Overview
In this role you will design and run integrated marketing programs to support Crain’s events, awards, subscriptions and partnerships. You will act as a brand steward, aligning messaging and customer experiences across channels. You’ll collaborate with Sales, Editorial, Events and Operations to drive awareness, engagement and revenue while optimizing campaigns with data-driven insights. This is a fast-paced, cross-functional environment where your initiatives help grow audiences and strengthen partner value. A key hook is shaping multi-brand campaigns that scale across events and products.
Pay / Benefits
- salary range $70,000–$100,000
- retirement plan contributions
- bonus opportunities based on performance
- competitive benefits
- flexible work arrangements including remote/hybrid options
- opportunity to work with multiple brands
Responsibilities
- Develop and execute integrated campaigns to drive awareness, engagement and revenue across events, awards, subscriptions, memberships, products and partnerships
- Translate business objectives into audience-focused marketing strategies supporting revenue and brand goals
- Serve as brand steward ensuring consistent messaging and customer experiences across channels
- Partner with Sales, Editorial, Events, Creative and shared services to reach target audiences and achieve objectives
- Create campaign strategies, messaging frameworks and briefs with defined goals, audiences and success metrics
- Oversee execution across email, web, social, digital ads, print and other channels
- Manage integrated plans, calendars and timelines ensuring cross-functional alignment and on-time delivery
- Analyze campaign performance and customer insights to optimize strategies and outcomes
- Identify opportunities to improve processes and leverage automation, AI tools, and new tech
- Stay current on industry trends and share insights to elevate team performance
Key requirements
- Bachelor’s degree in marketing, communications, business or related field
- 4+ years in integrated marketing campaigns, preferably B2B
- Experience supporting audience growth, events, awards, subscriptions or partnerships
- Strong understanding of multi-channel marketing across digital, email, social, web, print and experiential
- Experience with marketing tech, CRM, automation and analytics platforms
- Strong analytical skills to interpret data and translate into actions
- Excellent written and verbal communication; experience with copy, messaging and briefs
- Proven project management for multiple complex projects with deadlines
- Ability to build relationships and influence cross-functional stakeholders
- Experience managing external vendors, agencies and marketing tech platforms
- Self-motivated, organized and results-oriented with a continuous improvement mindset
- Collaborative
- Analytical mindset
- Strong communication
- Marketing automation
- CRM
- Analytics platforms
Marketing Manager employer: Crain Communications
Crain Communications is an exceptional employer, offering a dynamic work environment in New York where innovation and journalistic integrity thrive. Employees benefit from competitive salaries, comprehensive retirement plans, and opportunities for professional growth while contributing to influential media brands that shape industry narratives. With a strong emphasis on collaboration and audience engagement, this role not only allows for impactful reporting but also the chance to help build a new editorial product from the ground up, making it a truly rewarding career choice.
