At a Glance
- Tasks: Design and run integrated marketing campaigns to boost brand awareness and revenue.
- Company: Join a dynamic team at a leading media company with a collaborative spirit.
- Benefits: Competitive salary, flexible work options, retirement contributions, and performance bonuses.
- Other info: Fast-paced environment with opportunities for growth and innovation.
- Why this job: Shape impactful multi-brand campaigns and drive real engagement across various channels.
- Qualifications: Bachelor's degree in marketing and 4+ years of experience in integrated campaigns.
The predicted salary is between 40500 - 49500 £ per year.
Overview
In this role you will design and run integrated marketing programs to support Crain’s events, awards, subscriptions and partnerships.
You will act as a brand steward, aligning messaging and customer experiences across channels.
You’ll collaborate with Sales, Editorial, Events and Operations to drive awareness, engagement and revenue while optimizing campaigns with data-driven insights.
This is a fast-paced, cross-functional environment where your initiatives help grow audiences and strengthen partner value.
A key hook is shaping multi-brand campaigns that scale across events and products.
- Pay / Benefits
- retirement plan contributions
- bonus opportunities based on performance
- competitive benefits
- flexible work arrangements including remote/hybrid options
- opportunity to work with multiple brands
Responsibilities
- Develop and execute integrated campaigns to drive awareness, engagement and revenue across events, awards, subscriptions, memberships, products and partnerships
- Translate business objectives into audience-focused marketing strategies supporting revenue and brand goals
- Serve as brand steward ensuring consistent messaging and customer experiences across channels
- Partner with Sales, Editorial, Events, Creative and shared services to reach target audiences and achieve objectives
- Create campaign strategies, messaging frameworks and briefs with defined goals, audiences and success metrics
- Oversee execution across email, web, social, digital ads, print and other channels
- Manage integrated plans, calendars and timelines ensuring cross-functional alignment and on-time delivery
- Analyze campaign performance and customer insights to optimize strategies and outcomes
- Identify opportunities to improve processes and leverage automation, AI tools, and new tech
- Stay current on industry trends and share insights to elevate team performance
- Key requirements
- Bachelor’s degree in marketing, communications, business or related field
- 4+ years in integrated marketing campaigns, preferably B2B
- Experience supporting audience growth, events, awards, subscriptions or partnerships
- Strong understanding of multi-channel marketing across digital, email, social, web, print and experiential
- Experience with marketing tech, CRM, automation and analytics platforms
- Strong analytical skills to interpret data and translate into actions
- Excellent written and verbal communication; experience with copy, messaging and briefs
- Proven project management for multiple complex projects with deadlines
- Ability to build relationships and influence cross-functional stakeholders
- Experience managing external vendors, agencies and marketing tech platforms
- Self-motivated, organized and results-oriented with a continuous improvement mindset
- Collaborative
- Analytical mindset
- Strong communication
- Marketing automation
- CRM
- Analytics platforms
Marketing Manager employer: Crain Communications
Crain Communications is an exceptional employer, offering a dynamic work environment in New York where innovation and journalistic integrity thrive. Employees benefit from competitive salaries, comprehensive retirement plans, and opportunities for professional growth while contributing to influential media brands that shape industry narratives. With a strong emphasis on collaboration and audience engagement, this role not only allows for impactful reporting but also the chance to help build a new editorial product from the ground up, making it a truly rewarding career choice.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Crain Communications and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Crain Communications are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Crain Communications on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Crain Communications. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Crain Communications. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Crain Communications:Show us that you’ve done your homework! In your application, briefly mention what you admire about Crain Communications’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Crain Communications
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Crain Communications will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Crain Communications, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
