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- Tasks: Lead creative design projects and mentor a talented designer in a dynamic environment.
- Company: Join a vibrant creative communications agency with global support.
- Benefits: Enjoy hybrid work, mental health support, and fun office perks.
- Why this job: Be at the forefront of design innovation using GenAI tools.
- Qualifications: 6+ years of design experience and strong leadership skills required.
- Other info: Embrace a culture of diversity and creativity while growing your career.
The predicted salary is between 42000 - 84000 £ per year.
Location: London (Hybrid, with regular on-site work in Kingston)
Overview
IPG Studios Digital Studio
Who are we? It’s simple really. We are a creative communications agency with the spirit and passion of a boutique and the rock-like support of the world’s biggest advertising network. We explore strange new worlds, seek out new life forms and boldly go where no one has gone before in the dogged pursuit of compelling and impactful work which transforms the brands in our care. Working with us is a little like taking a journey into the unknown – with a massive safety net around you. We encourage an entrepreneurial approach in all that we do and believe that the best ideas can come from anyone – and anywhere. We’ll give you the tools and the support you need to build your career and only ask that you bring us your passion, commitment and energy to make a difference.
Your Role
As a Senior Designer, you will take the creative lead within our in-house team, dedicated to one of the biggest FMCG companies in the world. Reporting into the Creative Director, you will oversee design output across social, ecom, digital campaigns, POS, print, and OOH. You will manage and mentor 1 Designer, ensuring consistently high standards of craft, innovation, and delivery. You’ll also play a pivotal role in driving innovation through Generative AI (GenAI) tools, streamlining workflows, and pushing the boundaries of digital creativity.
Responsibilities
- Creative Leadership & Delivery
- Lead the development of design concepts and solutions based on creative briefs and client strategies.
- Oversee execution of design communications for social, ecom, digital campaign, POS, print, and OOH channels.
- Direct and mentor 1 Designer, providing constructive feedback, guidance, and support to help them grow.
- Create and refine a wide variety of assets including packaging, memes, campaign/event collateral, GIFs, and motion-based content.
- Ensure work consistently demonstrates strong typography, layout, visual storytelling, and brand alignment.
- Retouch packaging and product imagery; develop lockups, layouts, and illustrations (icons and simple motion graphics).
- Use Adobe Firefly, existing brand assets, and stock imagery to produce timely, relevant content.
- Client Partnership & Collaboration
- Act as a senior point of contact for the client, working closely with them on a daily basis—from initial briefing through to final delivery.
- Confidently present work and creative rationale to clients and stakeholders.
- Build and nurture strong client relationships based on trust, service, and creative excellence.
- Partner with account/project managers to gather insights, clarify briefs, and ensure creative solutions align with brand strategy.
- Problem-Solving & Innovation
- Apply critical thinking and creative leadership to deliver elegant, simple, and impactful design solutions.
- Champion innovative approaches, exploring the use of GenAI and new design trends to keep output fresh and forward-thinking.
- Encourage experimentation within the team, balancing creativity with consistency and brand guidelines.
- Ways of Working & Team Management
- Manage the Designer’s workflow alongside your own, prioritising tasks and ensuring deadlines are consistently met.
- Ensure efficient time-logging, workload management, and quality control across all outputs.
- Support the team’s ability to perform under pressure and manage multiple priorities simultaneously.
- Contribute to a positive and collaborative studio culture, leading by example.
This is a hybrid role, with regular on-site work required at the client office in Kingston.
Required Skills
- Design & Leadership Expertise
- 6+ years of proven design experience with a strong portfolio of impactful work across digital and print.
- Strong creative vision, with the ability to lead projects from concept to completion.
- Demonstrated ability to manage, mentor, and inspire a Designer or junior team member.
- Expertise across multiple formats: social, ecom, digital campaigns, POS, print, OOH, packaging, event collateral, and motion graphics.
- Strong skills in retouching, lockups, layouts, icon/illustration, and preparing production-ready assets.
- Awareness of design and digital trends, with the ability to apply them strategically.
