideas
- Comfortable taking ownership and challenging how things are currently done
- Able to work autonomously while collaborating across a wider marketing team
- Experience within eCommerce, D2C or another performance-led consumer business would be beneficial
This isn't a role where you'll simply inherit some campaigns and keep them ticking over. You’ll have real ownership of performance, the freedom to test new ideas and the backing to invest in opportunities where the commercial case makes sense. You’ll join a collaborative team across marketing, creative, UX, product and data, with a culture that encourages curiosity, experimentation and challenging the status quo. For someone who loves being hands-on in the accounts but also wants the opportunity to influence the wider growth strategy, it's a great time to join.
Performance Marketing Manager employer: Cranberry Panda
Join a dynamic retail design agency in London that champions creativity and innovation, offering a hybrid work environment that promotes flexibility and work-life balance. With a strong focus on collaboration, you'll have the opportunity to work closely with product development teams, enhancing your skills while contributing to exciting packaging projects for well-known brands. The company fosters a culture of growth and encourages continuous learning, making it an ideal place for passionate designers looking to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cranberry Panda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cranberry Panda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cranberry Panda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cranberry Panda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cranberry Panda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cranberry Panda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cranberry Panda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cranberry Panda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cranberry Panda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cranberry Panda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
