Head of Membership in Battle

We’re not hiring people to fill a seat or add to our headcount. We’re hiring people to craft our culture, ethos and success. This is a big deal for us, and we know it’s a big deal for you: a new role defines how you spend your days, who you spend them with, and what your future looks like. Together, we’ll shape each other’s entire trajectory. That deserves thoughtfulness, empathy and respect. It’s why this job description is deliberately detailed. We want you to know exactly what you’re stepping into. The challenges, the opportunities, the quirks of the role, and the kind of impact you’ll have.

Crafted is a series of life-friendly hotels and clubs where guests can be themselves and fill up on the good stuff: nature, food, wellbeing, craft, people and play. Crafted at Powdermills in East Sussex opened in November 2025 as our first hotel, with several more planned in the coming years.

Crafted’s culture is inclusive and agile but with ambitious goals and a start-up mentality. We need to execute brilliantly time and time again and every team member contributes wherever they are able.

As Head of Membership, you’ll take the lead on building and scaling our membership community, be the face of the membership community and the life of the party. You’ll work closely with the Sales, Marketing, and F&B teams to shape an experience for members and guests that makes people feel part of something special – and keeps them coming back.

You will develop and execute a comprehensive strategy to grow membership, enhance engagement, and achieve revenue goals. You will thrive in a fast-paced start-up environment, build strong relationships, and deliver exceptional service that aligns with Crafted’s brand values.

Your primary responsibilities will be to:

• Drive growth of Crafted memberships, which currently has 150 members. Additionally, we have 28 local founding members and 24 London founding members.
• Develop and implement a long-term membership sales strategy to drive new member acquisition, maximise retention, and achieve revenue goals.
• Identify and pursue opportunities to acquire new members through outreach programs, marketing campaigns, referrals, corporate partnerships, and direct sales efforts.
• Create compelling membership offerings and ensure seamless management of the membership portal, subscription processes, and overall member experience.
• Implement innovative strategies to enhance member satisfaction, loyalty, and retention, ensuring founder members and members receive exceptional value and engagement.
• Conduct ongoing market research to understand industry trends, customer preferences, and competitor activity, using insights to refine sales tactics.
• Foster strong relationships with members, ensuring their feedback is valued and incorporated into service enhancements.
• Provide direction and accountability to the output of the engaging programming of social, cultural, and member-only events, creating a packed and exciting calendar that encourages community and keeps members involved.
• Work closely with marketing to create compelling membership offerings, promotional campaigns, and member engagement strategies.
• Manage the membership sales budget to ensure efficient allocation of resources and maximum return on investment.
• Implement retention strategies to achieve churn rate targets.
• Stay flexible and hands-on, adapting to the needs of a fast-paced, start-up environment and contributing wherever required to support the team throughout all 7 days of the week at times.
• Track and analyse membership sales performance, report on trends, successes, and areas of opportunity.
• Own and lead the development, optimisation, and day-to-day management of the membership technology platform, ensuring it functions as a core tool for engagement, communication, and retention.

We’re looking for someone with:

• Proven sales experience from membership-based organisations or subscription models is essential.
• Local or prepared to be local to Powdermills Hotel, Battle.
• Experience in creating and executing sales strategies that drive revenue and membership growth.
• Ability to build relationships and you are passionate about creating strong, lasting connections with members, you see every interaction as an opportunity to enhance loyalty and foster relationships.
• Expertise in developing and executing membership sales strategies across multiple channels.
• Data-driven decision-making, with strong analytical skills to assess sales performance and adjust tactics accordingly.
• Ability to thrive in a fast-paced, dynamic environment and embrace challenges and opportunities to learn and grow.
• Ability to work flexible hours, including evenings, weekends, and holidays, as needed.

We hire people with personality who have a desire to continuously learn. Each person should bring themselves to work to shape our culture and keep us real, interesting, and original. To create a comfortable environment for all, guest and staff, we prioritise teamwork over titles: no one’s too important to lend a hand, or too new to have a good opinion. We need low egos but high expectations: people who are humble enough to jump in, and serious about making an impact.

Three values we’ll expect you to live by:

• Enjoy it: it’s still work, but if you’re having fun then so are our guests. It’s ok if you’re humming behind the bar or moving with the music.
• Own it: whoever you are, and whatever your role, someone’s enjoyment is in your hands. Always keep an eye out.
• Improve it: ask for feedback (and don’t be scared of what follows), and be curious. We’ll give you plenty of chances to learn and develop.

Note: positive Environmental, Social and Governance (ESG) principles are integrated across these three values.