At a Glance
- Tasks: Create winning social media strategies for Meta and TikTok using customer insights.
- Company: Join a fast-growing DTC subscription brand transforming its category.
- Benefits: Enjoy hybrid working, 25 days holiday, private healthcare, and generous staff discounts.
- Other info: Collaborate with a dynamic team and grow your career in a thriving industry.
- Why this job: Make an impact with creative testing and data-driven strategies in a vibrant environment.
- Qualifications: 2+ years in Creative Strategy or Performance Marketing with strong analytical skills.
The predicted salary is between 25000 - 32000 £ per year.
- Paid Social Strategist - DTC Subscription
- London - Hybrid (4 days in office)
We're looking for a data-driven Paid Social Strategist who knows that great performance creative starts with customer insight.
This is an exciting opportunity to join a fast-growing direct-to-consumer subscription brand that's transforming its category through a performance-first approach and relentless creative testing.
You'll work closely with performance marketers, media buyers and creators to develop winning concepts for Meta and Tik Tok, using customer research, performance data and creative experimentation to drive growth.
Responsibilities
- Develop performance creative strategies for Meta and Tik Tok
- Analyse campaign data to identify winning creatives
- Turn customer insights into high-converting creative concepts
- Write conversion-focused scripts for UGC & paid social
- Produce detailed creative briefs for editors & creators
- Review test results and extract key learnings
- Collaborate closely with media buyers and senior creative strategists
Requirements
- 2+ years' experience in Creative Strategy or Performance Marketing
- Strong analytical skills
- Experience writing performance-focused scripts
- Commercial mindset with an understanding of creative testing.
- Experience within a D2C subscription or ecommerce business
Benefits
- Hybrid working with a vibrant London office
- 25 days holiday plus bank holidays
- Private healthcare
- Enhanced parental leave
- Generous staff discount on products
Paid Social Strategist in London employer: Cranberry Panda
Join a dynamic and innovative premium consumer brand in London, where creativity meets performance marketing. As a Paid Social & Affiliates Manager, you'll thrive in a collaborative hybrid work environment that fosters professional growth and encourages creative input. With competitive compensation and the opportunity to lead impactful marketing strategies, this role offers a rewarding career path in a fast-paced industry.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cranberry Panda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cranberry Panda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cranberry Panda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cranberry Panda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cranberry Panda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cranberry Panda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cranberry Panda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cranberry Panda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cranberry Panda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cranberry Panda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
