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- Tasks: Lead global digital marketing strategies and oversee a talented in-house team.
- Company: Join a global brand in the building materials and design space.
- Benefits: Competitive salary, hybrid working, and a chance to make a real impact.
- Why this job: Shape the future of digital marketing while leading exciting projects.
- Qualifications: 8+ years in digital marketing with leadership experience required.
- Other info: Great opportunity for career growth in a dynamic environment.
The predicted salary is between 60000 - 75000 £ per year.
A global brand in the building materials and design space is seeking an experienced Head of Digital Marketing to join on a 12-month fixed-term contract. This is a maternity cover that plays a critical role in overseeing the redesign of the company website, supporting a newly hired team, and leading the overall digital marketing function.
What You'll Do
- Lead the digital marketing function globally, overseeing strategy execution across SEO, paid media, social, email and web.
- Manage and mentor an in‑house team comprising a Performance Marketing Manager and a Social Media Specialist.
- Own and deliver a complete website overhaul, from internal stakeholder buy‑in and budgeting to defining user journeys and collaborating with agencies across UX, content, CRO and design.
- Guide SEO strategy in partnership with an agency, ensuring technical health, keyword visibility and content optimisation with input from R&D and product teams.
- Support paid media strategy, reviewing performance marketing campaigns and global KPIs across search, social and display.
- Oversee social media direction, with a focus on Instagram, LinkedIn and Facebook, ensuring the brand is consistent, creative and premium.
- Coordinate email marketing efforts with an agency, evolving the strategy to serve a more global audience and align with CRM and lead‑gen goals.
- Support occasional visual content creation, including CGIs and brand assets, ensuring all content reflects a high‑end, sustainable positioning.
What We’re Looking For
- 8+ years of experience in digital marketing, including 5+ years in a leadership role.
- Strong track record of managing global digital strategies and teams.
- Experience leading website projects from concept through to launch.
- Strategic thinker with hands‑on capability, comfortable pitching ideas and managing stakeholders at all levels.
- Confident working with agencies across SEO, email, creative and development.
- Knowledge of customer journey mapping, CRO and digital experience best practices.
- Familiarity with content and portal platforms is beneficial.
- A background in B2B or product‑based industries is desirable, but not essential.
Contact Michael Riddick at michael@cranberrypanda.co.uk. Equal Opportunities Employer – we encourage applications from all backgrounds.
Head of Digital Marketing (12-Month FTC) employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing (12-Month FTC)
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who might know someone at the company. A personal introduction can make all the difference in getting your foot in the door.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio or case studies that highlight your past successes in digital marketing. When you get the chance to chat with hiring managers, share specific examples of how you've led successful campaigns or website overhauls.
✨Tip Number 3
Be ready for the interview! Research the company’s current digital presence and come prepared with ideas on how you could enhance their strategy. This shows initiative and that you're already thinking about how to contribute.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the extra step to apply directly. It not only streamlines the process but also shows your genuine interest in the role.
We think you need these skills to ace Head of Digital Marketing (12-Month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Head of Digital Marketing role. Highlight your leadership experience and any successful digital strategies you've implemented. We want to see how you can lead our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in digital marketing and how they relate to what we’re looking for.
Showcase Your Digital Savvy: In your application, don’t forget to mention your experience with SEO, paid media, and social strategies. We’re keen to know how you’ve managed these areas in the past and what innovative ideas you could bring to our global brand.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and tech-savvy!
How to prepare for a job interview at Cranberry Panda
✨Know Your Digital Marketing Inside Out
Make sure you brush up on all aspects of digital marketing, especially SEO, paid media, and social strategies. Be ready to discuss your past experiences and how they relate to the role, particularly any global strategies you've implemented.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've successfully led and mentored others. Highlight your approach to team dynamics and how you foster collaboration, especially in a hybrid work environment.
✨Prepare for Website Overhaul Discussions
Given the focus on a complete website redesign, think about your previous experiences with similar projects. Be ready to discuss your process for stakeholder buy-in, budgeting, and collaborating with agencies on UX and content.
✨Demonstrate Strategic Thinking
This role requires a strategic mindset, so come equipped with ideas on how to enhance the company's digital presence. Prepare to pitch your thoughts on customer journey mapping and how you would approach CRO to improve user experience.