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- Tasks: Lead a creative team to develop high-impact ads for social media channels.
- Company: Dynamic DTC brand in the subscription space, focused on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by driving creative strategies in a fast-paced environment.
- Qualifications: Experience in performance creative and strong analytical skills.
- Other info: Join a high-growth team with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
We are representing a leading brand in the DTC subscription space; they are looking for a Performance Creative Lead to own the end-to-end creative engine powering paid acquisition across Meta, TikTok, and emerging performance channels. You'll lead and mentor a cross‐functional creative team, build the systems that scale output, and ensure they consistently create best‐in‐class performance ads. This is a high‐impact role in a fast‐paced, high‐growth environment.
Responsibilities:
- Manage, coach, and grow the performance creative team
- Set creative quality standards and implement efficient workflows
- Own creative strategy for paid channels
- Analyse performance data to identify winning concepts
- Oversee ideation and production from concept to delivery
- Guide scriptwriting and concept development
- Lead briefing for internal teams and external creators
Requirements:
- Experience leading performance creative for paid social
- Strong track record of building and scaling testing roadmaps
- Ability to balance creative craft with performance analytics
Performance Creative Strategy Lead in London employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Creative Strategy Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best performance ads and creative strategies. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its creative work. Be ready to discuss how you can elevate their performance ads and lead their creative team to success.
✨Tip Number 4
Apply through our website! We make it easy for you to showcase your talents and connect with us directly. Don’t miss out on the chance to join a dynamic team!
We think you need these skills to ace Performance Creative Strategy Lead in London
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can lead a creative team, so don’t hold back on demonstrating your creative chops.
Tailor Your Experience: Make sure to highlight your relevant experience in performance creative, especially in paid social. We want to see how your background aligns with the role, so be specific about your achievements and how they relate to managing and growing a creative team.
Data-Driven Insights Matter: Since this role involves analysing performance data, include examples of how you've used analytics to drive creative decisions in the past. Show us that you can balance creativity with performance metrics – it’s a key part of the gig!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Cranberry Panda
✨Know Your Creative Stuff
Make sure you brush up on your knowledge of performance creative strategies, especially for paid social channels like Meta and TikTok. Be ready to discuss specific campaigns you've led and how you balanced creativity with performance analytics.
✨Showcase Your Leadership Skills
Since this role involves managing and mentoring a creative team, prepare examples of how you've successfully coached others in the past. Highlight any systems you've built that improved workflow or output quality.
✨Data is Your Best Friend
Be prepared to talk about how you've used performance data to inform your creative decisions. Bring examples of how you've analysed data to identify winning concepts and how that impacted your campaigns.
✨Prepare for Ideation Discussions
Think about your approach to ideation and production. Be ready to discuss how you guide scriptwriting and concept development, and how you lead briefings for both internal teams and external creators.
