Deputy Editor in Branston

Pensions & Investments is seeking a strategic, audience-focused Deputy Editor to help lead our newsroom and shape coverage that serves the institutional investors, asset managers, consultants, and retirement leaders who rely on us every day. The Deputy Editor will work alongside the editor team and with reporters to set priorities, sharpen journalism, and ensure our coverage consistently delivers value to a sophisticated professional audience. The Deputy Editor serves as one of the central editorial leaders for the brand, balancing daily news demands with enterprise reporting, audience growth, and long-term editorial strategy.

The ideal candidate combines exceptional news judgment with strong editing instincts, leadership experience, and a deep understanding of digital journalism. They know how to identify the stories that matter most, sharpen coverage, so it delivers meaningful insight, and help reporters produce their best work. This is a digital-first leadership role. The Deputy Editor must understand how audience behaviour, analytics, newsletters, events, and emerging technologies contribute to a modern B2B media brand's success.

What You'll Do

• Editorial Leadership
  • Set daily, weekly, and long-term editorial priorities across all platforms.
  • Lead the reporters covering what matters most to Asset Allocators.
  • Guide story selection, framing, and execution to ensure journalism is timely, differentiated, and impactful.
  • Maintain high standards of accuracy, fairness, clarity, ethics, and originality.
  • Balance breaking news demands with enterprise, analytical, and investigative reporting.
  • Ensure stories are framed around clear audience needs — helping readers understand what happened, why it matters, and what comes next.
  • Push the newsroom toward fewer commodity stories and more interpretation, insight, and decision-support journalism.
• Audience Strategy & Growth
  • Champion an audience-first mindset across the newsroom.
  • Use analytics, reader behaviour, and editorial judgment to shape coverage decisions.
  • Ensure coverage aligns with the needs of core audiences, including institutional asset allocators, money managers, consultants, and retirement leaders.
  • Oversee the development of newsletters, recurring franchises, and editorial products that build reader habits and loyalty.
  • Partner with audience development, product, and marketing teams to improve engagement, retention, subscriptions, and reach.
  • Identify opportunities to expand audience through newsletters, search, social, events, and emerging platforms.
• Editing Excellence
  • Raise the quality and impact of daily journalism through strong editing and story shaping.
  • Work closely with editors and reporters to sharpen framing, sourcing, structure, and 'why this matters.'
  • Ensure stories are packaged for clarity, usefulness, and digital performance.
  • Champion storytelling that is scannable, actionable, and highly relevant to professional readers.
  • Strengthen consistency in headlines, framing, and editorial decision-making across the newsroom.
• Reporter & Talent Development
  • Lead, coach, and develop reporters and editors at all levels.
  • Help reporters sharpen sourcing, beat expertise, framing, and enterprise thinking.
  • Foster a culture of accountability, collaboration, innovation, and continuous improvement.
  • Conduct regular coaching and feedback conversations that help journalists grow professionally.
  • Support recruiting, hiring, onboarding, and talent development efforts.
  • Build a stronger newsroom bench and develop future editorial leaders.

What Success Looks Like

• Journalism that consistently delivers value, relevance, authority, and differentiation for institutional investors.
• Clear editorial priorities and stronger newsroom focus.
• Increased audience engagement, loyalty, and reader habits through newsletters and recurring franchises.
• Stronger story framing with greater emphasis on insight and decision support.
• Reporters and editors who are developing their skills and producing more ambitious, impactful work.
• Effective collaboration across editorial and business teams while maintaining editorial independence.
• A culture that embraces innovation, accountability, and continuous improvement.

What You Bring

• Degree in journalism, communications, or a related field, or equivalent professional experience.
• Significant journalism experience, including substantial editing and newsroom leadership responsibilities.
• Familiarity with the world of institutional money management, specifically with the role of Asset Allocators, spanning from CIOs to those leading Endowments and Foundations.
• Strong news judgment and demonstrated ability to guide high-impact reporting.
• Experience managing editors, reporters, or cross-functional editorial teams.
• Proven track record of coaching journalists and developing talent.
• Strong understanding of audience-led editorial strategy and digital publishing.
• Experience using analytics, audience insights, and editorial tools to inform decisions.
• Ability to balance breaking news demands with long-term editorial planning.
• Deep commitment to journalistic ethics, accuracy, and editorial excellence.
• Strong communication, collaboration, and leadership skills.
• Comfort operating in a fast-paced, deadline-driven environment.

Preferred Qualifications

• Experience covering institutional investing, retirement, asset management, or financial services.
• Experience leading audience growth initiatives.
• Experience with newsletters, events, multimedia storytelling, or editorial franchises.
• Familiarity with analytics platforms, SEO, and audience development strategies.
• Experience leading newsroom transformation or change management initiatives.
• Familiarity with AI-enabled editorial workflows and tools.

This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay. The estimated salary range for this position is $115,000 to $130,000. The final salary offering will take into account a wide range of factors, including experience, accomplishments and location. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.