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- Tasks: Lead acquisition strategies and optimise digital performance across various channels.
- Company: Dynamic DTC FMCG brand undergoing exciting growth and transformation.
- Benefits: Competitive salary, hybrid working, travel expenses covered, and a chance to influence strategy.
- Other info: Opportunity for career growth and collaboration with senior leadership.
- Why this job: Join a fast-paced environment and shape the future of a modern DTC brand.
- Qualifications: Experience in acquisition or performance marketing, ideally within a DTC or FMCG context.
The predicted salary is between 50000 - 60000 £ per year.
I’m working on an Acquisition & Performance Marketing Manager role for a DTC FMCG business going through a major growth and transformation phase. This is a really exciting opportunity to join a brand that’s investing heavily into its DTC function, with clear growth targets, new leadership, and significant focus on scaling digital performance.
The business already has an established customer base and strong brand heritage, but they’re now evolving the way they approach ecommerce, acquisition and customer growth — creating a much broader and more modern DTC proposition.
Why this role- Business is investing heavily into DTC growth and digital transformation
- Opportunity to help shape acquisition strategy during a major scale-up phase
- Broad exposure across paid social, search, partnerships and emerging channels
- Fast-moving environment with strong commercial focus
- Chance to work closely with senior leadership and influence growth strategy
- Mix of challenger-brand mentality with the backing of a larger established business
- Culture focused on testing, learning and moving quickly
- Managing acquisition activity across paid social, search and digital performance channels
- Working closely with external agencies to improve campaign performance and efficiency
- Monitoring and optimising key metrics including ROAS, CAC and conversion
- Identifying opportunities to unlock incremental growth across new and existing channels
- Supporting campaign planning, messaging and creative direction
- Working cross-functionally with CRM, ecommerce and product teams
- Using performance and customer data to identify trends and opportunities
- Supporting landing page and customer journey optimisation
- Helping drive a more joined-up acquisition strategy across the wider DTC function
- Testing new channels, ideas and growth opportunities
- Strong experience across acquisition, performance or growth marketing
- Challenger brand or scale-up background with a DTC focus (ideally FMCG or comparable)
- Good understanding of paid social and digital acquisition channels
- Experience managing agencies and driving performance outcomes
- Commercially minded and highly data-driven
- Comfortable working in a fast-paced, evolving environment
- Proactive mindset with strong problem-solving skills
- Someone who enjoys testing, learning and improving performance
- Subscription or recurring revenue experience
- Experience across partnerships, influencers or affiliate channels
- Hybrid working, 2 days per week onsite
- Travel between office locations will be required
- Travel expenses covered for the secondary office location
Acquisition & Performance Marketing Manager | DTC FMCG in London employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition & Performance Marketing Manager | DTC FMCG in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in acquisition and performance marketing. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s DTC strategy and recent campaigns. Bring ideas to the table on how you can contribute to their growth and transformation phase – it shows you're proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace Acquisition & Performance Marketing Manager | DTC FMCG in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Acquisition & Performance Marketing Manager. Highlight your experience in DTC and FMCG, and don’t forget to showcase your achievements in acquisition strategies and digital performance.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re excited about this role and how your background aligns with our goals. Be specific about your experience with paid social and search channels, and how you can contribute to our growth.
Showcase Your Data Skills: Since we’re all about being data-driven, make sure to highlight your experience with key metrics like ROAS and CAC. Share examples of how you’ve used data to drive performance and optimise campaigns in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Cranberry Panda
✨Know Your Numbers
Make sure you’re familiar with key metrics like ROAS, CAC, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive performance and growth. This shows you’re not just a creative thinker but also data-driven, which is crucial for this position.
✨Showcase Your Challenger Spirit
This role is all about working in a fast-paced, evolving environment. Prepare examples of how you've thrived in similar situations, especially in DTC or FMCG settings. Highlight your proactive mindset and problem-solving skills to demonstrate that you can adapt and innovate under pressure.
✨Collaborate Like a Pro
Since the role involves working cross-functionally, think of instances where you’ve successfully collaborated with teams like CRM, ecommerce, or product. Be ready to share how you’ve influenced strategy and outcomes through teamwork, as this will resonate well with their culture of collaboration.
✨Be Ready to Test and Learn
The company values a culture of testing and learning, so come prepared with ideas on new channels or strategies you’d like to explore. Discuss any past experiences where you’ve tested new approaches and what you learned from them. This will show your enthusiasm for continuous improvement and innovation.