At a Glance
- Tasks: Lead digital growth strategy and enhance customer experience across ecommerce and marketplace channels.
- Company: Join a prestigious premium consumer brand undergoing exciting digital transformation.
- Benefits: Opportunity to shape future strategies and work in a high-visibility role.
- Other info: Dynamic environment with significant executive support for change and career advancement.
- Why this job: Be at the forefront of digital innovation and make a real impact on a heritage brand.
- Qualifications: Proven experience in digital trading and ecommerce growth with strong commercial acumen.
The predicted salary is between 80000 - 100000 £ per year.
We are partnering with a highly respected premium consumer brand undergoing significant digital and commercial transformation to appoint a newly created Digital Director. This is a rare opportunity to join a heritage-led business at a genuine inflection point. Significant investment has already been made across digital platforms, ecommerce infrastructure and customer experience. The next phase is focused on commercial acceleration, CRM maturity, customer growth and building a high-performance digital function capable of scaling internationally.
The business operates across multiple digital propositions including ecommerce, membership, marketplace and premium customer services. The role will lead digital growth strategy across acquisition, CRM, trading, customer lifecycle, online experience and conversion optimisation. The successful candidate will be expected to bring commercial sharpness, operational accountability and transformational leadership to a business looking to evolve from a traditional trading model into a more sophisticated customer and platform-led organisation.
Key Responsibilities- Lead digital trading performance across ecommerce and marketplace channels
- Own core digital commercial metrics including traffic, conversion, AOV, retention and customer lifetime value
- Build and evolve a modern CRM and lifecycle marketing capability
- Drive acquisition strategy across SEO, paid media, content and digital growth channels
- Improve conversion, online merchandising and customer journey performance
- Develop a more commercially accountable digital operating culture
- Partner closely with commercial, buying, product, data and leadership teams
- Build and shape the future digital organisational structure
- Deliver a more personalised premium customer experience across multiple customer tiers
- Proven experience leading digital trading and ecommerce growth within a consumer-facing business
- Strong commercial trading mindset with clear accountability for revenue performance
- Experience driving transformation, not simply managing BAU ecommerce operations
- Ability to influence cross-functional stakeholders and challenge constructively
- Strong understanding of CRM, lifecycle marketing and customer segmentation
- Experience improving digital performance through data, merchandising and optimisation
- Comfortable operating within complex, evolving organisations
- Gravitas, pace and credibility to lead change
- Experience building or restructuring digital teams highly advantageous
- Marketplace businesses
- Digitally mature retail
- Subscription or membership-led businesses
- Platform-led commerce environments
Luxury sector experience is not essential. Commercial digital leadership capability is.
The Opportunity- Newly created leadership role
- Significant executive sponsorship for change
- Major opportunity to shape future digital strategy and operating model
- High visibility role with strong growth ambitions
- Complex, intellectually interesting customer ecosystem
Ecommerce & Digital Director employer: Cranberry Panda
Join a prestigious luxury consumer brand in Central London that is at the forefront of digital transformation, offering an exceptional work culture that values innovation and collaboration. With significant investment in digital platforms and a commitment to employee growth, this role as Ecommerce & Digital Director provides a unique opportunity to lead impactful change while enjoying a supportive environment that fosters professional development and personal achievement.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce & Digital Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their digital strategy and be ready to discuss how your experience aligns with their goals. We want you to shine and show them you’re the perfect fit!
✨Tip Number 3
Showcase your achievements! Bring along data and examples of how you’ve driven digital growth in previous roles. We love seeing numbers that back up your claims – it shows you mean business!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate candidates who are ready to make an impact in the digital space.
We think you need these skills to ace Ecommerce & Digital Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Ecommerce & Digital Director. Highlight your experience in digital trading and ecommerce growth, and don’t forget to showcase any transformational leadership you've provided in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific achievements that demonstrate your commercial mindset and ability to drive digital transformation.
Showcase Your Data Skills:Since the role involves improving digital performance through data, make sure to include examples of how you've used data to drive decisions in past positions. We love seeing numbers that back up your success!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Cranberry Panda
✨Know Your Numbers
Make sure you’re familiar with key digital metrics like traffic, conversion rates, and customer lifetime value. Being able to discuss these figures confidently will show that you understand the commercial side of ecommerce and can drive performance.
✨Showcase Your Transformation Experience
Prepare examples of how you've led digital transformations in previous roles. Highlight specific strategies you implemented and the results achieved. This will demonstrate your capability to evolve a business from traditional models to more sophisticated, customer-led approaches.
✨Understand the Customer Journey
Be ready to discuss how you would improve the online customer experience. Think about the entire lifecycle from acquisition to retention, and be prepared to share ideas on enhancing CRM and personalisation strategies.
✨Cross-Functional Collaboration
Emphasise your ability to work with various teams, such as commercial, product, and data. Prepare to give examples of how you’ve influenced stakeholders and driven change through collaboration, as this role requires strong cross-functional leadership.
