At a Glance
- Tasks: Lead digital growth strategy and enhance customer experience across ecommerce and marketplace channels.
- Company: Join a prestigious premium consumer brand undergoing exciting digital transformation.
- Benefits: Competitive salary, leadership role, and the chance to shape future digital strategies.
- Other info: High visibility role with significant executive support for transformative change.
- Why this job: Be at the forefront of digital innovation in a heritage-led business with strong growth ambitions.
- Qualifications: Proven experience in digital trading and ecommerce growth with a strong commercial mindset.
The predicted salary is between 80000 - 100000 £ per year.
We are partnering with a highly respected premium consumer brand undergoing significant digital and commercial transformation to appoint a newly created Digital Director. This is a rare opportunity to join a heritage-led business at a genuine inflection point. Significant investment has already been made across digital platforms, ecommerce infrastructure and customer experience. The next phase is focused on commercial acceleration, CRM maturity, customer growth and building a high-performance digital function capable of scaling internationally.
The business operates across multiple digital propositions including ecommerce, membership, marketplace and premium customer services. The role will lead digital growth strategy across acquisition, CRM, trading, customer lifecycle, online experience and conversion optimisation.
Key Responsibilities
- Lead digital trading performance across ecommerce and marketplace channels
- Own core digital commercial metrics including traffic, conversion, AOV, retention and customer lifetime value
- Build and evolve a modern CRM and lifecycle marketing capability
- Drive acquisition strategy across SEO, paid media, content and digital growth channels
- Improve conversion, online merchandising and customer journey performance
- Develop a more commercially accountable digital operating culture
- Partner closely with commercial, buying, product, data and leadership teams
- Build and shape the future digital organisational structure
- Deliver a more personalised premium customer experience across multiple customer tiers
What We're Looking For
- Proven experience leading digital trading and ecommerce growth within a consumer-facing business
- Strong commercial trading mindset with clear accountability for revenue performance
- Experience driving transformation, not simply managing BAU ecommerce operations
- Ability to influence cross-functional stakeholders and challenge constructively
- Strong understanding of CRM, lifecycle marketing and customer segmentation
- Experience improving digital performance through data, merchandising and optimisation
- Comfortable operating within complex, evolving organisations
- Gravitas, pace and credibility to lead change
- Experience building or restructuring digital teams highly advantageous
Backgrounds of interest may include
- Marketplace businesses
- Digitally mature retail
- Subscription or membership-led businesses
- Platform-led commerce environments
- Luxury sector experience is not essential. Commercial digital leadership capability is.
The Opportunity
- Newly created leadership role
- Significant executive sponsorship for change
- Major opportunity to shape future digital strategy and operating model
- High visibility role with strong growth ambitions
- Complex, intellectually interesting customer ecosystem
Ecommerce & Digital Director in London employer: Cranberry Panda
Join a prestigious luxury consumer brand in Central London that is at the forefront of digital transformation. As an Ecommerce & Digital Director, you will thrive in a dynamic work culture that values innovation and collaboration, with ample opportunities for professional growth and development. The company offers significant investment in digital platforms and a commitment to creating a high-performance digital function, making it an exceptional employer for those seeking to make a meaningful impact in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce & Digital Director in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their digital strategy, recent projects, and challenges they face. This will help us tailor your responses and show them you’re genuinely interested in driving their digital growth.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your pitch. Focus on showcasing your commercial mindset and transformational leadership skills, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Ecommerce & Digital Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Ecommerce & Digital Director. Highlight your experience in digital trading and ecommerce growth, and don’t forget to showcase any transformational leadership you've provided in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific achievements that demonstrate your commercial mindset and ability to drive digital growth.
Showcase Your Data Skills:Since data is key in this role, make sure to highlight your experience with CRM, customer segmentation, and how you've used data to improve digital performance. We want to see your analytical side!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly!
How to prepare for a job interview at Cranberry Panda
✨Know Your Numbers
Make sure you’re familiar with key digital metrics like traffic, conversion rates, and customer lifetime value. Be ready to discuss how you've influenced these metrics in your previous roles, as this will show your commercial sharpness and operational accountability.
✨Showcase Your Transformation Experience
Prepare examples of how you've driven transformation in past roles, not just managed day-to-day operations. Highlight specific strategies you've implemented that led to significant growth or improvement in digital performance.
✨Understand the Customer Journey
Be ready to talk about how you’ve improved online merchandising and customer journeys. Discuss any tools or methodologies you’ve used to enhance the customer experience, as this aligns perfectly with the role’s focus on premium customer service.
✨Cross-Functional Collaboration
Demonstrate your ability to influence and work with cross-functional teams. Prepare anecdotes that showcase your collaborative approach and how you’ve successfully partnered with other departments to achieve common goals.
