Assistant CRM Manager

Assistant CRM Manager | Luxury Fashion | DTC

London (3 days in, 2 from home)

£35–45k

A high-growth DTC luxury fashion business is scaling fast and hiring its
first dedicated CRM specialist
.

This is a hands-on role within a lean marketing team, ideal for someone who enjoys getting into the detail and wants exposure, responsibility, and room to grow. You\’ll work closely with a strong marketing lead and play a key role in shaping how CRM is built and scaled as the business rebrands and moves into its next phase.

The role

You\’ll take ownership of day-to-day CRM activity, working across campaigns, automation, segmentation and testing. This is very much a
doing role
, suited to someone who understands performance, likes working with data, and enjoys improving results through testing and optimisation.

You\’ll be involved in:

• Building and delivering CRM campaigns and lifecycle flows
• Managing segmentation, targeting and send schedules
• Analysing performance and running A/B tests
• Improving engagement, retention and repeat purchase
• Working closely with wider teams in a fast-paced environment

What they\’re looking for

• Hands-on CRM experience at
  Senior Exec or Assistant Manager level
  (2-4 years\’ experience needed)
• Strong analytical skills and confidence working with data and metrics
• Experience using
  Klaviyo
  or similar CRM/email platforms
• Background in
  luxury, fashion, or multi-brand retail
  is highly desirable
• Comfortable taking ownership and working independently
• Curious, proactive and keen to develop as the role grows

Why this role?

• First CRM hire in the business
• High-growth scale-up with lots happening (including a rebrand)
• Exposure, responsibility and progression as the team grows
• Hybrid working (London office, 3 days per week)

If you\’re a CRM marketer who enjoys building campaigns, automation, segmentation and testing and wants a role with visibility and scope to grow, this could be a great next step.