Marketing Manager | Beauty
London / Hybrid (3-4 days office based)
£55-65k + bonus
This well established family run brand are investing in marketing, and need to hire an A star team. This is an exciting position for an ambitious Marketing Manager who wants to help build strategy from the ground up.
Why should you join?
- A small, growing, family run brand with triple digit revenues and a hunger for serious growth.
- This is the first time they’ve invested in marketing, so you get to show them how it’s done and will have a lot of free reign to bring in creative ideas and have a huge impact.
- Fantastic Director – truly believes in his brand, his team, and how marketing can scale them to the next level (taking marketing courses himself to be able to support you).
- Great team – they are people focused, and building the right culture is important to them.
- International brand, so lots of scope to work in multiple markets, but the UK is a focus area for growth.
- Omnichannel across retail, DTC and online players like Amazon.
- Huge exposure and opportunity – you’ll be the expert, making decisions and working directly with senior leadership.
- Build your own team – not on day 1, but the desire is there for a team to grow around you.
- So much more!
The Role
This role will work closely with a consultant to set up the entire marketing strategy, taking that on, owning and executing it. You can expect to:
- Develop and own the 360 marketing calendar.
- Development and execute a multi-channel marketing strategy to increase brand awareness, drive sales, and maximize ROI.
- Create compelling trade marketing strategies for retail and partners.
- Develop digital marketing strategies.
- Build and manage PR and influencer marketing campaigns.
- Set clear KPIs to tracking performance, optimising campaigns based on the insights.
- Work closely with the Social Media Manager to align content strategies.
- Own and manage the marketing budget.
- Lead, mentor, and scale the marketing team.
- And so much more – you can really own and drive this role!
You
This is the perfect role for an experienced Marketing Manager (or an Assistant AM ready to step up) who wants to do something different. It will suit someone super ambitious, driven and creative, who loves to drive strategy and execution (it’s going to be a hands on role). You need:
- 5+ years of proven marketing experience in the beauty industry.
- A proven track record in delivering marketing strategy from conception to execution, with strong results.
- Strong understanding of retail, e-commerce, and distributor-led marketing.
- Experience managing PR and influencer partnerships.
- Experience owning and managing marketing budgets, showcasing positive ROI.
- Analytical and data-driven mindset, with expertise in performance tracking, customer insights, and KPI optimisation.
- Leadership experience, with the ability to manage and build a high-performing team.
- Proficiency in digital marketing, paid media, and social media strategy would be a huge bonus (but you may choose to use some of your budget for an agency)
- Experience working in international markets.
Contact Detail:
Cranberry Panda Recruiting Team