Are you a commercially-minded ecommerce leader who thrives on owning the numbers, challenging assumptions, and driving sustainable growth?
We're partnering with a fast-growing consumer products business with a portfolio of established direct-to-consumer brands sold via their own ecommerce sites, Amazon, and major UK retail partners. With ambitious international expansion plans and a growing focus on subscriptions and customer retention, they're looking for a Head of Growth to take ownership of ecommerce performance across the business.
This is a strategic leadership role rather than a hands-on media buying position. Paid media is managed by specialist agency partners, you'll define the commercial targets, challenge performance, and ensure every pound invested delivers profitable growth.
As Head of Growth, you'll own the ecommerce P&L and be responsible for driving profitable revenue growth across multiple consumer brands. Working closely with the Founder initially, you'll quickly transition into a highly autonomous leadership role with genuine ownership of strategy, performance, and commercial outcomes.
Responsibilities:
- Own the ecommerce P&L
- Define customer acquisition and profitability targets
- Lead and challenge external agency partners
- Identify new growth opportunities
- Improve customer lifecycle and post-purchase journeys
- Produce clear weekly and monthly commercial reporting
- Take increasing ownership of strategic decision-making
Requirements:
You'll already have experience leading growth for an ecommerce or DTC business and be comfortable making commercial decisions backed by data...
- Understanding of CAC & customer lifetime value
- Experience managing paid media agencies
- Solid understanding of Meta, Google and TikTok advertising
- A track record of driving growth beyond paid media
- Strong commercial acumen & confidence working with founders
Experience with subscription-based products, repeat-purchase consumer brands or international market launches would be advantageous but isn't essential.
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Head of Growth employer: Cranberry Panda
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