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- Tasks: Lead customer acquisition strategies and optimise marketing funnels for growth.
- Company: Join a dynamic growth consultancy focused on innovative marketing solutions.
- Benefits: Enjoy remote work flexibility and a collaborative team environment.
- Why this job: Be part of a creative team driving impactful marketing strategies in a fast-paced setting.
- Qualifications: Experience in B2B paid media lead generation and direct-response marketing is essential.
- Other info: Opportunity to explore new marketing channels and automate workflows for efficiency.
The predicted salary is between 60000 - 85000 £ per year.
We are looking for an experienced Growth Marketing Lead to drive the development and optimisation of customer acquisition strategy. You will take ownership of a performance-driven marketing funnel, expanding across new channels and creating a highly efficient acquisition system to support the rapid growth of our business.
In this role, you’ll work with a talented team of media specialists, engineers, and product experts, in an environment that fosters innovation and rewards creative problem-solving. You are adept at crafting and scaling marketing funnels that convert cold traffic into qualified leads while maintaining strong control over economics and scalability. You have hands-on experience in paid customer acquisition for high-ticket services or digital products. You excel in quickly launching and scaling campaigns on digital platforms, ensuring sustained lead generation and growth.
Your experience is rooted in direct-response marketing, and you have a deep understanding of successful campaigns. You use your knowledge of media buying and growth tactics, combined with content-driven strategies, to create high-performing marketing funnels. You’ll be responsible for building the growth infrastructure that propels ambitious growth goals, balancing immediate lead acquisition with long-term brand-building initiatives.
- Client Acquisition & Alignment: Work closely with the sales and delivery teams to refine the lead-to-client process, ensuring we attract brands that are the right fit for our services and are poised for fast, profitable scaling.
- Diversification of Marketing Channels: Extend beyond traditional advertising channels and explore new avenues for customer acquisition. You will be in charge of strategising media spends, adjusting budgets, and testing new channels to drive sustainable growth.
- Brand Positioning & Content Strategy: Lead the creation and execution of a content marketing system that builds brand awareness, creates engagement at the top of the funnel, and fosters long-term demand. You will develop scalable content strategies that position us as leaders in our space.
- Optimisation & Workflow Automation: Collaborate with cross-functional teams to automate processes, streamline workflows, and build scalable systems that support long-term growth, increasing the efficiency of the customer acquisition process.
Brand & Content Marketing Lead employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Content Marketing Lead
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those with experience in paid media lead generation. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in growth marketing.
✨Tip Number 2
Familiarise yourself with various digital platforms and their advertising capabilities. Understanding how to quickly launch and scale campaigns on these platforms will give you a competitive edge when discussing your strategies during interviews.
✨Tip Number 3
Showcase your ability to create high-performing marketing funnels by preparing case studies of past successful campaigns. Be ready to discuss the metrics you used to measure success and how you optimised those funnels for better performance.
✨Tip Number 4
Stay updated on the latest trends in content marketing and brand positioning. Being able to discuss innovative content strategies that engage audiences and build brand awareness will demonstrate your expertise and vision for the role.
We think you need these skills to ace Brand & Content Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B paid media lead generation and growth marketing. Use specific metrics to demonstrate your success in crafting and scaling marketing funnels.
Craft a Compelling Cover Letter: In your cover letter, emphasise your hands-on experience with customer acquisition for high-ticket services. Discuss how your skills align with the company's goals and your approach to building a growth infrastructure.
Showcase Your Campaign Successes: Include examples of successful campaigns you've launched and scaled on digital platforms. Detail the strategies you used and the results achieved, focusing on lead generation and brand positioning.
Highlight Collaboration Skills: Since the role involves working closely with sales and delivery teams, mention any past experiences where you collaborated with cross-functional teams to optimise processes or automate workflows.
How to prepare for a job interview at Cranberry Panda
✨Showcase Your B2B Experience
Make sure to highlight your experience in B2B paid media lead generation. Be prepared to discuss specific campaigns you've managed, the results achieved, and how they contributed to customer acquisition.
✨Demonstrate Your Strategic Thinking
Prepare to talk about your approach to developing and optimising marketing funnels. Share examples of how you've crafted strategies that convert cold traffic into qualified leads while balancing immediate and long-term goals.
✨Discuss Your Content Marketing Expertise
Since brand positioning and content strategy are key aspects of the role, be ready to explain how you've created and executed successful content marketing systems. Highlight any innovative content strategies you've implemented.
✨Emphasise Collaboration Skills
This role requires working closely with sales and delivery teams. Be prepared to discuss how you've collaborated with cross-functional teams in the past to refine processes and drive growth, showcasing your ability to work well in a team environment.
