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- Tasks: Support a key client pitch and optimise LinkedIn Ads campaigns for B2B lead generation.
- Company: Join a strategic consultancy in the SaaS/Tech space with a creative edge.
- Benefits: Flexible remote work, competitive hourly rates, and potential for a 3-month contract.
- Other info: Exciting opportunity to collaborate with creative teams and grow your skills.
- Why this job: Make an impact by shaping client strategies and running high-budget campaigns.
- Qualifications: Proven LinkedIn Ads experience, especially in B2B demand generation.
LinkedIn Ads Specialist (Freelance / Contract)
Initial short-term pitch support, with potential 3-month contract
Remote | B2B Lead Gen | SaaS / Tech
We are working with a strategic and creative consultancy that is preparing for a final-stage pitch with a new B2B client. They are looking for a freelance LinkedIn Ads Specialist who can initially support on a short-term basis for a couple of days, paid hourly, to help shape the final pitch and attend a key client meeting as the platform expert. If the project is secured, this is expected to turn into an initial 3-month contract, supporting the pilot campaign on a day rate basis.
The opportunity
- Advising on how LinkedIn paid campaigns should be structured
- Providing platform-level expertise for a final client pitch
- Helping sense-check audience strategy, targeting and campaign approach
- Supporting commercial assumptions including benchmarks, CPL / CAC thinking and campaign viability
- Joining a client Zoom session to confidently discuss LinkedIn Ads best practice
If the work is won, the contractor would then support delivery of a 3-month pilot, helping run and optimise LinkedIn campaigns with a media budget of around £10k per month.
What they need
- Strong, practical LinkedIn Ads experience, ideally within:
- B2B lead generation
- SaaS / tech
- Enterprise or high-value customer acquisition
- Campaigns with meaningful budgets and a performance mindset
You should be comfortable discussing:
- Audience strategy and ICP validation
- Campaign structure across prospecting and conversion activity
- LinkedIn performance benchmarks
- Testing strategy, optimisation and reporting
Contract structure
- Phase 1: Immediate short-term support
- Couple of days’ work initially
- Paid on an hourly rate
- Focused on supporting the final client pitch and strategy meeting
- 3-month initial contract
- Likely 2–3 days per week
- Paid on a day rate
- Supporting the pilot campaign if/when the client signs off the work
Ideal background
- Proven hands-on LinkedIn Ads experience
- Strong understanding of B2B demand generation
- Comfortable working with CPL ranges in the £50–£150+ bracket
- Able to work collaboratively with strategy and creative teams
- Confident in a client-facing setting
- Available at short notice for an immediate piece of work
Paid Media Specialist - LinkedIn Ads - B2B in Leicester employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist - LinkedIn Ads - B2B in Leicester
✨Tip Number 1
Get your LinkedIn profile in tip-top shape! Make sure it showcases your experience with LinkedIn Ads, especially in B2B lead generation. We want to see those keywords pop, so potential clients can easily find you.
✨Tip Number 2
Network like a pro! Reach out to connections in the SaaS and tech space, and let them know you're on the lookout for freelance gigs. We can help you connect with the right people through our platform.
✨Tip Number 3
Prepare for client meetings by brushing up on LinkedIn Ads best practices. We suggest creating a cheat sheet of key strategies and benchmarks to impress during those Zoom calls. Confidence is key!
✨Tip Number 4
Apply through our website! We make it super easy to find opportunities that match your skills. Plus, we’re always here to support you in landing that perfect freelance role.
We think you need these skills to ace Paid Media Specialist - LinkedIn Ads - B2B in Leicester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your LinkedIn Ads experience, especially in B2B lead generation. We want to see how your skills align with the specific needs of the role!
Showcase Your Expertise: Don’t just list your experience; give us examples of successful campaigns you've run. We love seeing numbers, so include any performance metrics that demonstrate your impact in previous roles.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon unless it’s relevant to LinkedIn Ads. Make it easy for us to see why you’re a great fit!
Apply Through Our Website: We encourage you to submit your application through our website. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Cranberry Panda
✨Know Your LinkedIn Ads Inside Out
Make sure you brush up on all things LinkedIn Ads before the interview. Be ready to discuss campaign structures, audience targeting, and performance benchmarks. The more confident you are in your knowledge, the better you'll impress them!
✨Showcase Your B2B Experience
Highlight your previous work with B2B lead generation and SaaS/tech campaigns. Prepare specific examples of how you've successfully managed budgets and optimised campaigns. This will demonstrate that you understand their needs and can hit the ground running.
✨Prepare for Client-Facing Scenarios
Since this role involves client meetings, practice discussing LinkedIn Ads best practices in a clear and engaging way. Think about how you would explain complex concepts to someone who might not be as familiar with the platform.
✨Be Ready to Discuss Strategy
Expect questions about audience strategy and campaign viability. Have a few ideas in mind about how you would approach these topics, including any testing strategies or optimisation techniques you've used in the past. This shows you're proactive and strategic!