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- Tasks: Lead the D2C growth strategy and drive revenue performance across multiple channels.
- Company: Exciting DTC FMCG brand in a clear growth phase with strong investment.
- Benefits: Competitive salary, hybrid work model, and travel expenses covered.
- Other info: Collaborative culture with opportunities for career advancement and visibility across teams.
- Why this job: Shape the future of a growing brand and make a real impact on its success.
- Qualifications: Strong D2C/eCommerce experience and a proactive mindset in a fast-paced environment.
The predicted salary is between 70000 - 80000 £ per year.
Growth Lead role for a D2C business that’s in a clear growth phase, with defined revenue targets and investment behind it. This is a very exciting role! This role sits across the full consumer-facing side of the business. It’s not a pure performance role - you’ll be responsible for how all growth levers come together to drive revenue, with a clear focus on scaling a £10m+ DTC function.
Why this role
- Clear growth targets with a roadmap to scale D2C revenues beyond £10m
- Business is actively investing to unlock that growth
- Broad role covering acquisition, retention, trading and proposition
- Opportunity to shape how the D2C function evolves
- Mix of pace and structure - not a startup, but not a corporate – you get the best of both
- Collaborative environment with visibility across multiple teams
What you’ll be doing
- Owning the D2C growth strategy across acquisition, retention and on-site performance
- Driving revenue performance against clear commercial targets
- Leading performance, CRM and customer service teams to deliver against revenue targets
- Identifying opportunities to improve performance and unlock incremental growth
- Building out additional growth levers, including partnerships and proposition
- Ensuring channels are working together effectively, not in silos
- Monitoring performance and taking action to stay on track commercially
- Supporting improvements to customer journey, conversion and subscription experience
- Managing key metrics such as CAC, LTV, ROAS and overall revenue performance
What we’re looking for
- Strong D2C / eCommerce experience, ideally in a business scaling towards or beyond £10m revenue
- Challenger brand or scale-up background
- Good understanding across acquisition, retention and trading
- Commercially focused, comfortable owning performance and revenue targets
- Experience working across multiple teams or functions
- Able to take a broad view and prioritise where to focus
- Proactive and comfortable working in a fast-moving environment
Nice to have:
- Subscription experience
- Logistics
- London-based (2 days per week in the office)
- Some travel to a second office in East Anglia
Some travel will be needed, and the expenses to the second office will be covered.
Ecommerce & Digital Lead | DTC Brand in City of London employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce & Digital Lead | DTC Brand in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its growth strategy. Be ready to discuss how your experience aligns with their goals, especially around D2C and eCommerce. Show them you’re not just another candidate!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a quick thank-you email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities, and applying directly can sometimes give you a leg up. Plus, it’s super easy to keep track of your applications that way.
We think you need these skills to ace Ecommerce & Digital Lead | DTC Brand in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your D2C and eCommerce experience, especially any achievements that showcase your ability to drive revenue and growth. We want to see how you can contribute to our exciting journey!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this Growth Lead role. Share your passion for scaling businesses and how your background aligns with our goals at StudySmarter.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics like CAC, LTV, and ROAS to demonstrate your impact. We love numbers that tell a story about your success in driving growth!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, we’re excited to see what you bring to the table!
How to prepare for a job interview at Cranberry Panda
✨Know Your Numbers
Make sure you’re familiar with key metrics like CAC, LTV, and ROAS. Be ready to discuss how you've used these metrics in previous roles to drive growth. This shows you understand the commercial side of D2C and can hit those revenue targets.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to developing a D2C growth strategy. Think about specific examples where you’ve successfully driven acquisition and retention. This will demonstrate your ability to own the growth strategy and lead teams effectively.
✨Collaborative Mindset
Since this role involves working across multiple teams, be ready to share examples of how you’ve collaborated in the past. Highlight any experiences where you’ve broken down silos to achieve common goals, as this is crucial for driving performance.
✨Adaptability is Key
This role is in a fast-moving environment, so be prepared to discuss how you handle change and prioritise tasks. Share instances where you’ve adapted your strategies on the fly to meet evolving business needs or market conditions.