This is a place where brand strategy and ideation come before anything gets drawn. The studio works directly with a global FMCG brand, the kind of client where a single idea or identity system can shift market perception, drive shelf impact, and shape the cultural conversation.
The Role
You’ll own projects from strategic brief through to final delivery, shaping brand ideas and visual identities that carry real commercial weight. That means turning strategy into sharp, differentiated creative concepts, leading the ideation process, and presenting your thinking directly to a global client.
You’ll work closely with strategists and creatives across the studio so that insight and big ideas drive every visual decision. You’ll stay close to consumer behaviour and category trends, and build work that holds up across markets and touchpoints. The expectation is clear: bring ideas, contribute to the thinking and help shape creative direction, rather than simply execute instructions.
The Package
- £35,000 – £45,000
- Onsite working
- Four-day working week
- 43 days holiday including bank holidays and Christmas shutdown
- Learning and development opportunities
The Person
An ambitious Midweight Designer with 3 – 5 years’ experience developing brand identities and concepts for FMCG or consumer packaged goods, currently at a design consultancy or in-house team. Your portfolio shows brand work from strategy and ideation through to completion, and you’re confident presenting ideas to clients and taking ownership of projects.
This role is for someone who can turn a strategic idea into a visual system that works at scale across packaging, retail and digital touchpoints,with both brand identity experience and an FMCG/CPG background up their sleeve.
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Midweight Brand Designer in Manchester employer: Craft
As a leading digital agency, we pride ourselves on fostering a vibrant work culture that champions innovation, passion, and integrity. Our commitment to employee growth is evident through our supportive environment, where diverse talents collaborate to push creative boundaries. Located in a dynamic city, we offer competitive benefits including generous holiday allowances, private healthcare, and opportunities for professional development, making us an exceptional employer for those seeking meaningful and rewarding careers in digital design.