- Technical Skills
- Advanced knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator).
- Advanced knowledge of Premiere Pro and After Effects.
- Expertise in Adobe Firefly and other Generative AI (GenAI) tools, with enthusiasm for applying them in creative workflows.
- Proficiency in PowerPoint design.
- Nice to have: Splash design, HTML5 banner creation & design.
- Strong familiarity with print production processes and Mac-based workflows.
- Collaboration & Communication
- Excellent communication and presentation skills, with the confidence to explain and defend creative choices.
- Ability to build strong client relationships through daily interaction and reliable service.
- Skilled at collaborating within multidisciplinary teams, while providing leadership in design direction.
- Mindset & Approach
- Self-motivated, professional, and detail-oriented.
- Passionate about design craft, innovation, and pushing creative boundaries with GenAI.
- Organised and disciplined, with a focus on quality, accuracy, and process.
- A natural collaborator who fosters positivity, creativity, and growth in others.
Perks & Benefits
Alongside the basics (holidays, pension, private medical etc.), we offer:
- Three ‘Time Well Taken’ days throughout the year where we switch off collectively.
- On-demand 1:1 mental health and coaching support through MyndUp (alongside a free Headspace membership).
- A hybrid working model: 3 days in the office.
- Subsidised on-site massages, manicures, haircuts—and a dog-friendly office.
- Free breakfast, snacks and drinks, plus rooftop ‘Lounge Nights’.
- Learning and development through SPARK (our internal L&D platform), LinkedIn Learning, as well as external opportunities with NABS, WACL and the IPA, amongst others.
- A tree planted in your name each year you’re with us.
- Cycle to Work scheme, showers, and styling stations.
- Discounts on food, entertainment, and financial services.
Our commitment to equal opportunities; For us diversity is a business imperative - one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense. As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with. Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose. McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.
Senior Designer employer: Craft
Contact Detail:
Craft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Designer
✨Tip Number 1
Network like a pro! Reach out to your connections in the design world, attend industry events, and don’t be shy about sharing your work. The more people know you, the better your chances of landing that Senior Designer role.
✨Tip Number 2
Show off your skills! Create a portfolio that not only highlights your best work but also showcases your creative process. Clients love to see how you think and approach design challenges, so make sure to include some behind-the-scenes insights.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your design philosophy, how you handle feedback, and your experience with GenAI tools. Confidence is key, so rehearse until you feel like a rock star!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Designer
Some tips for your application 🫡
Show Off Your Portfolio: Your portfolio is your best friend! Make sure it showcases a variety of your work, especially projects that align with the role. Highlight your creativity and how you've tackled challenges in past designs.
Tailor Your Application: Don’t just send a generic application. Tailor your CV and cover letter to reflect the skills and experiences that match the job description. We want to see how you can bring your unique flair to our team!
Be Authentic: Let your personality shine through in your application. We’re looking for passion and energy, so don’t be afraid to express why you love design and what drives you creatively.
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Craft
✨Know Your Design Portfolio Inside Out
Make sure you can talk confidently about your past work. Highlight projects that showcase your skills in digital and print design, especially those that align with the responsibilities of a Senior Designer. Be ready to discuss your creative process and the impact your designs had on clients.
✨Familiarise Yourself with Generative AI Tools
Since this role involves driving innovation through GenAI, brush up on your knowledge of these tools. Be prepared to discuss how you've used them in your previous work or how you plan to incorporate them into your design process. Showing enthusiasm for new technologies will impress your interviewers.
✨Prepare for Client Interaction Scenarios
As a Senior Designer, you'll be a key point of contact for clients. Think of examples where you've successfully managed client relationships or presented your work. Practice articulating your creative rationale clearly and confidently, as this will demonstrate your communication skills.
✨Showcase Your Leadership Skills
You'll be mentoring a Designer, so be ready to discuss your leadership style. Share experiences where you've guided team members, provided constructive feedback, or fostered a collaborative environment. This will show that you're not just a great designer but also a supportive leader.
