Overview
You report on how marketers decide about AI, digital platforms, and consumer behavior shaping marketing. You will cover brand and agency use of AI, platform changes, and technology stacks that influence spending and strategy. You translate complex tech developments into practical guidance for marketers, backed by documents, data, and strong sourcing. Your work will emphasize original attribution, accountability, and real-world impact within Ad Age’s tech and brands coverage.
Pay / Benefits
- salary range $90,000–$110,000
- retirement plan contributions
- bonus opportunities
- competitive benefits
Responsibilities
- Break news and develop original stories through sustained sourcing across brands, agencies, platforms, and vendors
- Produce deeply reported pieces detailing tools, investments, challenges, and outcomes
- Create authoritative guides and explanatory journalism for marketers
- Source from documents, contracts, research, regulatory materials, and internal communications
- Identify consequential tech developments amidst a crowded AI/news cycle
- Translate complex subjects into clear journalism for executives and industry professionals
- Use data and external research to add context and rigor
- Develop evergreen coverage and opportunities for recurring Ad Age Intelligence products
- Collaborate with audience, data, visual and social teams to optimize presentation and distribution
Key requirements
- At least five years of professional reporting experience in AI, digital advertising, or platforms
- Proven ability to develop sources and generate original story ideas
- Strong news judgment and ability to separate meaningful developments from hype
- Experience explaining complex subjects clearly without oversimplification
- Interest in how technology affects business, organizations, workers and consumers
- Ability to report timely news and enterprise journalism
- Comfort with data, research, and regulatory materials
- Strong interviewing, writing, and organizational skills
- Experience using or willingness to experiment with AI tools in reporting
- curiosity
- skepticism
- strong interviewing
- AI tools for reporting
- data-driven reporting
- regulatory and contractual materials
AI & Marketing Technology Reporter employer: Crain Communications
Crain Communications is an exceptional employer, offering a dynamic work environment in New York where innovation and journalistic integrity thrive. Employees benefit from competitive salaries, comprehensive retirement plans, and opportunities for professional growth while contributing to influential media brands that shape industry narratives. With a strong emphasis on collaboration and audience engagement, this role not only allows for impactful reporting but also the chance to help build a new editorial product from the ground up, making it a truly rewarding career choice.
