At a Glance
- Tasks: Lead the UK growth strategy for a high-growth consumer brand and drive customer acquisition.
- Company: Join a well-funded international brand launching in the UK and Europe.
- Benefits: Competitive salary, performance bonus, hybrid work, and learning support.
- Other info: Collaborative environment with strong long-term growth potential.
- Why this job: Be a key player in scaling a dynamic business with significant ownership.
- Qualifications: Experience in growth marketing and managing substantial budgets.
The predicted salary is between 90000 - 120000 £ per year.
Cranberry Panda is partnering with a confidential, high-growth consumer brand to hire a Growth Director for its UK business. This is an opportunity to join a well-funded international company at a key stage of growth, taking ownership of customer acquisition strategy and helping scale the next phase of the business in the UK market. The role is ideal for a commercially minded growth leader who enjoys building scalable acquisition engines, testing new ideas quickly, and operating in a fast-moving environment with high levels of ownership and autonomy.
The Role
- Own the UK acquisition strategy across paid social, paid search, affiliates and digital growth channels, driving efficient customer growth and commercial performance.
- Work closely with cross-functional teams across ecommerce, analytics, creative and brand, while helping shape the future direction of growth marketing within the region.
- Combine strategic leadership with hands-on execution, balancing commercial planning, channel optimisation, experimentation and team leadership.
Key Responsibilities
- Own the UK performance marketing strategy across paid social, paid search, affiliate and emerging acquisition channels.
- Manage media budgets, forecasting, pacing and channel performance.
- Lead campaign strategy across platforms including Meta, Google, YouTube and TikTok.
- Build and manage a structured experimentation roadmap across creative, audiences, landing pages and offers.
- Partner with creative teams to improve testing velocity and campaign performance.
- Analyse marketing and commercial performance data to identify growth opportunities and optimise spend efficiency.
- Develop reporting frameworks, dashboards and performance insights for senior stakeholders.
- Identify and test new acquisition opportunities, partnerships and scalable growth channels.
- Collaborate closely with ecommerce, analytics, product and brand teams.
- Manage agency and external partner relationships where required.
- Support the development and growth of a high-performing marketing team.
- Contribute to a fast-paced, test-and-learn culture focused on continuous improvement.
About You
- Significant experience in growth, performance or acquisition marketing within high-growth ecommerce or consumer brands.
- Proven track record scaling customer acquisition for DTC or digitally led brands within the UK market.
- Experience operating at Director or senior leadership level within a scaling business environment.
- Experience managing sizeable marketing budgets and delivering against ambitious commercial growth targets.
- Strong hands-on expertise across Meta, Google Ads, YouTube, TikTok and broader paid acquisition channels.
- Deep understanding of performance marketing, attribution, incrementality testing and media efficiency.
- Strong commercial and analytical mindset, with confidence using analytics and attribution platforms such as GA4, Northbeam, Shopify Analytics, Polar or similar.
- Experience building structured experimentation frameworks across creative, audiences, landing pages and offers.
- Strong understanding of full-funnel growth strategy, including acquisition, conversion and retention.
- Experience leading, mentoring and developing high-performing marketing teams.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Comfortable operating autonomously within a lean, entrepreneurial business.
- Strong stakeholder management and communication skills, with the ability to influence cross-functional teams and senior leadership.
- Adaptable, proactive and commercially driven, with a strong bias towards action and problem solving.
Why Apply?
- Opportunity to play a key role in scaling a growing UK business.
- High level of ownership and influence.
- Backed by an established international organisation.
- Collaborative, commercially focused environment.
- Strong long-term growth potential for the successful candidate.
Package
- Competitive base salary
- Performance bonus
- Hybrid working model
- Pension contribution
- Learning & development support
- Additional employee benefits
Please apply directly via LinkedIn or contact Cranberry Panda for a confidential discussion.
Director of Growth in London employer: Cranberry Panda
Cranberry Panda offers an exceptional opportunity for the Growth Director role, providing a dynamic and collaborative work environment in the heart of London. With a strong focus on employee development and a culture that encourages innovation and autonomy, this high-growth consumer brand is committed to scaling its UK operations while offering competitive salaries, performance bonuses, and a hybrid working model. Join a well-funded international company at a pivotal stage of growth, where your contributions will directly impact the future of the business.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you further than a CV alone.
✨Tip Number 2
Prepare for interviews by researching the company and its growth strategies. Show them you’re not just interested in the role, but also in their mission and how you can contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially around customer acquisition and performance marketing. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s a great way to ensure your application gets seen by the right people and shows you’re serious about joining the team.
We think you need these skills to ace Director of Growth in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Growth Director. Highlight your experience in scaling customer acquisition and managing marketing budgets, as these are key for us. Use specific examples that showcase your hands-on expertise in performance marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for growth marketing and how you can contribute to our mission. Mention your experience with DTC brands and your strategic approach to customer acquisition – we want to see your personality come through!
Showcase Your Analytical Skills:Since data-driven decision-making is crucial for this role, make sure to highlight your analytical skills. Talk about the tools you've used, like GA4 or Shopify Analytics, and how you've leveraged data to optimise marketing strategies. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team at StudySmarter!
How to prepare for a job interview at Cranberry Panda
✨Know Your Numbers
As a Growth Director, you'll need to demonstrate your understanding of performance marketing metrics. Brush up on key figures like customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV). Be ready to discuss how you've used these metrics to drive growth in previous roles.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in developing and executing successful acquisition strategies. Think of specific examples where you balanced strategic planning with hands-on execution. Highlight any innovative campaigns you've led, especially those that involved testing new ideas quickly.
✨Foster Cross-Functional Collaboration
This role requires working closely with various teams. Be prepared to discuss how you've collaborated with creative, analytics, and ecommerce teams in the past. Share examples of how you’ve influenced cross-functional projects and driven results through teamwork.
✨Emphasise Your Leadership Skills
As you'll be building and managing a team from day one, it's crucial to showcase your leadership experience. Talk about how you've developed high-performing teams, mentored individuals, and fostered a culture of continuous improvement. Highlight your approach to balancing autonomy with guidance.
