Social And Content Manager in Urmston

The Craghoppers Social & Content Manager leads global organic social media, content, and influencer strategy, primarily across the UK, Ireland, and Europe. The role builds social communities, manages influencer relationships, and delivers content across social, digital, retail, and the wider business, playing a key part in shaping brand identity, connecting with customers, and growing awareness of Craghoppers as a leader in outdoor and adventure travel clothing.

Impact you will have in this role is:

• Lead the creation and delivery of social, content, and influencer strategy across Instagram, Facebook, YouTube, and TikTok.
• Own and manage the global monthly social and content calendar, driving engagement, reach, and follower growth through relevant storytelling.
• Create authentic, engaging content, imagery, and tone of voice that resonates with outdoor consumers.
• Brief and collaborate with content creators, brand ambassadors, agencies, and influencers (paid and organic) to deliver adventure-led content that builds brand awareness and revenue.
• Attend photoshoots and brand events to guide briefs and capture seasonal social content.
• Ensure content is strategically delivered to the most effective channels and aligned with Craghoppers' brand tone, values, and guidelines.
• Manage social and content budgets to maximise ROI and support business plans.
• Line-manage and develop the Social Media Assistant and Content Producer.
• Report on social and influencer performance, campaign analysis, social listening, sentiment, and insights to senior stakeholders.
• Lead community management and moderation alongside Customer Service and third-party tools.
• Monitor social and content trends and integrate insights into campaigns and initiatives.
• Collaborate closely with marketing, web, PR, paid media, and international teams to deliver aligned, innovative, and effective campaigns.
• Act as a trusted voice within the marketing management team, shaping the brand's social and content output globally.

As our future Social and Content Manager, you will have:

• Knowledge of the retail, outdoor or fashion industry a plus, but not essential.
• At least five years experience in a social media, influencer or content role, with at least a year of people management experience.
• Strong attention to detail.
• Creative eye.
• Strategic thinking and ability to work on multiple projects at one time.
• Experience of managing a budget to meet department objectives.
• Use of Microsoft essential. Adobe and social scheduling tools a plus.

We can offer you:

• Profit Share Bonus: Enjoy a discretionary bonus based on the company's success.
• Future-Proof Pension: Secure your retirement with our comprehensive pension plan.
• Annual Leave: 25 days starting annual leave entitlement.
• Loyalty Rewards: Earn an extra day off for every 3 years of service, up to 2 additional days.
• Buy More Leave: Buy up to an additional 3 days of annual leave every year.
• Continual Development: Comprehensive training and development, including bitesize learning, apprenticeship courses, and ongoing opportunities to grow your career.
• Exclusive Discounts: Get special discounts across all our brands.
• Perks at Your Fingertips: Access a variety of benefits through our company website.
• Family Support: Benefit from enhanced Maternity, Paternity & Adoption leave after 2 years of service.
• Celebrate You: Take advantage of birthday hours to celebrate your special day.
• Wellness Walks: Join company walks to stay active and connect with colleagues.
• Inspiring Workspace: Work in a state-of-the-art Head Office environment.
• Volunteer Day: Enjoy a paid day off to give back to your community.
• Hassle-Free Parking: Free, secure on-site parking for all employees.
• Delicious Dining: Enjoy meals at our subsidised canteen, featuring Starbucks coffee.
• Cycle to Work: Save on travel with our cycle-to-work scheme.
• Fitness Perks: Access discounted gym memberships at various locations.
• Convenient Facilities: Freshen up with our on-site shower facilities, complete with hairdryers and straighteners.

Our Regatta Family The Regatta Group supplies quality outdoor clothing and accessories through our 3 great brands - Regatta, Craghoppers and Dare2b - whether exploring the Amazon rainforest, walking your dog in the local park or cycling the Tour de France, we have what you need. It's a friendly, supportive family business - a place where bakers, dog walkers, book worms, students, parents, travellers, movie buffs, foodies, festival goers, musicians and more come together to create experiences our customers really appreciate. The thing we all have in common, is that we share the same core values of Great Relationships and Entrepreneurial Spirit.

Our investment in the environment Sustainability is at the heart of everything we do, and you will have the opportunity to support our Group wide sustainability committee and put ideas into action and really make a difference to the world we live in!

Diversity, Equity, and Inclusion At Regatta Group, we are committed to creating a diverse, inclusive, and welcoming workplace. We are an equal opportunities employer and encourage applications from all backgrounds. Should you require any reasonable adjustments during the recruitment process, we are happy to support you. Take the leap-join us in making a difference, both for our team and the world around us!