At a Glance
- Tasks: Lead growth marketing strategy and drive creative campaigns for a fast-growing D2C brand.
- Company: Dynamic, founder-led consumer brand with exciting growth potential.
- Benefits: Ownership of projects, competitive salary, and opportunity to shape the brand's future.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in a hands-on role while collaborating closely with the founder.
- Qualifications: Experience in D2C/eCommerce, strong creative and analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
We’re working with a fast-growing, founder-led D2C consumer brand looking for a
Growth Marketing Manager to take ownership of its next stage of growth.
The business has grown significantly over the last 12 months, has recently secured external investment and is now building out its marketing function as it scales across the UK and Europe.
This is a brilliant opportunity for someone who wants real ownership
. You’ll work closely with the founder, bringing structure to the growth strategy while remaining very hands-on across creative, performance, e Commerce and content.
- What you’ll be doing
- Own and develop the growth marketing strategy across D2C and key digital channels.
- Bring together paid, organic, e Commerce, content and retention into a clear commercial growth plan.
- Manage external performance agencies, setting targets, challenging performance and ensuring activity is aligned.
- Own creative direction across paid media, campaigns and customer-facing content.
- Improve the website, landing pages and conversion journey.
- Develop and test new campaigns, creative concepts and growth opportunities.
- Use CAC, conversion, retention, revenue and channel performance to decide where to invest and what to test next.
- Support product and campaign launches from idea through to execution.
- Build a scalable content creation process and coordinate shoots and creative production.
- Help hire and manage a junior marketing/creative resource as the team grows.
- What we’re looking for
We’re not looking for someone who wants to sit above the detail and manage agencies. This is a hands-on growth role where you’ll move between strategy, creative and execution.
You’ll ideally have
- Experience within a
- D2C/e Commerce consumer brand
, ideally during a high-growth stage.
- A track record of delivering measurable commercial growth.
- Strong understanding of paid acquisition, particularly Meta and Google.
- Experience managing and challenging external performance agencies.
- Good knowledge of Shopify, CRO and e Commerce conversion.
- A strong creative eye
- you understand what good content and creative looks like and can turn that into campaigns that perform.
- Strong copywriting and content skills.
- An understanding of CRM, retention and lifecycle marketing.
- The ability to generate ideas, test quickly and learn from performance.
- Experience within health, wellness, food & beverage or consumer technology would be useful, but isn’t essential.
- Most importantly, you’ll be someone who is commercial, creative and entrepreneurial
. You’ll enjoy working in a smaller business where things move quickly, priorities change and you’re expected to take ownership rather than wait for instructions.
The founder is particularly interested in someone who combines the analytical side of growth marketing with a genuinely strong creative instinct – rather than being purely performance or platform focused.
If you’ve helped grow a D2C brand and want a role where you can genuinely influence what happens next, we’d love to hear from you.
#J-18808-Ljbffr
Growth Marketing Manager in London employer: Cranberry Panda
Join a dynamic retail design agency in London that champions creativity and innovation, offering a hybrid work environment that promotes flexibility and work-life balance. With a strong focus on collaboration, you'll have the opportunity to work closely with product development teams, enhancing your skills while contributing to exciting packaging projects for well-known brands. The company fosters a culture of growth and encourages continuous learning, making it an ideal place for passionate designers looking to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cranberry Panda and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cranberry Panda are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cranberry Panda on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cranberry Panda. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cranberry Panda. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cranberry Panda:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cranberry Panda’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cranberry Panda
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cranberry Panda will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cranberry Panda, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
