At a Glance
- Tasks: Own performance marketing execution and optimise acquisition channels for a fast-growing brand.
- Company: Join a dynamic UK consumer brand in the health and wellness space.
- Benefits: Competitive salary, remote-first work, and opportunities for real impact.
- Other info: Collaborative culture with one day in the office for team synergy.
- Why this job: Make a genuine impact in a high-growth environment with entrepreneurial spirit.
- Qualifications: Strong Google Ads expertise and experience in managing paid media budgets.
The predicted salary is between 45000 - 50000 £ per year.
We're partnering with a fast-growing UK consumer brand to recruit a Performance Marketing Manager who thrives on execution, optimisation, analytics, and channel performance. This is not a brand marketing or strategy role. The growth strategy, commercial objectives, and channel priorities are already defined. Instead, you'll take ownership of performance marketing execution, measurement, reporting, and optimisation across multiple acquisition channels.
Our client is one of the UK's fastest-growing brands within the health and wellness space, operating at the intersection of nutrition, functional health, and direct-to-consumer ecommerce. This is an entrepreneurial and fast-moving brand; you will have the opportunity to make a genuine impact within a high-growth environment. You'll effectively own performance marketing, working closely with ecommerce and marketing leadership to maximise channel efficiency and customer acquisition performance.
Responsibilities:- Managing paid media budgets across multiple channels
- Performance reporting, analytics, and attribution
- Agency management and accountability
- Channel optimisation and testing
- Scaling customer acquisition activity
- Monitoring campaign and creative performance
- Identifying opportunities to improve ROAS
- Testing and evaluating emerging acquisition channels
- Strong hands-on Google Ads expertise (essential)
- Experience across Meta Ads
- Experience managing meaningful paid media budgets
- Strong analytical and reporting skills
- Knowledge of attribution and measurement
- Understanding of Shopify and ecommerce analytics
- Confidence managing agency relationships
Experience within DTC consumer brands, supplements, health & wellness, nutrition, subscriptions, or other customer acquisition-led ecommerce environments would be highly advantageous. The role is remote-first, with approximately one day per week in the office, particularly during onboarding and collaboration periods.
Performance Marketing Manager in Maidstone employer: Cranberry Panda
Join a dynamic and rapidly expanding UK consumer brand in the health and wellness sector, where your expertise as a Performance Marketing Manager will be valued and impactful. With a remote-first work culture that promotes flexibility and work-life balance, you'll have the chance to thrive in an entrepreneurial environment that prioritises innovation and growth. The company offers excellent opportunities for professional development, ensuring you can advance your career while contributing to a meaningful mission in direct-to-consumer ecommerce.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Maidstone
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cranberry Panda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cranberry Panda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cranberry Panda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cranberry Panda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Maidstone
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cranberry Panda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cranberry Panda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cranberry Panda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cranberry Panda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cranberry Panda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cranberry Panda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
