At a Glance
- Tasks: Manage digital marketing strategies to drive customer acquisition and performance growth.
- Company: Dynamic DTC FMCG brand undergoing exciting transformation and growth.
- Benefits: Hybrid working, travel expenses covered, and opportunities for professional development.
- Other info: Collaborate with senior leadership and work across various digital channels.
- Why this job: Join a fast-paced environment and shape the future of a modern DTC brand.
- Qualifications: Experience in acquisition and performance marketing, ideally within DTC or FMCG.
The predicted salary is between 50000 - 65000 € per year.
I’m working on an Acquisition & Performance Marketing Manager role for a DTC FMCG business going through a major growth and transformation phase. This is a really exciting opportunity to join a brand that’s investing heavily into its DTC function, with clear growth targets, new leadership, and significant focus on scaling digital performance. The business already has an established customer base and strong brand heritage, but they’re now evolving the way they approach ecommerce, acquisition and customer growth — creating a much broader and more modern DTC proposition.
Why this role
- Business is investing heavily into DTC growth and digital transformation
- Opportunity to help shape acquisition strategy during a major scale‑up phase
- Broad exposure across paid social, search, partnerships and emerging channels
- Fast‑moving environment with strong commercial focus
- Chance to work closely with senior leadership and influence growth strategy
- Mix of challenger‑brand mentality with the backing of a larger established business
- Culture focused on testing, learning and moving quickly
What you’ll be doing
- Managing acquisition activity across paid social, search and digital performance channels
- Working closely with external agencies to improve campaign performance and efficiency
- Monitoring and optimising key metrics including ROAS, CAC and conversion
- Identifying opportunities to unlock incremental growth across new and existing channels
- Supporting campaign planning, messaging and creative direction
- Working cross‑functionally with CRM, ecommerce and product teams
- Using performance and customer data to identify trends and opportunities
- Supporting landing page and customer journey optimisation
- Helping drive a more joined‑up acquisition strategy across the wider DTC function
- Testing new channels, ideas and growth opportunities
What we’re looking for
- Strong experience across acquisition, performance or growth marketing
- Challenger brand or scale‑up background with a DTC focus (ideally FMCG or comparable)
- Good understanding of paid social and digital acquisition channels
- Experience managing agencies and driving performance outcomes
- Commercially minded and highly data‑driven
- Comfortable working in a fast‑paced, evolving environment
- Proactive mindset with strong problem‑solving skills
- Someone who enjoys testing, learning and improving performance
Nice to have
- Subscription or recurring revenue experience
- Experience across partnerships, influencers or affiliate channels
Logistics
- Hybrid working, 2 days per week onsite
- Travel between office locations will be required
- Travel expenses covered for the secondary office location
Digital Marketing Manager | DTC FMCG in London employer: Cranberry Panda
Join a dynamic DTC FMCG brand in London that is at the forefront of digital transformation and growth. With a culture that prioritises innovation, testing, and collaboration, you'll have the opportunity to shape acquisition strategies while working closely with senior leadership. Enjoy a hybrid work model, competitive benefits, and the chance to make a significant impact in a fast-paced environment that values your contributions and fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager | DTC FMCG in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in acquisition and performance marketing. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s DTC strategy and recent campaigns. Be ready to discuss how you can contribute to their growth and transformation phase with actionable ideas.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager | DTC FMCG in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in acquisition and performance marketing, especially in DTC FMCG. We want to see how your skills align with our growth and transformation goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to our exciting journey. Be sure to mention any relevant experience with paid social and search channels.
Showcase Your Data Skills:Since we’re all about being data-driven, don’t forget to highlight your experience with key metrics like ROAS and CAC. We love candidates who can use data to drive decisions and optimise campaigns!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Cranberry Panda
✨Know Your Numbers
Make sure you’re familiar with key metrics like ROAS, CAC, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive performance and growth. This shows you’re data-driven and understand the commercial side of digital marketing.
✨Showcase Your Challenger Mindset
This role is all about a challenger brand mentality, so come prepared with examples of how you've thrived in fast-paced environments. Share stories where you’ve tested new ideas or strategies that led to significant growth or improvement.
✨Collaborate Like a Pro
Since the role involves working cross-functionally, be ready to talk about your experience collaborating with different teams. Highlight any successful projects where you worked with CRM, ecommerce, or product teams to achieve common goals.
✨Stay Ahead of Trends
Research current trends in DTC and digital marketing before your interview. Bring insights on emerging channels or strategies that could benefit the company. This shows your proactive mindset and genuine interest in helping them scale their digital performance.
