At a Glance
- Tasks: Lead growth strategies for a dynamic D2C brand and optimise digital marketing efforts.
- Company: Innovative D2C brand with impressive sales growth and international ambitions.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Ideal for those with start-up experience and a passion for innovation.
- Why this job: Join a fast-paced environment and make a significant impact on global expansion.
- Qualifications: 8+ years in digital marketing with a focus on D2C eCommerce.
The predicted salary is between 54000 - 84000 £ per year.
This is a D2C brand with an innovative product, having scaled to £4m in UK sales on Amazon and Shopify. They are looking to continue to scale the business internationally and through new product innovation. They are seeking a growth expert to help them maximise their digital marketing spend across paid and organic channels through agency management and new channel expansion.
Responsibilities
- Develop customer acquisition strategy managing external partners' proficiency (Amazon, E-mail, Paid Social)
- Manage all online activity in relation to traffic acquisition, sales, conversion and A/B testing and reporting
- Monitoring and analysing the performance of online activities
- Research, develop and test new routes to market, from new creative and messaging formats to new social platforms
- Use analytics tools to track online marketing trends
- Collaborate with content developers and web designers to create and maintain a rich and engaging online experience
Requirements
- 8+ years of digital marketing experience from a D2C eCom brand
- Demonstrable experience in growing a business's customers and online revenue
- Analytical and innovative mindset
- Start-up/Scale-up experience is a big plus
- Experience working in international markets such as the USA is a plus
Head of Growth - DTC Ecommerce in London employer: Cranberry Panda
As a leading D2C brand, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to drive growth and creativity. With a focus on professional development and international expansion, we offer unique opportunities for career advancement while working with cutting-edge digital marketing strategies in a collaborative environment. Join us in our mission to revolutionise the eCommerce landscape and be part of a team that values your contributions and encourages your growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth - DTC Ecommerce in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your achievements in digital marketing. This is your chance to demonstrate how you've driven growth and maximised online revenue.
✨Tip Number 3
Prepare for interviews by researching the company’s current strategies and challenges. Bring fresh ideas to the table that align with their goals, especially around customer acquisition and new market routes.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for growth experts like you. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Head of Growth - DTC Ecommerce in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Growth. Highlight your experience in digital marketing, especially in D2C eCommerce, and showcase any relevant achievements that demonstrate your ability to scale businesses.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific strategies you've implemented in the past that align with our goals, like customer acquisition or new market expansion.
Showcase Your Analytical Skills:Since we're looking for someone with an analytical mindset, make sure to include examples of how you've used data to drive decisions in your previous roles. This could be anything from A/B testing results to insights gained from analytics tools.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Cranberry Panda
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples from your past experiences. Highlight how you've successfully scaled customer acquisition or increased online revenue in previous roles. This will show that you understand the importance of data in driving growth.
✨Showcase Your Analytical Skills
Be ready to discuss the analytics tools you've used and how they've informed your marketing strategies. Prepare to explain how you've monitored and analysed performance in past campaigns, and be ready to suggest how you would apply these skills to their D2C brand.
✨Demonstrate Creativity in Growth Strategies
Think about innovative marketing strategies you've implemented before. Be prepared to share ideas on new routes to market or creative messaging formats that could work for their brand. This will highlight your ability to think outside the box and adapt to new challenges.
✨Understand Their Brand and Market
Do your homework on the company’s products and their current market position. Familiarise yourself with their competitors and potential international markets they might want to explore. Showing that you’ve done your research will impress them and demonstrate your genuine interest in the role.
