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- Tasks: Lead and optimise DTC ecommerce strategies for a growing homewares brand.
- Company: Established homewares group transitioning to direct-to-consumer sales.
- Benefits: Competitive salary, flexible working, and opportunities for travel.
- Why this job: Shape the future of ecommerce in a dynamic, impactful role.
- Qualifications: Strong DTC ecommerce experience and proficiency in analytics tools.
- Other info: Join a lean team with clear accountability and growth potential.
The predicted salary is between 60000 - 80000 £ per year.
I’m looking for a Senior Ecommerce Manager to join a well-established homewares group that’s now building out its DTC offering across a growing portfolio of brands. This is a hands-on role with clear ownership. You’ll be responsible for how the sites are structured, merchandised, tracked and improved, working with ecommerce assistants and external agencies to get things delivered.
Why this role
- Established, profitable group who are traditionally B2B and now investing in DTC (at scale and pace!)
- DTC is still being built, so there’s huge scope to shape how things work and grow with the business.
- Lean, commercial culture with trust and ownership.
- Clear accountability — you can see the impact of what you do.
- Mix of established sites and new launches – you will own 3-4 of their newer sites, meaning you’ll have large impact from day one.
- Flexible working, with occasional travel when being on-site makes sense (their brand offices are based across the UK).
What you’ll be doing
- Owning product data across sites: structure, consistency, imagery/content standards and launches.
- Managing onsite merchandising: PLPs, categories, landing pages, navigation and discovery.
- Leading UX and CRO: improvement roadmap, testing and optimisation.
- Owning the development roadmap with third-party partners: briefs, priorities, QA and releases.
- Improving platform setup: tools, plugins and integrations.
- Owning measurement and analytics: tagging, GA4 setup, reporting and insight.
- Working with agencies on technical SEO: site health, speed and structure.
- Managing a small team of ecommerce assistants supporting delivery.
What we’re looking for
- Strong DTC ecommerce experience, ideally across multiple sites or brands (ideally in homeware).
- A proven track record in delivering substantial ecommerce growth.
- Comfortable owning product data, merchandising, CRO and analytics.
- Hands-on with GA4 and tag management.
- Confident managing external developers and agencies.
- Organised, delivery-focused and commercially minded.
- Experience with Shopify and/or Magento.
If you like ownership, responsibility and enjoy scaling ecommerce brands, this is a solid opportunity. Please note, you must be UK based with full RTW to apply for this role.
Senior Ecommerce Manager | DTC Home/Retail in England employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Ecommerce Manager | DTC Home/Retail in England
✨Tip Number 1
Network like a pro! Reach out to your connections in the ecommerce space, especially those who have experience with DTC brands. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in ecommerce management. Use metrics and case studies to demonstrate how you've driven growth and improved user experience.
✨Tip Number 3
Prepare for interviews by researching the company’s current DTC strategy. Be ready to discuss how you can contribute to their growth and what innovative ideas you have for their ecommerce sites.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Senior Ecommerce Manager | DTC Home/Retail in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Ecommerce Manager. Highlight your DTC experience, especially in homeware, and showcase any substantial growth you've delivered in previous roles.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this hands-on role. Share specific examples of how you've owned product data, merchandising, and analytics in past positions.
Showcase Your Technical Skills: Since this role involves working with GA4, Shopify, and Magento, make sure to mention your hands-on experience with these tools. We want to see that you’re comfortable managing external developers and agencies too!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Cranberry Panda
✨Know Your Ecommerce Stuff
Make sure you brush up on your DTC ecommerce knowledge, especially in homeware. Be ready to discuss specific strategies you've used to drive growth and how you've managed product data and merchandising across multiple sites.
✨Showcase Your Hands-On Experience
This role is all about ownership, so come prepared with examples of how you've taken charge in previous positions. Talk about your experience with GA4, tag management, and how you've improved UX and CRO in past projects.
✨Be Ready to Discuss Team Management
Since you'll be managing a small team, think about your leadership style and how you've supported your team in the past. Share examples of how you've collaborated with external agencies and developers to achieve results.
✨Demonstrate Your Organisational Skills
The company values delivery-focused individuals, so highlight your organisational skills. Prepare to discuss how you prioritise tasks, manage development roadmaps, and ensure that projects are delivered on time and to a high standard.