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- Tasks: Lead digital growth strategy and own performance marketing for a thriving health brand.
- Company: Fast-growing, founder-led health and wellness brand with exciting growth plans.
- Benefits: Ownership from day one, bonus potential, and opportunity to build your own team.
- Why this job: Make a real impact in a purpose-driven business with strong momentum.
- Qualifications: Experience in DTC ecommerce, particularly in subscription-led health or wellness sectors.
- Other info: Hands-on role with a dynamic culture and focus on international growth.
The predicted salary is between 70000 - 90000 £ per year.
I’m looking for a Head of Digital to join a fast-growing, founder-led health and wellness brand that’s built a profitable DTC business and is now gearing up for its next phase of growth. This is a hands-on role with ownership. You’ll take the lead across digital growth, with responsibility for acquisition, retention, CRO and the wider Shopify ecosystem, helping take the business into double-digit growth and beyond.
They already have strong foundations in place, but this is not a role where you inherit a big team. They need someone who is happy being on the tools, setting direction, improving performance and building the function properly over time.
Why this role- Profitable, founder-led DTC brand with strong momentum and exciting growth plans
- Purpose-led business with a clear mission and science-backed product offering
- Subscription-led ecommerce business with strong repeat customer behaviour
- Major opportunity to shape and scale the digital function from a solid base
- Clear focus on international growth, particularly the US market
- Hands-on, entrepreneurial culture with very little red tape
- You’ll have real ownership and visibility from day one
- Genuine opportunity to build a team as the business scales - but first, you need to lead from the front
- Bonus and equity potential for the right person
- Owning the full digital growth strategy across acquisition, retention, CRO and ecommerce
- Leading performance marketing strategy across Meta, Google, YouTube and emerging channels through agency partners
- Scaling subscription growth, with a focus on customer acquisition, retention and lifetime value
- Managing and improving CRM and lifecycle marketing, including flows, campaigns, segmentation and churn reduction
- Driving CRO across the funnel: landing pages, product pages, checkout and subscription journeys
- Owning the Shopify ecosystem: tools, integrations, tracking and performance
- Ensuring clean attribution and reporting across GA4, Shopify and paid platforms
- Managing agencies and holding them accountable for performance
- Turning insight, product credibility and brand story into compelling digital messaging
- Building the digital function over time, but initially being the senior hands-on operator who makes things happen
- Strong DTC ecommerce background, ideally in health, wellness, supplements or a similar consumer product space
- Proven experience in a subscription-led business - this is important
- Hands-on expertise across performance marketing, CRO, lifecycle and analytics
- Deep understanding of Shopify and the ecommerce tech stack
- Strong US market experience - this is essential
- Comfortable owning strategy while also staying close to execution
- Confident managing agencies and improving performance
- Commercially sharp, with a strong grasp of CAC, LTV, payback and cohort analysis
- Scrappy, proactive and delivery-focused
- Someone who wants to build, not just manage
If you like ownership, pace and the chance to build and scale a digital function in a profitable DTC brand, this is a seriously strong opportunity.
Head of Digital | Health & Wellness employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital | Health & Wellness
✨Tip Number 1
Get your networking game on! Reach out to people in the health and wellness space, especially those who are already in digital roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your expertise in digital growth, particularly in DTC ecommerce. This will not only demonstrate your hands-on experience but also give you something tangible to discuss in interviews.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like ours at StudySmarter, and express your interest in potential opportunities. You never know what might come up!
✨Tip Number 4
Prepare for interviews by diving deep into the company’s digital presence. Understand their current strategies and think of ways you could enhance their performance. This shows initiative and that you’re ready to hit the ground running!
We think you need these skills to ace Head of Digital | Health & Wellness
Some tips for your application 🫡
Show Your Passion for Health & Wellness: When you're writing your application, let your enthusiasm for health and wellness shine through. We want to see that you genuinely care about the industry and how your skills can contribute to our mission.
Be Specific About Your Experience: Make sure to highlight your hands-on experience in DTC ecommerce, especially in subscription-led businesses. We’re looking for concrete examples of how you've driven growth and improved performance in previous roles.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of this role. Mention your familiarity with Shopify and your success in managing performance marketing strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands quickly. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Cranberry Panda
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital growth strategies, especially in the DTC space. Be ready to discuss specific tactics you've used in acquisition, retention, and CRO. This role is hands-on, so showing that you can get into the nitty-gritty will impress them.
✨Showcase Your Hands-On Experience
Since this position requires a senior operator who can lead from the front, prepare examples of when you've rolled up your sleeves and made things happen. Talk about how you've improved performance metrics or built functions from scratch in previous roles.
✨Understand the Brand's Mission
Familiarise yourself with the company's purpose-led approach and their science-backed products. Being able to articulate how your values align with theirs will demonstrate your genuine interest in the brand and its growth.
✨Prepare for Agency Management Questions
Expect questions about your experience managing agencies and holding them accountable for performance. Have specific examples ready that highlight your ability to drive results through collaboration and effective communication.