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- Tasks: Lead acquisition strategies and optimise digital performance for a growing DTC FMCG brand.
- Company: Dynamic DTC FMCG brand focused on digital transformation and growth.
- Benefits: Competitive salary, hybrid working, travel expenses covered, and exposure to senior leadership.
- Other info: Opportunity to work with innovative channels and drive impactful growth.
- Why this job: Join a fast-paced environment and shape the future of a modern DTC strategy.
- Qualifications: Experience in acquisition marketing with a data-driven and proactive mindset.
The predicted salary is between 50000 - 60000 £ per year.
I’m working on an Acquisition & Performance Marketing Manager role for a DTC FMCG business going through a major growth and transformation phase.
This is a really exciting opportunity to join a brand that’s investing heavily into its DTC function, with clear growth targets, new leadership, and significant focus on scaling digital performance.
The business already has an established customer base and strong brand heritage, but they’re now evolving the way they approach ecommerce, acquisition and customer growth — creating a much broader and more modern DTC proposition.
Why this role
- Business is investing heavily into DTC growth and digital transformation
- Opportunity to help shape acquisition strategy during a major scale-up phase
- Broad exposure across paid social, search, partnerships and emerging channels
- Fast-moving environment with strong commercial focus
- Chance to work closely with senior leadership and influence growth strategy
- Mix of challenger-brand mentality with the backing of a larger established business
- Culture focused on testing, learning and moving quickly
What you’ll be doing
- Managing acquisition activity across paid social, search and digital performance channels
- Working closely with external agencies to improve campaign performance and efficiency
- Monitoring and optimising key metrics including ROAS, CAC and conversion
- Identifying opportunities to unlock incremental growth across new and existing channels
- Supporting campaign planning, messaging and creative direction
- Working cross-functionally with CRM, ecommerce and product teams
- Using performance and customer data to identify trends and opportunities
- Supporting landing page and customer journey optimisation
- Helping drive a more joined-up acquisition strategy across the wider DTC function
- Testing new channels, ideas and growth opportunities
What we’re looking for
- Strong experience across acquisition, performance or growth marketing
- Challenger brand or scale-up background with a DTC focus (ideally FMCG or comparable)
- Good understanding of paid social and digital acquisition channels
- Experience managing agencies and driving performance outcomes
- Commercially minded and highly data-driven
- Comfortable working in a fast-paced, evolving environment
- Proactive mindset with strong problem-solving skills
- Someone who enjoys testing, learning and improving performance
Nice to have
- Subscription or recurring revenue experience
- Experience across partnerships, influencers or affiliate channels
Logistics
- Hybrid working, 2 days per week onsite
- Travel between office locations will be required
- Travel expenses covered for the secondary office location
Acquisition & Performance Marketing Manager | DTC FMCG employer: Cranberry Panda
Contact Detail:
Cranberry Panda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition & Performance Marketing Manager | DTC FMCG
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that dream role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've driven growth or improved performance in past roles. Let them see the value you can bring to their DTC strategy.
✨Be Ready to Adapt
The DTC landscape is always changing, so be prepared to discuss how you can pivot and adapt your strategies. Show them you're not just a one-trick pony; you can think on your feet and embrace new challenges.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Acquisition & Performance Marketing Manager | DTC FMCG
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Acquisition & Performance Marketing Manager. Highlight your experience in DTC FMCG and any relevant achievements in acquisition strategies. We want to see how you can contribute to our growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about this role and how your background aligns with our goals. We love a good story, so share your journey in marketing and what makes you a perfect fit for us.
Showcase Your Data Skills: Since we're all about being data-driven, make sure to highlight your experience with key metrics like ROAS and CAC. We want to know how you've used data to drive performance in past roles, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Cranberry Panda
✨Know Your Numbers
Make sure you’re familiar with key metrics like ROAS, CAC, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive performance and growth. This shows you’re not just a creative thinker but also data-driven, which is crucial for this position.
✨Showcase Your Agency Experience
Prepare examples of how you've managed external agencies to improve campaign performance. Highlight specific campaigns where your input led to measurable results. This will demonstrate your ability to collaborate effectively and drive outcomes, which is essential for the role.
✨Emphasise Your Challenger Mindset
This role is all about evolving and scaling a DTC brand. Share experiences where you’ve taken risks or tested new ideas that led to significant growth. Show them you thrive in fast-paced environments and are comfortable with change.
✨Be Ready to Discuss Cross-Functional Collaboration
Since the role involves working closely with CRM, ecommerce, and product teams, prepare to talk about how you’ve successfully collaborated across different functions in previous jobs. Highlight any projects where teamwork led to improved acquisition strategies or customer journeys.