At a Glance
- Tasks: Support a B2B client pitch and optimise LinkedIn Ads campaigns.
- Company: Join a strategic consultancy in the SaaS/Tech space.
- Benefits: Flexible remote work, competitive hourly pay, and potential for a 3-month contract.
- Other info: Immediate start with opportunities for growth and collaboration.
- Why this job: Make an impact on exciting projects and showcase your LinkedIn Ads expertise.
- Qualifications: Hands-on LinkedIn Ads experience and strong B2B lead generation skills.
LinkedIn Ads Specialist (Freelance / Contract)
Initial short-term pitch support, with potential 3-month contract
Remote | B2B Lead Gen | SaaS / Tech
We are working with a strategic and creative consultancy that is preparing for a final-stage pitch with a new B2B client. They are looking for a freelance LinkedIn Ads Specialist who can initially support on a short-term basis for a couple of days, paid hourly, to help shape the final pitch and attend a key client meeting as the platform expert. If the project is secured, this is expected to turn into an initial 3-month contract, supporting the pilot campaign on a day rate basis.
The opportunity
- Advising on how LinkedIn paid campaigns should be structured
- Providing platform-level expertise for a final client pitch
- Helping sense-check audience strategy, targeting and campaign approach
- Supporting commercial assumptions including benchmarks, CPL / CAC thinking and campaign viability
- Joining a client Zoom session to confidently discuss LinkedIn Ads best practice
If the work is won, the contractor would then support delivery of a 3-month pilot, helping run and optimise LinkedIn campaigns with a media budget of around £10k per month.
What they need
- Strong, practical LinkedIn Ads experience, ideally within:
- B2B lead generation
- SaaS / tech
- Enterprise or high-value customer acquisition
- Campaigns with meaningful budgets and a performance mindset
You should be comfortable discussing:
- Audience strategy and ICP validation
- Campaign structure across prospecting and conversion activity
- LinkedIn performance benchmarks
- Testing strategy, optimisation and reporting
Contract structure
- Phase 1: Immediate short-term support
- Couple of days’ work initially
- Paid on an hourly rate
- Focused on supporting the final client pitch and strategy meeting
- Phase 2: Potential project delivery contract
- 3-month initial contract
- Likely 2–3 days per week
- Paid on a day rate
- Supporting the pilot campaign if/when the client signs off the work
Ideal background
- Proven hands-on LinkedIn Ads experience
- Strong understanding of B2B demand generation
- Comfortable working with CPL ranges in the £50–£150+ bracket
- Able to work collaboratively with strategy and creative teams
- Confident in a client-facing setting
- Available at short notice for an immediate piece of work
Paid Media Specialist - LinkedIn Ads - B2B in Brighton employer: Cranberry Panda
Join a dynamic and innovative consultancy that values creativity and strategic thinking, offering you the chance to work remotely on impactful B2B projects. With a focus on employee growth and collaboration, this role provides an excellent opportunity to enhance your LinkedIn Ads expertise while contributing to high-stakes client pitches. Enjoy the flexibility of freelance work with the potential for a longer-term contract, all within a supportive and engaging work culture that prioritises meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist - LinkedIn Ads - B2B in Brighton
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the lookout for freelance gigs. A personal touch can go a long way in landing that perfect role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your past LinkedIn Ads successes. This will help you stand out as the go-to expert when pitching for roles.
✨Tip Number 3
Be proactive! Don’t wait for job postings to come to you. Reach out directly to companies you admire and express your interest in helping them with their LinkedIn campaigns.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for talented folks like you. Plus, it’s a great way to get noticed by hiring managers who are looking for someone just like you.
We think you need these skills to ace Paid Media Specialist - LinkedIn Ads - B2B in Brighton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your LinkedIn Ads experience, especially in B2B lead generation. We want to see how your skills align with the specific needs of the role!
Showcase Your Expertise:Don’t just list your experience; share specific examples of successful LinkedIn campaigns you've managed. We love seeing numbers and results that demonstrate your impact!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make it easy for us to see why you’re the perfect fit for this freelance gig.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It helps us keep everything organised and ensures your application gets into the right hands quickly!
How to prepare for a job interview at Cranberry Panda
✨Know Your LinkedIn Ads Inside Out
Make sure you brush up on all things LinkedIn Ads before the interview. Be ready to discuss campaign structures, audience targeting, and performance benchmarks. The more confident you are in your knowledge, the better you'll impress them!
✨Showcase Your B2B Experience
Prepare examples from your past work that highlight your success in B2B lead generation, especially within SaaS or tech. Use specific metrics to demonstrate how your campaigns have driven results, as this will resonate well with their needs.
✨Be Ready for Client-Facing Scenarios
Since this role involves client interaction, practice how you would explain complex LinkedIn Ads concepts in a simple way. Think about how you can convey your expertise while being approachable and engaging during the Zoom session.
✨Prepare Questions About Their Goals
Have a few insightful questions ready about their expectations for the pilot campaign and how they define success. This shows that you're not just interested in the role but also invested in their objectives and willing to contribute to their strategy.
