Head of Wellness

We’re not hiring people to fill a seat or add to our headcount. We’re hiring people to craft our culture, ethos and success. This is a big deal for us, and we know it’s a big deal for you: a new role defines how you spend your days, who you spend them with, and what your future looks like. Together, we’ll shape each other’s entire trajectory. That deserves thoughtfulness, empathy and respect. It’s why this job description is deliberately detailed. We want you to know exactly what you’re stepping into. The challenges, the opportunities, the quirks of the role, and the kind of impact you’ll have.

Us Crafted is a series of life-friendly hotels and clubs where guests can be themselves and fill up on the good stuff: nature, food, wellbeing, craft, people and play. Crafted at Powdermills in East Sussex opened in November 2025 as our first hotel, with several more planned in the coming years. More specifics will follow as planning and pieces fall into place.

It’s easy to get overwhelmed by life. To switch to autopilot and go through the motions. We’re busy but not on the things we love doing, we spend more time on our phone, and we misplace our bounce and spark. In short, Dr Evil’s stolen our mojo. We all need a tune up now and again. To escape to somewhere that makes us feel totally at ease. Not so we can step away from life, but so we can come back to it. This is where Crafted comes in. Our aim is to create a network of connected destinations that people come back to again and again because it’s where they feel good about life. Somewhere to work on life, come together, and connect locally.

You Crafted’s culture will be inclusive and agile but with ambitious goals and a start-up mentality. We need to execute brilliantly from day one and every team member will contribute wherever they are able.

As Head of Wellness, you’ll be the driving force behind all wellness-related activities, offerings, and experiences at the hotel. Our internal thought leader; growing and curating workshops, classes, practitioners, talks, treatments, experiences, products, partnerships, retreats, content creation, members and staff events. To start with, this role will be very hands-on with an expectation to be delivering classes yourself but we offer the opportunity to grow alongside the company as we expand our offer at the first site as well as the wider portfolio, offering significant scope to shape Crafted’s future strategy for wellness and expanding the facilities at Powdermills.

We’d also like you to have input into shaping other sites, constantly listening and learning from our guests and members as well as tracking wider consumer trends and innovations. We want Crafted to be a place where people feel safe and secure to try new things but also enable our regulars to maintain a balanced life with healthy routines and foster a sense of community through shared experiences.

This key wellness role will also act as a social facilitator to help build our community and act as a constant source of feedback to listen and learn what’s working and what needs changing to continually improve and evolve our offer.

That all said, as Head of Wellness, your primary responsibilities will be to:

• Lead the wellness offering at the hotel, overseeing activities, indoor and outdoor across the estate, including treatment rooms, studio, gym, lakeside spaces and padel courts but also getting creative with the fields, woodland and lakes we are fortunate to own.
• Develop and manage wellness programs, including yoga, Pilates, lakeside activities, outdoor fitness, meditation, hot.