At a Glance
- Tasks: Lead a dynamic sales team and drive revenue growth through innovative strategies.
- Company: Join Ad Age, a leading media brand with a focus on creativity and innovation.
- Benefits: Competitive salary, retirement plans, and bonus opportunities await you.
- Other info: Hybrid work environment with opportunities for career advancement.
- Why this job: Make a real impact in the media landscape while developing your leadership skills.
- Qualifications: 10+ years in sales with 3+ years managing a team; strong analytical skills required.
The predicted salary is between 150000 - 225000 £ per year.
AdAge is looking for a dynamic Director of Sales to bring innovative thinking and strong analytical skills to help grow our business. This person will help drive revenue generation across our portfolio of media assets by identifying growth opportunities. In this role, the incumbent will interface with business leaders across multiple functions, both inside and outside Sales, including regular meetings with the heads of various departments to brainstorm regarding product launches or proposals and manage a team of Account Executives.
They are also accountable for meeting the business's monthly/quarterly/annual sales goals, including tracking and managing the advertiser pipeline. Success in this role will be evaluated based on the following criteria:
- Maximize all brand revenues: Identify new revenue opportunities via internal analytics/market/sales feedback, identify new markets, and design and deliver special programs, as well as other innovative revenue-generating opportunities for the business. Develop and execute a strategic plan to achieve sales targets and expand our customer base. Serve as the lead information gathered by maintaining regular top-level sales calls to clients and agencies and be immediately available to assist with problems that develop those salespeople cannot initially handle. Analyze pipeline and lead data, deliver periodic reporting to the sales and marketing teams providing key business insights. Manage the sales budget for the brand by working with the Associate Publisher to establish the brand's annual revenue goals. Collaborate with the Associate Publisher to establish proper spending levels to achieve ad page, online, custom content, and event revenue goals. Develop sales commission/incentive programs and contests working collaboratively with the Associate Publisher. Provide competitive feedback to the Associate Publisher so all marketing strategies are developed with necessary input about tactics and strategies of competitive publications.
- Managing the Sales Team: Oversee the day-to-day leadership of the department, staffing, tracking against departmental and business goals, and team motivation. Motivate the sales force through personal involvement, consultation, support, and by setting an example of leadership through action. Ensure customer service standards are high and continually improving. Work with internal teams on behalf of clients to ensure the highest level of customer service. Work collaboratively with the sales and marketing teams to foster a culture of continuous process improvement, and ensure transparent communication takes place regularly making sure sales team employees understand Crain's culture, values, and business strategy. Drive the successful implementation and adoption of the sales CRM, Salesforce. Maintain up-to-date prospects, clients, agencies, and promotion lists. Work with Production and Digital Ad Ops to ensure that all insertion orders, positioning requests, and campaigns are properly handled and fulfilled. The Advertising Director must also handle client complaints incurred by production errors, campaign errors, and any disputes that might arise from clients. The Advertising Director should recommend solutions to the Publisher for any make-good or credit requests coming from client disputes and work collaboratively to see disputes are settled amicably and quickly.
A minimum of 10 years' experience in selling with a minimum of 3 years' experience managing a sales team is required. Good judge of people and character. Demonstrated strong leadership qualities. Superior communicator. Ability to spot and respond to problems and opportunities quickly. Creates effective sales strategies. Working knowledge of research, promotion, and all current digital advertising programs. Ability to put the needs of subordinates/team ahead of personal desires. Demonstrates strategic thinking beyond the sales function for the development and advancement of the brand. Ability to work in a hybrid environment (2-3 days in New York City Office).
Preferences: B to B media sales experience is a must. This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay. Pay Transparency Disclosure: The estimated salary range for this position is $150,000 to $225,000. The final salary offering will take into account a wide range of factors, including experience, accomplishments, and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.
Sales Director in Branston employer: Crain Communications
Crain Communications is an exceptional employer, offering a dynamic work environment in New York where innovation and journalistic integrity thrive. Employees benefit from competitive salaries, comprehensive retirement plans, and opportunities for professional growth while contributing to influential media brands that shape industry narratives. With a strong emphasis on collaboration and audience engagement, this role not only allows for impactful reporting but also the chance to help build a new editorial product from the ground up, making it a truly rewarding career choice.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director in Branston
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director at Crain Communications, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Crain Communications. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director in Branston
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Crain Communications:When writing your cover letter, make sure to tailor your message specifically for Crain Communications. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Crain Communications
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Crain Communications that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Crain Communications that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Crain Communications’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
