At a Glance
- Tasks: Lead brand marketing strategies and shape creative content for impactful campaigns.
- Company: Join a dynamic team at Craft, focused on creator-led growth.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Be part of a vibrant culture that values innovation and collaboration.
- Why this job: Make a real impact by connecting creativity with commercial success in a fast-paced environment.
- Qualifications: Proven experience in brand marketing and leadership skills to guide a creative team.
Craft is seeking a Senior Brand or Brand-creative Leader to own how the brand shows up to the world, shaping content strategy, the creative engine, and the influencer, social and PR activity that builds demand. You’ll inherit and reshape a 11-12 person creative team, guiding workload, capacity and structure as demand grows, and ensuring every piece of work drives measurable business impact. In a fast-moving, creator-led environment, you’ll connect creative output to commercial performance.
Head of Brand Marketing — Hybrid, Creator-Led Growth in Manchester employer: Craft
Craft is an exceptional employer located in the creatively vibrant area of London, offering a dynamic work culture that prioritises inclusivity and work/life balance. As a Group Account Director, you will have the opportunity to lead a talented team while engaging with senior stakeholders to shape impactful PR strategies. The agency is committed to employee growth, providing ample opportunities for professional development in a supportive environment that values diversity.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing — Hybrid, Creator-Led Growth in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Craft and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Craft are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Craft on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Craft. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand Marketing — Hybrid, Creator-Led Growth in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Craft. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Craft:Show us that you’ve done your homework! In your application, briefly mention what you admire about Craft’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Craft
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Craft will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Craft, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
