At a Glance
- Tasks: Lead customer acquisition strategies and optimise marketing funnels for growth.
- Company: Join a dynamic growth consultancy focused on innovative marketing solutions.
- Benefits: Enjoy remote work flexibility and a collaborative team environment.
- Why this job: Be part of a creative team driving impactful marketing strategies in a fast-paced setting.
- Qualifications: Must have B2B paid media lead generation experience and a strong grasp of direct-response marketing.
- Other info: Opportunity to explore new marketing channels and automate workflows for efficiency.
The predicted salary is between 60000 - 85000 £ per year.
We are looking for an experienced Growth Marketing Lead to drive the development and optimisation of customer acquisition strategy. You will take ownership of a performance-driven marketing funnel, expanding across new channels and creating a highly efficient acquisition system to support the rapid growth of our business.
In this role, you’ll work with a talented team of media specialists, engineers, and product experts, in an environment that fosters innovation and rewards creative problem-solving. You are adept at crafting and scaling marketing funnels that convert cold traffic into qualified leads while maintaining strong control over economics and scalability. You have hands-on experience in paid customer acquisition for high-ticket services or digital products. You excel in quickly launching and scaling campaigns on digital platforms, ensuring sustained lead generation and growth.
Your experience is rooted in direct-response marketing, and you have a deep understanding of successful campaigns. You use your knowledge of media buying and growth tactics, combined with content-driven strategies, to create high-performing marketing funnels. You’ll be responsible for building the growth infrastructure that propels ambitious growth goals, balancing immediate lead acquisition with long-term brand-building initiatives.
- Client Acquisition & Alignment: Work closely with the sales and delivery teams to refine the lead-to-client process, ensuring we attract brands that are the right fit for our services and are poised for fast, profitable scaling.
- Diversification of Marketing Channels: Extend beyond traditional advertising channels and explore new avenues for customer acquisition. You will be in charge of strategising media spends, adjusting budgets, and testing new channels to drive sustainable growth.
- Brand Positioning & Content Strategy: Lead the creation and execution of a content marketing system that builds brand awareness, creates engagement at the top of the funnel, and fosters long-term demand. You will develop scalable content strategies that position us as leaders in our space.
- Optimisation & Workflow Automation: Collaborate with cross-functional teams to automate processes, streamline workflows, and build scalable systems that support long-term growth, increasing the efficiency of the customer acquisition process.
Charity Marketing Lead employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Charity Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in B2B paid media lead generation. Understanding what works in the current market will help you speak confidently about your strategies and ideas during interviews.
✨Tip Number 2
Network with professionals in the growth marketing space, especially those who have experience in charity or high-ticket services. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've launched that demonstrate your ability to convert cold traffic into qualified leads. Be ready to share metrics and outcomes that highlight your success in scaling marketing funnels.
✨Tip Number 4
Showcase your understanding of content-driven strategies by developing a mini content plan relevant to StudySmarter. This will not only demonstrate your skills but also your enthusiasm for the role and the company.
We think you need these skills to ace Charity Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B paid media lead generation and growth marketing. Use specific metrics to demonstrate your success in previous roles, such as conversion rates or campaign ROI.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about the role of Charity Marketing Lead. Discuss your hands-on experience with customer acquisition strategies and how you can contribute to the company's growth goals.
Showcase Your Campaign Successes: Provide examples of successful marketing funnels you've created in the past. Detail the strategies you used, the challenges you faced, and the results achieved to illustrate your expertise in direct-response marketing.
Highlight Collaboration Skills: Emphasise your ability to work with cross-functional teams. Mention any experience you have in collaborating with sales and delivery teams to refine processes and improve client acquisition, as this is crucial for the role.
How to prepare for a job interview at Cranberry Panda
✨Showcase Your B2B Paid Media Experience
Make sure to highlight your experience in B2B paid media lead generation during the interview. Prepare specific examples of campaigns you've managed, focusing on how you optimised them for better performance and conversion rates.
✨Demonstrate Your Understanding of Marketing Funnels
Be ready to discuss your approach to crafting and scaling marketing funnels. Explain how you've successfully converted cold traffic into qualified leads, and share metrics that showcase your achievements in this area.
✨Discuss Collaboration with Sales Teams
Since this role involves working closely with sales and delivery teams, prepare to talk about how you've refined lead-to-client processes in previous roles. Share examples of how your collaboration led to improved client acquisition and retention.
✨Emphasise Innovation and Adaptability
The company values innovation, so be prepared to discuss how you've explored new marketing channels and adjusted strategies based on performance data. Share instances where you've successfully tested new approaches to drive sustainable growth.